The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Television / Long Form - Single
Points: 50.0
Five Year Plan
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice
Category: Television / Short Form - Single
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Television / Short Form - Campaign
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Television / Long Form - Single
Points: 25.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Television / Long Form - Single
Points: 25.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Television / Long Form - Single
Points: 25.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Cinema Advertising
Points: 25.0
Michael Phelps
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Online Films & Video / Short Form - Single
Points: 25.0
MANBOOBS4BOOBS
Agency: DAVID / Buenos Aires
Client: MACMA
Category: Online Films & Video / Short Form - Single
Points: 25.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Online Films & Video / Short Form - Single
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Campaign
Points: 25.0
The One Moment
Agency: Ogilvy & Mather / Chicago
Client: Morton Salt
Category: Innovation in Film / Online
Points: 25.0
Crushed
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Innovation in Film / Online
Points: 25.0
We're The Superhumans
Agency: 4Creative / London + Blink / London
Client: Channel 4 / Rio Paralympics
Category: Television / Long Form - Single
Points: 25.0
Evan
Agency: BBDO / New York + Smuggler / Los Angeles
Client: Sandy Hook Promise
Category: Online Films & Video / Short Form - Single
Points: 25.0
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia)
Category: Television / Short Form - Campaign
Points: 15.0
Smell 'Em Who's Boss
Agency: Wieden+Kennedy / Portland + MJZ / Los Angeles
Client: Old Spice
Category: Television / Short Form - Campaign
Points: 15.0
Whale
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Long Form - Single
Points: 15.0
Duel
Agency: Venables Bell and Partners / San Francisco + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + Woodwork Music / Los Angeles
Client: Audi of America
Category: Television / Long Form - Single
Points: 15.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Cinema Advertising
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Cinema Advertising
Points: 15.0
USA Women's Gymnastics
Agency: Droga5 / New York + Under Armour / Baltimore + Epoch Films / New York
Client: Under Armour
Category: Online Films & Video / Short Form - Single
Points: 15.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Online Films & Video / Short Form - Single
Points: 15.0
Year In Search 2016
Agency: 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles
Client: Google
Category: Online Films & Video / Short Form - Single
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Online Films & Video / Short Form - Campaign
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Online Films & Video / Long Form - Single
Points: 15.0
The DNA Journey
Agency: &Co. / NoA / Copenhagen + Bacon / Copenhagen + Radius / Copenhagen + BEOn Nordics part of AOL / Copenhagen
Client: momondo
Category: Online Films & Video / Long Form - Single
Points: 15.0
Spanish Lessons
Agency: ALMA DDB. / Miami
Client: Netflix - Narcos
Category: Under 100K Budget
Points: 15.0
Marco Polo
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: Geico
Category: Television / Short Form - Single
Points: 15.0
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles
Category: Television / Short Form - Single
Points: 10.0
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike
Category: Television / Short Form - Campaign
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Television / Long Form - Single
Points: 10.0
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike
Category: Television / Long Form - Single
Points: 10.0
Buster The Boxer
Agency: adam&eveDDB / London + Blink Productions / London + Manning Gotlieb OMD / London + Leland Music / London
Client: John Lewis
Category: Television / Long Form - Single
Points: 10.0
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville Sausage / Sheboygan Falls + Arts & Sciences / Los Angeles
Client: Johnsonville Sausage
Category: Television / Long Form - Campaign
Points: 10.0
Oscars
Agency: Anomaly / New York + Park Pictures / New York
Client: Kohl's
Category: Television / Long Form - Campaign
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Cinema Advertising
Points: 10.0
Crushed, Bagpipes
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 10.0
Crushed, Grocery
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 10.0
Unfairy Tales
Agency: 180LA / Santa Monica + House of Colors / Los Angeles + Consulado / Sao Paulo + Bubba's Chop Shop, Gilles + Cecilie Studio / Paris
Client: UNICEF
Category: Online Films & Video / Short Form - Campaign
Points: 10.0
The Dilemma
Agency: Publicis Italy / Milano
Client: Heineken
Category: Online Films & Video / Long Form - Single
Points: 10.0
Donate the Bars
Agency: J. Walter Thompson / Sao Paulo + J. Walter Thompson / New York
Client: Atados
Category: User-Generated Content
Points: 10.0
Target Creates First Ever Live Music Video with Gwen Stefani
Agency: Deutsch / Los Angeles + Wondros / Los Angeles
Client: Target
Category: Innovation in Film / Television / Cinema
Points: 10.0
Bradshaw Stain
Agency: Saatchi & Saatchi / New York
Client: Tide
Category: Innovation in Film / Television / Cinema
Points: 10.0
Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC
Category: Innovation in Film / Online
Points: 10.0
EITB - Embarazados
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Category: Under 100K Budget
Points: 10.0
Swap
Agency: BBDO / New York + O Positive / New York
Client: Foot Locker Kids
Category: Television / Short Form - Single
Points: 10.0
It's Not Surprising
Agency: The Martin Agency / Richmond + RadicalMedia / New York
Client: GEICO
Category: Television / Short Form - Campaign
Points: 10.0
#Comeclean - Vajingle
Agency: 72andSunny / New York + PRETTYBIRD / Culver City + Final Cut / New York + Method NY / Company 3 / New York
Client: Seventh Generation
Category: Online Films & Video / Short Form - Single
Points: 10.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Best of Discipline Pencil
Points:
50.0
Client:
Old Spice
Title:
Five Year Plan
Category:
Television / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Television / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Google
Title:
Year In Search 2016
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Cinema Advertising
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Under Armour
Title:
Michael Phelps
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Morton Salt
Title:
The One Moment
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
GEICO
Title:
Crushed
Category:
Innovation in Film / Online
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
MACMA
Title:
MANBOOBS4BOOBS
Category:
Under 100K Budget
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Channel 4 / Rio Paralympics
Title:
We're The Superhumans
Category:
Television / Long Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Sandy Hook Promise
Title:
Evan
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Smell 'Em Who's Boss
Category:
Television / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Whale
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Duel
Category:
Television / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2016
Category:
Cinema Advertising
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Under Armour
Title:
USA Women's Gymnastics
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Google
Title:
Year In Search 2016
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
momondo
Title:
The DNA Journey
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Netflix - Narcos
Title:
Spanish Lessons
Category:
Under 100K Budget
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Geico
Title:
Marco Polo
Category:
Television / Short Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited Stories
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
John Lewis
Title:
Buster The Boxer
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Johnsonville Sausage
Title:
Made the Johnsonville Way
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Kohl's
Title:
Oscars
Category:
Television / Long Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Cinema Advertising
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Bagpipes
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
Crushed, Grocery
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
UNICEF
Title:
Unfairy Tales
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Heineken
Title:
The Dilemma
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Atados
Title:
Donate the Bars
Category:
User-Generated Content
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Target
Title:
Target Creates First Ever Live Music Video with Gwen Stefani
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Tide
Title:
Bradshaw Stain
Category:
Innovation in Film / Television / Cinema
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Shakin' Shakin'
Category:
Innovation in Film / Online
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Embarazados
Category:
Under 100K Budget
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Foot Locker Kids
Title:
Swap
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
GEICO
Title:
It's Not Surprising
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Seventh Generation
Title:
#Comeclean - Vajingle
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
