The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles
Category: Television / Short Form - Single
Points: 10.0
EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Category: Under 100K Budget
Points: 10.0
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC
Category: Innovation in Film / Online
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Innovation in Film / Television / Cinema
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target
Category: Innovation in Film / Television / Cinema
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: User-Generated Content
Points: 10.0
The Dilemma
Agency: Publicis Italy / Milano
Client: Heineken
Category: Online Films & Video / Long Form - Single
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF
Category: Online Films & Video / Short Form - Campaign
Points: 10.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Cinema Advertising
Points: 10.0
Oscars
Agency: Anomaly / New York + Park Pictures / New York
Client: Kohl's
Category: Television / Long Form - Campaign
Points: 10.0
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Sausage
Category: Television / Long Form - Campaign
Points: 10.0
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis
Category: Television / Long Form - Single
Points: 10.0
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike
Category: Television / Long Form - Single
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Television / Long Form - Single
Points: 10.0
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike
Category: Television / Short Form - Campaign
Points: 10.0
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation
Category: Online Films & Video / Short Form - Single
Points: 10.0
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: GEICO
Category: Television / Short Form - Campaign
Points: 10.0
Unacceptable Acceptance Letters
Agency: Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco + Spy Post / San Francisco
Client: The Hunting Ground C/O Chain Camera Pictures
Category: Under 100K Budget
Points: 10.0
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids
Category: Television / Short Form - Single
Points: 10.0
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Shakin' Shakin'
Category:
Innovation in Film / Online
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
User-Generated Content
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
The Dilemma
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Cinema Advertising
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Kohl's
Title:
Oscars
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Johnsonville Sausage
Title:
Made the Johnsonville Way
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited Stories
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
It's Not Surprising
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
The Hunting Ground C/O Chain Camera Pictures
Title:
Unacceptable Acceptance Letters
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0