The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Interception
Agency: Grey / New York
Client: Volvo
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 25.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Integrated Branding / Integrated Branding
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0