The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Posters - Series
Points: 50.0
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store
Category: Brand Identity / Series
Points: 25.0
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive
Category: Package Design / Single or Series
Points: 25.0
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA
Category: Package Design / Single or Series
Points: 25.0
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Collateral Design / Posters - Series
Points: 25.0
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD.
Category: Experiences / Indoor Spaces
Points: 25.0
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED
Category: Experiences / Indoor Spaces
Points: 25.0
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat
Category: Experiences / Outdoor Spaces
Points: 25.0
Paper Prison
Agency: Interbrand / New York
Client: Mandela Poster Project
Category: Public Service - Design / Collateral Design - Single or Series
Points: 25.0
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu
Category: Experiences / Brand Installations
Points: 25.0
TAMABI
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Tama Art University
Category: Design Craft / Typography - Single or Series
Points: 25.0
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG
Category: Publication Design / Magazine Layout Design
Points: 25.0
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 25.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Design Craft / Photography - Single or Series
Points: 25.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 25.0
Visa Saree
Agency: BBDO India / Mumbai
Client: Visa India
Category: Design for the Greater Good / For-Profit Initiated
Points: 25.0
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Collateral Design / Posters - Series
Points: 25.0
Yuki Tsumugi YUKI-SAWAYA
Agency: 6D-K co.,Ltd / Tokyo
Client: Okujun co., Ltd
Category: Brand Identity / Series
Points: 15.0
The Paper Skin
Agency: Geometry Global Germany / Frankfurt
Client: Fedrigoni Fine Paper
Category: Package Design / Single or Series
Points: 15.0
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC.
Category: Collateral Design / Posters - Series
Points: 15.0
Landscape of BRAUN
Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York
Client: Systems
Category: Collateral Design / Posters - Series
Points: 15.0
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys
Category: Collateral Design / Posters - Series
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Collateral Design / Promotional Items - Single or Series
Points: 15.0
Exploded
Agency: One Plus Partnership (Hong Kong) Limited / Hong Kong
Client: Hubei Insun Cinema Film Co., Ltd.
Category: Experiences / Indoor Spaces
Points: 15.0
Water Billboard
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Peerless Lion Corporation
Category: Collateral Design / Outdoor - Series
Points: 15.0
A Gift from Hong Wei
Agency: T-Change Design Studio / Nanjing
Client: Phoenix Fine Arts Publishing . Ltd
Category: Publication Design / Book Layout Design
Points: 15.0
Better by Bike
Agency: the community (la comunidad) / Buenos Aires
Client: City of Buenos Aires
Category: Public Service - Design / Collateral Design - Single or Series
Points: 15.0
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché
Category: Experiences / Brand Installations
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Product Design / Single or Series
Points: 15.0
SHANY
Agency: AD&D / Tokyo + good design company / Tokyo
Client: SHANY
Category: Design Craft / Typography - Single or Series
Points: 15.0
Creation.
Agency: Dentsu Inc. / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Category: Broadcast & Moving Image / Short Films & Videos
Points: 15.0
Title Sequence
Agency: Netflix/The Weinstein Group / Los Angeles
Client: Marco Polo
Category: Broadcast & Moving Image / Title Sequences
Points: 15.0
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC.
Category: Design Craft / Photography - Single or Series
Points: 15.0
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG
Category: Design Craft / Printing & Paper Craft - Single or Series
Points: 15.0
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
LIGHT AFTER SCHOOL
Agency: Publicis China / Shanghai
Client: HAIER
Category: Design for the Greater Good / For-Profit Initiated
Points: 15.0
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
Drinkable Book
Agency: DDB NY / New York
Client: WATERisLIFE
Category: Design for the Greater Good / Government / Non-Profit Initiated
Points: 15.0
The Light Bag
Agency: Cheil India / Gurgaon
Client: Salaam Baalak Trust
Category: Public Service - Design / Promotional Items - Single or Series
Points: 15.0
mt book
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd.
Category: Collateral Design / Booklets & Brochures
Points: 10.0
Honda. Beautiful Engines.
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd.
Category: Collateral Design / Booklets & Brochures
Points: 10.0
Hotel Japan
Agency: Mori / Tokyo + Dentsu / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Hotel Japan
Category: Brand Identity / Series
Points: 10.0
Honda. Beautiful Engines.
Agency: Dentsu Inc. / Tokyo + Mori Inc. / Tokyo + PEN. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co.,Ltd.
Category: Brand Identity / Series
Points: 10.0
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store
Category: Package Design / Single or Series
Points: 10.0
YAWAIRO UIRO
Agency: J Inc. / Tokyo + ENJIN Inc. / Tokyo
Client: ASAHISEIKA CO., LTD.
Category: Package Design / Single or Series
Points: 10.0
Potato shochu Hokkaido Kiyosato
Agency: Nippon Design Center, Inc. / Tokyo + DRAFT Co.,Ltd. / Tokyo + ALL RIGHT / Tokyo
Client: Kiyosato Shouchu Office
Category: Package Design / Product Line
Points: 10.0
Geometry of Pasta
Agency: Here Design / London
Client: Geometry of Pasta
Category: Package Design / Product Line
Points: 10.0
JUNIOR SWIMMING CHAMPIONSHIPS 1
Agency: DENTSU INC. / Tokyo
Client: TOKIO MARINE NICHIDO
Category: Collateral Design / Posters - Single
Points: 10.0
Okay, Bye
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre
Category: Collateral Design / Posters - Single
Points: 10.0
#UNLEARN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTI-EST.
Category: Collateral Design / Posters - Series
Points: 10.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Best of Discipline Pencil
Points:
50.0
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Brand Identity / Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Colgate-Palmolive
Title:
Turning Packaging into Education
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SHACHIHATA
Title:
Imagination changes the world
Category:
Package Design / Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
JAPANESE PRINT QUALITY
Category:
Collateral Design / Posters - Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
CITIZEN WATCH CO., LTD.
Title:
LIGHT is TIME
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
SUNTORY HOLDINGS LIMITED
Title:
HIBIKI GLASS
Category:
Experiences / Indoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Apotek Hjartat
Title:
Blowing in The Wind
Category:
Experiences / Outdoor Spaces
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Mandela Poster Project
Title:
Paper Prison
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Experiences / Brand Installations
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Tama Art University
Title:
TAMABI
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Publication Design / Magazine Layout Design
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Leica Gallery São Paulo
Title:
100
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Visa India
Title:
Visa Saree
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Collateral Design / Posters - Series
Award:
2015 Design Gold Pencil
Points:
25.0
Client:
Okujun co., Ltd
Title:
Yuki Tsumugi YUKI-SAWAYA
Category:
Brand Identity / Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Fedrigoni Fine Paper
Title:
The Paper Skin
Category:
Package Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Systems
Title:
Landscape of BRAUN
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Hamleys
Title:
Little Masters
Category:
Collateral Design / Posters - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Hubei Insun Cinema Film Co., Ltd.
Title:
Exploded
Category:
Experiences / Indoor Spaces
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Peerless Lion Corporation
Title:
Water Billboard
Category:
Collateral Design / Outdoor - Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Phoenix Fine Arts Publishing . Ltd
Title:
A Gift from Hong Wei
Category:
Publication Design / Book Layout Design
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
City of Buenos Aires
Title:
Better by Bike
Category:
Public Service - Design / Collateral Design - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Experiences / Brand Installations
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Product Design / Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
SHANY
Title:
SHANY
Category:
Design Craft / Typography - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
Creation.
Category:
Broadcast & Moving Image / Short Films & Videos
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Marco Polo
Title:
Title Sequence
Category:
Broadcast & Moving Image / Title Sequences
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Design Craft / Photography - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. Till Death Do Us Part
Category:
Design Craft / Printing & Paper Craft - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
EMRO ASIA CO.,LTD
Title:
EFFECTIVE MICROORGANISMS CALENDAR
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
HAIER
Title:
LIGHT AFTER SCHOOL
Category:
Design for the Greater Good / For-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
WATERisLIFE
Title:
Drinkable Book
Category:
Design for the Greater Good / Government / Non-Profit Initiated
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Salaam Baalak Trust
Title:
The Light Bag
Category:
Public Service - Design / Promotional Items - Single or Series
Award:
2015 Design Silver Pencil
Points:
15.0
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt book
Category:
Collateral Design / Booklets & Brochures
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Beautiful Engines.
Category:
Collateral Design / Booklets & Brochures
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Hotel Japan
Title:
Hotel Japan
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co.,Ltd.
Title:
Honda. Beautiful Engines.
Category:
Brand Identity / Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Imoo tofu store
Title:
Super normal tofu
Category:
Package Design / Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
ASAHISEIKA CO., LTD.
Title:
YAWAIRO UIRO
Category:
Package Design / Single or Series
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Kiyosato Shouchu Office
Title:
Potato shochu Hokkaido Kiyosato
Category:
Package Design / Product Line
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Geometry of Pasta
Title:
Geometry of Pasta
Category:
Package Design / Product Line
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
TOKIO MARINE NICHIDO
Title:
JUNIOR SWIMMING CHAMPIONSHIPS 1
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Okay, Bye
Category:
Collateral Design / Posters - Single
Award:
2015 Design Bronze Pencil
Points:
10.0
Client:
ANTI-EST.
Title:
#UNLEARN
Category:
Collateral Design / Posters - Series
Award:
2015 Design Bronze Pencil
Points:
10.0
