The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Blood
Agency: AMV BBDO / London
Client: SCA Bodyform
Category: Online Films & Video / Short Form - Single
Points: 5.0
Road Trip
Agency: adam&eveDDB / London + Sonny /MJZ / London + Factory / London + Glassworks / London
Client: H&M
Category: Online Films & Video / Long Form - Single
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Online Films & Video / Long Form - Single
Points: 5.0
We Are America
Agency: R/GA / New York
Client: The Ad Council
Category: Online Films & Video / Long Form - Single
Points: 5.0
Ode To Lesvos
Agency: Anomaly / Amsterdam + Jouzour Film Production / Berlin
Client: Johnnie Walker
Category: Online Films & Video / Long Form - Single
Points: 5.0
Did You Mean MailChimp?
Agency: Droga5 / New York + PHD / New York + Riff Raff / London
Client: MailChimp
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
True Stories
Agency: Y&R South Africa / Cape Town + 7Films / Cape Town
Client: Surf Shack Surfing School
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Are you my Grandma?
Agency: Goodby Silverstein & Partners / San Francisco + Hungry Man / Los Angeles + HutchCo / Los Angeles + Theme Cloud / Bluffton
Client: GRANDMA's Cookies
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Made the Johnsonville Way
Agency: Droga5 / New York + Johnsonville / Sheboygan Falls + T Group Productions / Culver City
Client: Johnsonville
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Why Can't Girls Code
Agency: McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York
Client: Girls Who Code
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Unimpossible FIlms
Agency: BBDO / New York
Client: GE
Category: Online Films & Video / Short Form - Campaign
Points: 5.0
Marriage Market Takeover
Agency: Forsman & Bodenfors / Gothenburg + SK-II
Client: SK-II
Category: Online Films & Video / Long Form - Single
Points: 5.0
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Agency: 72andSunny / Los Angeles + Pony Show Entertainment / Los Angeles
Client: Activision
Category: Online Films & Video / Short Form - Single
Points: 5.0
Dads #ShareTheLoad
Agency: BBDO India / Mumbai
Client: P&G India
Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Racquetball :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Pottery :30
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 5.0
The Corner
Agency: Wieden+Kennedy / Portland + Iconoclast / Culver City
Client: Powerade
Category: Online Films & Video / Short Form - Single
Points: 5.0
Unlimited Together
Agency: Wieden+Kennedy / New York + Doomsday / LA
Client: Nike and Jordan Brand
Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Massage
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 5.0
Crushed, Racquetball
Agency: The Martin Agency / Richmond + Park Pictures / New York
Client: GEICO
Category: Online Films & Video / Short Form - Single
Points: 5.0
Mommeostasis
Agency: Arnold Worldwide / Boston
Client: Progressive
Category: Television / Short Form - Single
Points: 5.0
Stroll
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Online Films & Video / Short Form - Single
Points: 5.0
How Do You Raise A Black Child
Agency: Station Film / New York
Client: Motion Poems
Category: Under 100K Budget
Points: 5.0
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Chelsea Pictures / New York/Los Angeles + Lumberyard at VB&P / San Francisco
Client: Hillary Rodham Clinton
Category: Under 100K Budget
Points: 5.0
GAY TURTLE
Agency: TBWA\ / Istanbul
Client: Amnesty International
Category: Under 100K Budget
Points: 5.0
Snapchat Bug
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Smart Communications Inc
Category: Under 100K Budget
Points: 5.0
Parking Thrillharmonics
Agency: Scholz & Friends / Hamburg
Client: Adam Opel AG
Category: Under 100K Budget
Points: 5.0
TRUMP
Agency: Mercado McCann / Buenos Aires
Client: TyC Sports
Category: Under 100K Budget
Points: 5.0
Britalia
Agency: adam&eveDDB / London + Zenith Optimedia / London + Indy8 / London + MPC / London
Client: Harvey Nichols
Category: Under 100K Budget
Points: 5.0
#GetOutOfOffice
Agency: adam&eveDDB / London + PHD / London + Blink / London + The Mill / London
Client: Virgin Atlantic
Category: Under 100K Budget
Points: 5.0
Redraw the Balance
Agency: MullenLowe / London + Burger / London + Unit / London
Client: Inspiring the Future
Category: Under 100K Budget
Points: 5.0
The Toughest Letter
Agency: Energy BBDO / Chicago
Client: Off The Street Club
Category: Under 100K Budget
Points: 5.0
Lean Times
Agency: Wieden+Kennedy / Portland + Gifted Youth / Portland
Client: Old Spice
Category: Online Films & Video / Short Form - Single
Points: 5.0
EITB - Perrito
Agency: The Cyranos // McCann / Barcelona + Primo / Madrid + Idea Sonora / Barcelona
Client: EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Category: Under 100K Budget
Points: 5.0
Fencing
Agency: Saatchi & Saatchi Canada / Toronto
Client: The Canadian Centre for Gender and Sexual Diversity
Category: Under 100K Budget
Points: 5.0
Stop the Hunger
Agency: Impact BBDO / Dubai
Client: Mars
Category: Innovation in Film / Online
Points: 5.0
Tomcat: Facebook Not Live Event
Agency: Barton F Graf / New York
Client: The Scotts Miracle-Gro Company
Category: Innovation in Film / Online
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Innovation in Film / Online
Points: 5.0
Search Racism. Find Truth.
Agency: FCB / Zürich + Ehrenberg Kommunikation / Hamburg
Client: Flüchtlinge Willkommen
Category: Innovation in Film / Online
Points: 5.0
#SettleYourScore
Agency: Barkley, Inc. / Kansas City
Client: Russell Athletic
Category: Online Films & Video / Long Form - Campaign
Points: 5.0
All that we share
Agency: &Co. / NoA / Copenhagen + Moland Film Company / Copenhagen
Client: TV2
Category: Online Films & Video / Long Form - Single
Points: 5.0
Halloween
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: Burns & Smiles
Category: Online Films & Video / Long Form - Single
Points: 5.0
December 21st
Agency: Leo Burnett / Madrid + RCR / Madrid
Client: Loterias y Apuestas del Estado
Category: Television / Long Form - Single
Points: 5.0
Hillary Rodham Clinton
Agency: Venables Bell and Partners / San Francisco + Park Pictures / Los Angeles + Lumberyard at VB&P / San Francisco + Chelsea Pictures / New York/Los Angeles
Client: Hillary Rodham Clinton
Category: Television / Varying Length Campaign
Points: 5.0
Youtube Music
Agency: Park Pictures / New York + Anomaly / New York
Client: Youtube
Category: Television / Varying Length Campaign
Points: 5.0
adidas Originals - Future
Agency: Johannes Leonardo / New York + RSA Films / Los Angeles + Exile / Los Angeles + Squeak E Clean / Los Angeles
Client: adidas Originals
Category: Online Films & Video / Short Form - Single
Points: 5.0
Jungle Hero
Agency: Biscuit Filmworks and Revolver/Will O'Rourke / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice
Category: Television / Long Form - Single
Points: 5.0
SickKids VS - Undeniable
Agency: Cossette / Toronto
Client: SickKids Foundation
Category: Television / Long Form - Single
Points: 5.0
Client:
SCA Bodyform
Title:
Blood
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
H&M
Title:
Road Trip
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
The Ad Council
Title:
We Are America
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Johnnie Walker
Title:
Ode To Lesvos
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
MailChimp
Title:
Did You Mean MailChimp?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Surf Shack Surfing School
Title:
True Stories
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
GRANDMA's Cookies
Title:
Are you my Grandma?
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Johnsonville
Title:
Made the Johnsonville Way
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Girls Who Code
Title:
Why Can't Girls Code
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
GE
Title:
Unimpossible FIlms
Category:
Online Films & Video / Short Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
SK-II
Title:
Marriage Market Takeover
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Activision
Title:
Call of Duty®: Infinite Warfare - Teammate Talk with Danny McBride
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
P&G India
Title:
Dads #ShareTheLoad
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Pottery :30
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Powerade
Title:
The Corner
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Nike and Jordan Brand
Title:
Unlimited Together
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Massage
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
GEICO
Title:
Crushed, Racquetball
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Progressive
Title:
Mommeostasis
Category:
Television / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Apple
Title:
Stroll
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Motion Poems
Title:
How Do You Raise A Black Child
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Amnesty International
Title:
GAY TURTLE
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Smart Communications Inc
Title:
Snapchat Bug
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Adam Opel AG
Title:
Parking Thrillharmonics
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
TyC Sports
Title:
TRUMP
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ POCKET MONEY
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Britalia
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Virgin Atlantic
Title:
#GetOutOfOffice
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Inspiring the Future
Title:
Redraw the Balance
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Off The Street Club
Title:
The Toughest Letter
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Lean Times
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
EITB - Euskal Irrati Telebista: Sin Ir Más Lejos
Title:
EITB - Perrito
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
The Canadian Centre for Gender and Sexual Diversity
Title:
Fencing
Category:
Under 100K Budget
Award:
2017 Film Merit Award
Points:
5.0
Client:
Mars
Title:
Stop the Hunger
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
The Scotts Miracle-Gro Company
Title:
Tomcat: Facebook Not Live Event
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Flüchtlinge Willkommen
Title:
Search Racism. Find Truth.
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Lowe's
Title:
In-a-Snap
Category:
Innovation in Film / Online
Award:
2017 Film Merit Award
Points:
5.0
Client:
Russell Athletic
Title:
#SettleYourScore
Category:
Online Films & Video / Long Form - Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
TV2
Title:
All that we share
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Burns & Smiles
Title:
Halloween
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Loterias y Apuestas del Estado
Title:
December 21st
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Hillary Rodham Clinton
Title:
Hillary Rodham Clinton
Category:
Television / Varying Length Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
Youtube
Title:
Youtube Music
Category:
Television / Varying Length Campaign
Award:
2017 Film Merit Award
Points:
5.0
Client:
adidas Originals
Title:
adidas Originals - Future
Category:
Online Films & Video / Short Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Old Spice
Title:
Jungle Hero
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
SickKids Foundation
Title:
SickKids VS - Undeniable
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
