The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse
Category: Environmental Design / Single
Points: 25.0
Handmade Posters
Agency: Serviceplan Muenchen/Hamburg / Hamburg
Client: Serviceplan Hamburg GmbH & Co. KG
Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Points: 25.0
KIMONO
Agency: Hayashi Design / Tokyo-to
Client: Joshibi Art Museum
Category: Public Service/Non-Profit/Educational / Posters - Campaign
Points: 25.0
Staircase
Agency: Ad Planet Group / Singapore
Client: Disabled People's Association Singapore
Category: Public Service/Non-Profit/Educational / Posters - Single
Points: 25.0
One Time Only
Agency: HunterGatherer / New York
Client: Nike
Category: Broadcast Design / Campaign
Points: 25.0
Crazy
Agency: Blind / Santa Monica
Client: Gnarls Barkley
Category: Broadcast Design / Single
Points: 25.0
See: The Potential of Place, Fifth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
See: The Potential of Place, Fourth Issue
Agency: Cahan & Associates / San Francisco
Client: Herman Miller
Category: Publication Design / Magazine Design
Points: 25.0
BROOCH
Agency: DRAFT Co., Ltd. / TOKYO
Client: Little More
Category: Publication Design / Book Design
Points: 25.0
MEGartSTORE
Agency: Tommy Li Design Workshop Ltd / Chai Wan
Client: Hong Kong Heritage Museum
Category: Environmental Design / Campaign
Points: 25.0
More space for children promotion
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Kindervereinigung Sachsen e. V.
Category: Environmental Design / Single
Points: 25.0
Wet Card
Agency: BBDO / Bangkok
Client: Ko Ratanasevi
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Pearl Jam 2006 World-Wide Tour Posters
Agency: Ames Bros / Seattle
Client: Pearl Jam
Category: Collateral Design / Posters - Campaign
Points: 25.0
Sydney Writers' Festival 2006
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Campaign
Points: 25.0
Orange
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
Green
Agency: Saatchi & Saatchi / Sydney
Client: Sydney Writers' Festival
Category: Collateral Design / Posters - Single
Points: 25.0
The Cost Vineyard Wine Bottles
Agency: Sandstrom Design / Portland
Client: The Cost Vineyard
Category: Package Design / Campaign
Points: 25.0
iPod nano
Agency: Apple Computer / Cupertino
Client: Apple
Category: Package Design / Single
Points: 25.0
Cubanisimo
Agency: TAXI, Canada Inc / Toronto
Client: Canadian Film Centre
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Legends of The Jupiter Drawing Room
Agency: The Jupiter Drawing Room South Africa / CAPE TOWN
Client: The Jupiter Drawing Room Cape Town
Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Points: 25.0
Uli Sela Setphotographer "Always behind the Scenes"
Agency: BBDO Stuttgart GmbH / Stuttgart
Client: Uli Sela Setphotographer
Category: Brand and Corporate Identity Design / Corporate Identity - Single
Points: 25.0
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Serviceplan Hamburg GmbH & Co. KG
Title:
Handmade Posters
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Joshibi Art Museum
Title:
KIMONO
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Disabled People's Association Singapore
Title:
Staircase
Category:
Public Service/Non-Profit/Educational / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Nike
Title:
One Time Only
Category:
Broadcast Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Gnarls Barkley
Title:
Crazy
Category:
Broadcast Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fifth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Herman Miller
Title:
See: The Potential of Place, Fourth Issue
Category:
Publication Design / Magazine Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Little More
Title:
BROOCH
Category:
Publication Design / Book Design
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Heritage Museum
Title:
MEGartSTORE
Category:
Environmental Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Kindervereinigung Sachsen e. V.
Title:
More space for children promotion
Category:
Environmental Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Ko Ratanasevi
Title:
Wet Card
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Pearl Jam
Title:
Pearl Jam 2006 World-Wide Tour Posters
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Sydney Writers' Festival 2006
Category:
Collateral Design / Posters - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Orange
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Sydney Writers' Festival
Title:
Green
Category:
Collateral Design / Posters - Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
The Cost Vineyard
Title:
The Cost Vineyard Wine Bottles
Category:
Package Design / Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Apple
Title:
iPod nano
Category:
Package Design / Single
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
Canadian Film Centre
Title:
Cubanisimo
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0
Client:
The Jupiter Drawing Room Cape Town
Title:
Legends of The Jupiter Drawing Room
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Award:
2007 Design Gold Pencil
Points:
25.0