The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Applications & Sites / Consumer Goods
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Applications & Sites / E-Commerce
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI
Category: Consumer - Applications & Sites / Social Networks / Community
Points: 25.0
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Use of Technology / Augmented Reality
Points: 25.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 25.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: CSR - Use of Technology / Use of Technology
Points: 25.0
The world addressed
Agency: what3words / London
Client: what3words
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 25.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Gold Pencil
Points:
25.0