The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 15.0
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT
Category: Craft / Dynamic Data Visualization
Points: 15.0
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA
Category: Innovation in UX / UI / Single Channel
Points: 15.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force
Category: Web / User Experience
Points: 15.0
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East
Category: Mobile / User Experience
Points: 15.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
United States Air Force
Title:
airforce.com
Category:
Web / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0