The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia)
Category: Television / Short Form - Campaign
Points: 15.0
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice
Category: Television / Short Form - Campaign
Points: 15.0
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Long Form - Single
Points: 15.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America
Category: Television / Long Form - Single
Points: 15.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Cinema Advertising
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Cinema Advertising
Points: 15.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Online Films & Video / Short Form - Single
Points: 15.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Online Films & Video / Short Form - Single
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Online Films & Video / Short Form - Single
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Online Films & Video / Short Form - Campaign
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Online Films & Video / Long Form - Single
Points: 15.0
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo
Category: Online Films & Video / Long Form - Single
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Under 100K Budget
Points: 15.0
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico
Category: Television / Short Form - Single
Points: 15.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell 'Em Who's Boss
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Duel
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2016
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
momondo
Title:
The DNA Journey
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Under 100K Budget
Award:
2017 Film Silver Pencil
Points:
15.0