The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Tribal Rapport Field Guide
Agency: Impact BBDO / Dubai
Client: Mercedes-Benz
Category: Consumer - Print / Dimensional Mailing
Points: 25.0
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Digital / Mobile
Points: 25.0
Interception
Agency: Grey / New York
Client: Volvo
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Consumer - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Reduce Speed Dial
Agency: Colenso BBDO / Auckland
Client: Volkswagen
Category: CSR - Ambient / Environmental / Ambient / Environmental
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Points: 25.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Points: 25.0
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+
Category: Consumer - Digital / Websites, Microsites & Banners
Points: 25.0
Client:
Mercedes-Benz
Title:
The Tribal Rapport Field Guide
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
3M
Title:
The Banner That Makes You Like Banners
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Scandinavian Airlines
Title:
Europe's Most Punctual Offer
Category:
Consumer - Digital / Websites, Microsites & Banners
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Digital / Mobile
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
Reduce Speed Dial
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Award:
2016 Direct Gold Pencil
Points:
25.0