The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Experiential / Environmental / Out of Home - Single
Points: 25.0
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG
Category: Innovation in Design
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Innovation in Design
Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Craft / Printing & Paper Craft
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Craft / Printing & Paper Craft
Points: 25.0
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client: Jimmy Nelson Foundation
Category: Craft / Photography
Points: 25.0
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet
Category: Craft / Photography
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Branding / Brand Installations
Points: 25.0
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 25.0
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet
Category: Promotional / Posters - Series
Points: 25.0
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace
Category: Typography / Dynamic / In Motion
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Typography / Static
Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!"
Agency: adidas / Portland + Johannes Leonardo / New York
Client: adidas
Category: Editorial / Books
Points: 25.0
Pride Shield
Agency: Rethink / Toronto + Morrison Films / Montreal + 1One Production / Montreal
Client: Fondation Émergence
Category: Branding / Brand Installations
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Digital Design
Points: 25.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Digital Design
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Data Visualization / Static or Dynamic
Points: 25.0
Project 84
Agency: CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
Client: CALM - Campaign Against Living Miserably
Category: Experiential / Environmental / Out of Home - Single
Points: 25.0
David Bowie Is Here
Agency: Spotify In-House / New York + UM Worldwide / New York
Client: Spotify
Category: Experiential / Environmental / Out of Home - Series
Points: 25.0
BBC Two Rebrand
Agency: Superunion / London + BBC Creative / London
Client: BBC Two
Category: Moving Image / Series
Points: 25.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography
Points: 25.0
Black and Red
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Promotional / Posters - Series
Points: 25.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Typography / Static
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
adidas
Title:
"Stan Smith: Some People Think I'm A Shoe!"
Category:
Editorial / Books
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Fondation Émergence
Title:
Pride Shield
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Digital Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Digital Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Data Visualization / Static or Dynamic
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
CALM - Campaign Against Living Miserably
Title:
Project 84
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Spotify
Title:
David Bowie Is Here
Category:
Experiential / Environmental / Out of Home - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BBC Two
Title:
BBC Two Rebrand
Category:
Moving Image / Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
SHISEIDO CO., LTD.
Title:
Black and Red
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0