The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The world addressed
Agency: what3words / London
Client: what3words
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 50.0
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica
Client: REI
Category: Consumer - Applications & Sites / Social Networks / Community
Points: 25.0
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Use of Technology / Augmented Reality
Points: 25.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 25.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Consumer - Applications & Sites / Consumer Goods
Points: 25.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung
Category: CSR - Use of Technology / Use of Technology
Points: 25.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Applications & Sites / E-Commerce
Points: 25.0
The world addressed
Agency: what3words / London
Client: what3words
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 25.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 15.0
Uber Food Drive
Agency: Rethink / Toronto + Skin + Bones / Toronto + Relish / Toronto + Vapor Music / Toronto
Client: Uber
Category: CSR - Use of Technology / Use of Technology
Points: 15.0
Dreams of Dalí
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum
Category: Non-Profit - Use of Technology / Use of Technology
Points: 15.0
The Day Shazam Went Deaf
Agency: Baumann Ber Rivnay Saatchi & Saatchi / Ramat Gan
Client: World Health Organization
Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Applications & Sites / Applications & Sites
Points: 15.0
Sky Sqreening
Agency: Serviceplan / Munich + Plan.Net / Munich + Mediaplus / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 15.0
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 15.0
Search For Free Wifi Search For Missing Children
Agency: TBWA / SHANGHAI
Client: Baobeihuijia
Category: Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 15.0
LifeLive
Agency: Leo Burnett / Sydney + Rapid Films / Sydney + We Love Jam / Sydney
Client: Samsung Australia
Category: Consumer - Use of Technology / Augmented Reality
Points: 15.0
KT Life Saving TV
Agency: Cheil Worldwide / Seoul
Client: KT
Category: CSR - Use of Technology / Use of Technology
Points: 10.0
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics
Category: CSR - Applications & Sites / Applications & Sites
Points: 10.0
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 10.0
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris
Category: Consumer - Use of Technology / Product & Mobile Integration
Points: 10.0
LISNR
Agency: R/GA / New York + LISNR / Cincinnati
Client: LISNR
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 10.0
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada
Category: Consumer - Applications & Sites / Branded Games
Points: 10.0
Sizzl
Agency: 360i / New York
Client: Oscar Mayer
Category: Consumer - Applications & Sites / Social Networks / Community
Points: 10.0
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar
Category: Consumer - Applications & Sites / Durable Goods
Points: 10.0
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 10.0
UN Happy Party
Agency: Google Creative Lab / London + The Rumpus Room / London
Client: Google
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Melanoma Likes Me
Agency: George Patterson Y&R / Brisbane
Client: Melanoma Patients Australia
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
'Missing Child' Lock Screens
Agency: Cheil / Hong Kong
Client: Save The Children
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Tiger Challenge
Agency: Hungry Boys / Moscow
Client: WWF Russia
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
mFish
Agency: Tone / New York
Client: U.S. Department of State
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Choose Your Own Silent Film Festival
Agency: Red Lion Canada / Toronto
Client: Toronto Silent Film Festival
Category: Non-Profit - Use of Technology / Use of Technology
Points: 5.0
Abused Emojis
Agency: Garbergs / Stockholm
Client: BRIS
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Task for Toys
Agency: Ogilvy & Mather / Singapore + Hagarth & Ogilvy / Singapore + Make Studio / Singapore
Client: Toy R Us
Category: Consumer - Applications & Sites / E-Commerce
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Consumer - Applications & Sites / Durable Goods
Points: 5.0
Seelight
Agency: Hungry Boys / Moscow
Client: VOS
Category: Non-Profit - Applications & Sites / Applications & Sites
Points: 5.0
Heads up!
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: AOK
Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 5.0
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunsi
Client: Samsung
Category: CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Points: 5.0
Vodafone "Between Us"
Agency: Y&R Team Red / Istanbul
Client: Vodafone
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Rate My Roof
Agency: Clemenger BBDO / Melbourne
Client: Origin Energy
Category: Consumer - Applications & Sites / Durable Goods
Points: 5.0
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Smiles Trip Book
Agency: FCB BRASIL / SAO PAULO
Client: Smiles
Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Points: 5.0
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
I write in Arabic
Agency: Leo Burnett / Amman
Client: Samsung Levant
Category: Craft - App Design / App Design
Points: 5.0
Inactivity Tracker
Agency: FCB / Chicago
Client: Joe Boxer
Category: Craft - App Design / App Design
Points: 5.0
Always BackMeApp
Agency: Leo Burnett Co. Srl / Milan
Client: Procter & Gamble
Category: Craft - App Design / App Design
Points: 5.0
Slot Car Holiday Heats
Agency: Ignition – A Razorfish Company / El Segundo
Client: Acura
Category: Consumer - Applications & Sites / Branded Games
Points: 5.0
Feel Every Smile
Agency: J. Walter Thompson / London
Client: Listerine
Category: Consumer - Applications & Sites / Consumer Goods
Points: 5.0
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics
Category: Innovation - Innovation in Mobile / Innovation in Mobile
Points: 5.0
Client:
what3words
Title:
The world addressed
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Best of Discipline Pencil
Points:
50.0
Client:
REI
Title:
#OptOutside
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
what3words
Title:
The world addressed
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Gold Pencil
Points:
25.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Uber
Title:
Uber Food Drive
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
The Dalí Museum
Title:
Dreams of Dalí
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
World Health Organization
Title:
The Day Shazam Went Deaf
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Sky Deutschland Fernsehen
Title:
Sky Sqreening
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Baobeihuijia
Title:
Search For Free Wifi Search For Missing Children
Category:
Non-Profit - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
LifeLive
Category:
Consumer - Use of Technology / Augmented Reality
Award:
2016 Mobile Silver Pencil
Points:
15.0
Client:
KT
Title:
KT Life Saving TV
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Applications & Sites / Applications & Sites
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
L'Oréal Paris
Title:
Make Up Genius
Category:
Consumer - Use of Technology / Product & Mobile Integration
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
LISNR
Title:
LISNR
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
PepsiCo Foods Canada
Title:
Doritos Ketchup "The Hold Out"
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Applications & Sites / Social Networks / Community
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Bronze Pencil
Points:
10.0
Client:
Google
Title:
UN Happy Party
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Melanoma Patients Australia
Title:
Melanoma Likes Me
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Save The Children
Title:
'Missing Child' Lock Screens
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
WWF Russia
Title:
Tiger Challenge
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
U.S. Department of State
Title:
mFish
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Toronto Silent Film Festival
Title:
Choose Your Own Silent Film Festival
Category:
Non-Profit - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
BRIS
Title:
Abused Emojis
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Toy R Us
Title:
Task for Toys
Category:
Consumer - Applications & Sites / E-Commerce
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
VOS
Title:
Seelight
Category:
Non-Profit - Applications & Sites / Applications & Sites
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
AOK
Title:
Heads up!
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung
Title:
Backup Memory
Category:
CSR - Advertising on Mobile Devices / Advertising on Mobile Devices
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Vodafone
Title:
Vodafone "Between Us"
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Origin Energy
Title:
Rate My Roof
Category:
Consumer - Applications & Sites / Durable Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Thai Samsung Electronics
Title:
Samsung Memory Recaller
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Smiles
Title:
Smiles Trip Book
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Samsung Levant
Title:
I write in Arabic
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Joe Boxer
Title:
Inactivity Tracker
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
Always BackMeApp
Category:
Craft - App Design / App Design
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Acura
Title:
Slot Car Holiday Heats
Category:
Consumer - Applications & Sites / Branded Games
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Listerine
Title:
Feel Every Smile
Category:
Consumer - Applications & Sites / Consumer Goods
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Award:
2016 Mobile Merit Award
Points:
5.0
