The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica
Client: American Honda Motor
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 25.0
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Blueprint of Typographic Landscape
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo
Client: Turner Colour Works
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 25.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 25.0
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client: Musashino Art University
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation
Category: Consumer - Environmental / Immersive Design / Wayfinding
Points: 25.0
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 25.0
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 25.0
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt
Client: mymuesli
Category: Consumer - Package Design / Single or Series
Points: 25.0
Japanese Sake KOI
Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo
Client: Imayotsukasa Sake Brewery
Category: Consumer - Package Design / Single or Series
Points: 25.0
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys
Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Points: 25.0
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo
Category: Innovation - Package Design / Package Design
Points: 25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Hori Architect
Title:
Blueprint of Typographic Landscape
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
mymuesli
Title:
OH!-Saft - Squeeze Bottles
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Imayotsukasa Sake Brewery
Title:
Japanese Sake KOI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Rapyard
Title:
Loading
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0