The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The MSSNG Lab - Art Exhibit
Agency: BBDO / New York
Client: Autism Speaks
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
We Know from Experience
Agency: RPA / Santa Monica + MJZ / Los Angeles + Cut + Run / Santa Monica + Company 3 / Santa Monica
Client: Farmers Insurance
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Marvel Mini
Agency: Wieden+Kennedy / Portland + Bullitt / West Hollywood + Final Cut LA / Los Angeles + Luma Pictures / Santa Monica
Client: Coca-Cola
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII
Category: Consumer - Integrated Branding / Integrated Branding
Points: 5.0
Great Chinese Names for Great Britain
Agency: Ogilvy / Beijing
Client: Visit Britain
Category: Consumer - Integrated Branding / Online
Points: 5.0
GE Podcast Theatre presents The Message
Agency: BBDO / New York
Client: GE
Category: Consumer - Integrated Branding / Online
Points: 5.0
Whisper - Touch The Pickle
Agency: BBDO India / Mumbai
Client: P&G India
Category: Consumer - Integrated Branding / Online
Points: 5.0
Print For Help
Agency: FCB Brasil / São Paulo
Client: Hewlett-Packard Brasil
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Cancer Uncensored
Agency: McCann / San José
Client: Gollo
Category: CSR - Experiential Advertising / Experiential Advertising
Points: 5.0
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale
Category: CSR - Integrated Branding / Integrated Branding
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
The Art Heist for Good
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Experiential Advertising / Experiential Advertising
Points: 5.0
Not There
Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Client: Clinton Foundation
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss
Category: Non-Profit - Integrated Branding / Integrated Branding
Points: 5.0
#MyFamilyCan
Agency: Leo Burnett / Melbourne + Pancho / Melbourne
Client: SPC Ardmona
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Plant Lamp
Agency: FCB Mayo / Lima
Client: University of Engineering and Technology
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
First Days Out
Agency: AlmapBBDO / São Paulo
Client: MARS
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK
Category: Innovation - Brand Transformation / Brand Transformation
Points: 5.0
Museum of Feelings
Agency: Ogilvy & Mather / Chicago + Radical Media / New York
Client: Glade
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Hockey Heaven
Agency: Rethink / Toronto + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Made in 17 Hours
Agency: Clemenger BBDO / Sydney + Flare / Sydney
Client: Toshiba
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
The Softtest
Agency: Ogilvy & Mather / Singapore
Client: Unilever
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Netflix Festival
Agency: Ogilvy&Mather / Paris + We Love Art / Paris + Big District / Paris + Parallel / Paris
Client: Netflix
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
The Emotional Trailer
Agency: McCann Advertising / Melbourne + AirBag Productions / Melbourne
Client: Melbourne International Film Festival
Category: Consumer - Experiential Advertising / Events & Competitions
Points: 5.0
Uber Safe
Agency: Rethink / Toronto + Someplace Nice / Toronto
Client: Uber
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
The Shape of Imagination
Agency: Ogilvy & Mather / Singapore + Magic Angle Sculpture LLC / USA + Freeflow Productions / Singapore
Client: LEGO
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Brewtroleum
Agency: Colenso BBDO / Auckland
Client: DB Breweries - DB Export
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Distorted Fact
Agency: AlmapBBDO / São Paulo
Client: Veja Magazine
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
A Message to Space
Agency: INNOCEAN / Seoul + Planit Production / Seoul + Addict Media Films / Seoul + D.TRIBE / Seoul
Client: Hyundai Motor Company
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Heartbeat
Agency: M&C Saatchi / Sydney + Rapid Films / Sydney
Client: Lexus Australia
Category: Consumer - Experiential Advertising / Installations
Points: 5.0
Street Taps
Agency: BBDO / New York
Client: Visa
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Play My Tweet
Agency: BBDO / New York
Client: Foot Locker
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
The Namechanger
Agency: Jung von Matt AG / Hamburg
Client: Deutsches Kinderhilfswerk
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
Care from the air
Agency: Jung von Matt AG / Hamburg
Client: Beiersdorf
Category: Consumer - Experiential Advertising / Guerilla
Points: 5.0
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis
Category: Consumer - Experiential Advertising / Augmented Reality
Points: 5.0
Samsung eMotion Project
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Experiential Advertising / Augmented Reality
Points: 5.0
Client:
Autism Speaks
Title:
The MSSNG Lab - Art Exhibit
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Farmers Insurance
Title:
We Know from Experience
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Chevrolet
Title:
Technology & Stuff
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Coca-Cola
Title:
Marvel Mini
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Remy Cointreau / Louis XIII
Title:
#NOTCOMINGSOON
Category:
Consumer - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Visit Britain
Title:
Great Chinese Names for Great Britain
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
GE
Title:
GE Podcast Theatre presents The Message
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
P&G India
Title:
Whisper - Touch The Pickle
Category:
Consumer - Integrated Branding / Online
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Hewlett-Packard Brasil
Title:
Print For Help
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Intimate Words
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Gollo
Title:
Cancer Uncensored
Category:
CSR - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Microsoft
Title:
Collective Project
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
EDEKA Zentrale
Title:
Home for Christmas
Category:
CSR - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
The Art Heist for Good
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Experiential Advertising / Experiential Advertising
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Clinton Foundation
Title:
Not There
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Prodiss
Title:
#MaPlaceEstDansLaSalle
Category:
Non-Profit - Integrated Branding / Integrated Branding
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
SPC Ardmona
Title:
#MyFamilyCan
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
University of Engineering and Technology
Title:
Plant Lamp
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
MARS
Title:
First Days Out
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
Innovation - Brand Transformation / Brand Transformation
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Glade
Title:
Museum of Feelings
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Toshiba
Title:
Made in 17 Hours
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Unilever
Title:
The Softtest
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Media Markt Management
Title:
Rabbit Race
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Wrigley Canada
Title:
Skittles Holiday Pawn Shop
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Netflix
Title:
Netflix Festival
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Melbourne International Film Festival
Title:
The Emotional Trailer
Category:
Consumer - Experiential Advertising / Events & Competitions
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Uber
Title:
Uber Safe
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Thalys
Title:
Sounds of the City
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
LEGO
Title:
The Shape of Imagination
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
DB Breweries - DB Export
Title:
Brewtroleum
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Veja Magazine
Title:
Distorted Fact
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Hyundai Motor Company
Title:
A Message to Space
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Lexus Australia
Title:
Heartbeat
Category:
Consumer - Experiential Advertising / Installations
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Visa
Title:
Street Taps
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Foot Locker
Title:
Play My Tweet
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Deutsches Kinderhilfswerk
Title:
The Namechanger
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Beiersdorf
Title:
Care from the air
Category:
Consumer - Experiential Advertising / Guerilla
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
Samsung Electronics Italy
Title:
Samsung eMotion Project
Category:
Consumer - Experiential Advertising / Augmented Reality
Award:
2016 Cross-Platform Merit Award
Points:
5.0
