The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 50.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Integrated Branding / Integrated Branding
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 25.0
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Experiential Advertising / Guerilla
Points: 25.0
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 25.0
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Interception
Agency: Grey / New York
Client: Volvo
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 25.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI
Category: Consumer - Integrated Branding / Integrated Branding
Points: 25.0
Just
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + Song Zu / Sydney
Client: World Wildlife Fund
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 20.0
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King
Category: CSR - Integrated Branding / Integrated Branding
Points: 15.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade
Category: Innovation - Brand Transformation / Brand Transformation
Points: 15.0
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix
Category: Consumer - Integrated Branding / Integrated Branding
Points: 15.0
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 15.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 15.0
The Martian Prologue Campaign
Agency: 3AM / Culver City, CA + RSA Films / Los Angeles, CA
Client: 20th Century Fox
Category: Consumer - Integrated Branding / Online
Points: 15.0
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft
Category: Consumer - Experiential Advertising / Installations
Points: 15.0
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché
Category: Innovation - Brand Transformation / Brand Transformation
Points: 10.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: CSR - Integrated Branding / Integrated Branding
Points: 10.0
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 10.0
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 10.0
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis
Category: Consumer - Integrated Branding / Integrated Branding
Points: 10.0
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs
Category: Innovation - Brand Transformation / Brand Transformation
Points: 10.0
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Experiential Advertising / Installations
Points: 10.0
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client: Ad Council
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 10.0
Cancer Uncensored
Agency: McCann / San José
Client: Gollo
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Discipline Pencil
Points:
50.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
BDF Nivea Brasil
Title:
Nivea Doll
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
States United to Prevent Gun Violence
Title:
The Gun Shop
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Comcast/XFINITY
Title:
Emily's Oz
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo
Title:
Interception
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Best of Show Pencil
Points:
25.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Gold Pencil
Points:
25.0
Client:
World Wildlife Fund
Title:
Just
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Green Pencil
Points:
20.0
Client:
Burger King
Title:
McWhopper
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Glade
Title:
Museum of Feelings
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Netflix
Title:
House of Cards - FU 2016
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
20th Century Fox
Title:
The Martian Prologue Campaign
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Microsoft
Title:
Survival Billboard
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Silver Pencil
Points:
15.0
Client:
Intermarché
Title:
The Freshest Orange Juice Brand
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Krylon
Title:
The First Ever Pinterest Yard Sale
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
United Nations World Food Programme
Title:
805 Million Names
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Moms Demand Action for Gun Sense in America
Title:
Groceries Not Guns
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Ad Council
Title:
I Am A Witness
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Bronze Pencil
Points:
10.0
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SPC Ardmona
Title:
#MyFamilyCan
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
