The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Shapes
Agency: emuni llp. / Tokyo
Client: Earth & Salt
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Loading
Agency: emuni llp. / Tokyo
Client: Rapyard
Category: Consumer - Collateral Design / Posters - Series
Points: 25.0
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys
Category: Consumer - Environmental / Immersive Design / Ambient Media - Series
Points: 25.0
Japanese Sake KOI
Agency: BULLET Inc. / Tokyo + Wakyo Shouten Co. Ltd. / Tokyo
Client: Imayotsukasa Sake Brewery
Category: Consumer - Package Design / Single or Series
Points: 25.0
OH!-Saft - Squeeze Bottles
Agency: Leo Burnett Germany / Frankfurt
Client: mymuesli
Category: Consumer - Package Design / Single or Series
Points: 25.0
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Points: 25.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Environmental / Immersive Design / Outdoor Spaces
Points: 25.0
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
mt expo yokohama
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi
Category: Consumer - Environmental / Immersive Design / Brand Installations
Points: 25.0
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation
Category: Consumer - Environmental / Immersive Design / Wayfinding
Points: 25.0
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung
Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Points: 25.0
Open Up Your Imagination
Agency: HAKUHODO Inc. / Tokyo + TIDE INC. / Tokyo
Client: Musashino Art University
Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Points: 25.0
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum
Category: Craft - Photography - Single or Series / Photography - Single or Series
Points: 25.0
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo
Client: Turner Colour Works
Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Points: 25.0
Blueprint of Typographic Landscape
Agency: Grand Deluxe / Matsuyama
Client: Hori Architect
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Sushi Fonts
Agency: HAKUHODO Inc. / Tokyo
Client: Tsukiji Tama Sushi
Category: Craft - Typography - Single or Series / Typography - Single or Series
Points: 25.0
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica
Client: American Honda Motor
Category: Craft - Animation - Single or Series / Animation - Single or Series
Points: 25.0
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg
Category: Consumer - Websites / Branded Games
Points: 25.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy
Category: Consumer - Websites / Durable Goods
Points: 25.0
Shop With the Force
Agency: Zambezi / Culver City + Active Theory / Venice
Client: Stance
Category: Consumer - Websites / E-Commerce
Points: 25.0
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel
Category: Consumer - Websites / Publications & Media
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Advertising / Advertising
Points: 25.0
The world addressed
Agency: what3words / London
Client: what3words
Category: Innovation - Websites / Websites
Points: 25.0
Inferno
Agency: Jung von Matt AG / Vienna + Salon Alpin / Vienna
Client: Falter Newspaper
Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Points: 25.0
Look Who's Driving
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks
Category: Consumer - Online / Short Form Videos
Points: 25.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols
Category: Consumer - Online / Short Form Videos
Points: 25.0
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido
Category: Consumer - Online / Short Form Videos
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Gaming & Mobile / Branded Mobile
Points: 25.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Other Branded Content / Custom Content
Points: 25.0
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre
Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Other Branded Content / User Generated Content
Points: 25.0
Super Bowl Babies
Agency: Grey / New York + Park Pictures / New York + Townhouse23 / New York + Exile / New York
Client: National Football League
Category: Consumer - Music / Creative Use of Music Supporting a Brand
Points: 25.0
SHOTTASoCo
Agency: Wieden+Kennedy / New York + Caviar / Los Angeles
Client: Southern Comfort
Category: Consumer - Music / Music Videos
Points: 25.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: CSR - Branded Online / Branded Online
Points: 25.0
Sports Alphabet
Agency: Bleacher Report / San Francisco + barrettSF / San Francisco + Gentleman Scholar / Los Angeles
Client: Bleacher Report
Category: Craft - Animation / Animation
Points: 25.0
Ripple
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles
Client: Nike Golf
Category: Craft - Editing / Editing
Points: 25.0
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care
Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Points: 25.0
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders
Category: CSR - Physical / Digital / Physical / Digital
Points: 25.0
Open Road Project
Agency: DENTSU INC. / Tokyo + DENTSU TEC INC. / Tokyo + Information Services International-Dentsu, LTD. / Tokyo
Client: Toyota
Category: Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Innovation - Use of Technology / Use of Technology
Points: 25.0
Interception
Agency: Grey / New York
Client: Volvo
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 25.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Integrated Branding / Integrated Branding
Points: 25.0
Client:
Earth & Salt
Title:
Shapes
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Rapyard
Title:
Loading
Category:
Consumer - Collateral Design / Posters - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Environmental / Immersive Design / Ambient Media - Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Imayotsukasa Sake Brewery
Title:
Japanese Sake KOI
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
mymuesli
Title:
OH!-Saft - Squeeze Bottles
Category:
Consumer - Package Design / Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo 2015
Category:
Consumer - Environmental / Immersive Design / Indoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Environmental / Immersive Design / Outdoor Spaces
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Jordan Brand
Title:
The Last Shot
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Kamoi kakoshi
Title:
mt expo yokohama
Category:
Consumer - Environmental / Immersive Design / Brand Installations
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Narita International Airport Corporation
Title:
Narita International Airport Terminal 3
Category:
Consumer - Environmental / Immersive Design / Wayfinding
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Safety Truck
Category:
CSR - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Environmental / Immersive Design / Environmental / Immersive Design
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Musashino Art University
Title:
Open Up Your Imagination
Category:
Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Craft - Photography - Single or Series / Photography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Turner Colour Works
Title:
Painting of Paints
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Hori Architect
Title:
Blueprint of Typographic Landscape
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Tsukiji Tama Sushi
Title:
Sushi Fonts
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Animation - Single or Series / Animation - Single or Series
Award:
2016 Design Gold Pencil
Points:
25.0
Client:
Björn Borg
Title:
First Person Lover
Category:
Consumer - Websites / Branded Games
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Websites / Durable Goods
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Stance
Title:
Shop With the Force
Category:
Consumer - Websites / E-Commerce
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Consumer - Websites / Publications & Media
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Advertising / Advertising
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
what3words
Title:
The world addressed
Category:
Innovation - Websites / Websites
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Falter Newspaper
Title:
Inferno
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Award:
2016 Interactive Gold Pencil
Points:
25.0
Client:
Volvo Trucks
Title:
Look Who's Driving
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Shiseido
Title:
High School Girl?
Category:
Consumer - Online / Short Form Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Gaming & Mobile / Branded Mobile
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Other Branded Content / Custom Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Beats By Dr. Dre
Title:
Straight Outta
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Other Branded Content / User Generated Content
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
National Football League
Title:
Super Bowl Babies
Category:
Consumer - Music / Creative Use of Music Supporting a Brand
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Southern Comfort
Title:
SHOTTASoCo
Category:
Consumer - Music / Music Videos
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
CSR - Branded Online / Branded Online
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Bleacher Report
Title:
Sports Alphabet
Category:
Craft - Animation / Animation
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Nike Golf
Title:
Ripple
Category:
Craft - Editing / Editing
Award:
2016 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Physical / Digital / Physical / Digital
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
Toyota
Title:
Open Road Project
Category:
Innovation - Experimental / Internal Projects / R&D / Experimental / Internal Projects / R&D
Award:
2016 Intellectual Property Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Innovation - Use of Technology / Use of Technology
Award:
2016 Responsive Environments Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
