The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Baby Stroller Test-Ride by Contours
Agency: FCB / Chicago
Client: Kolcraft
Category: Experiential / Events & Competitions
Points: 15.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Experiential / Augmented Reality
Points: 15.0
The Boys
Agency: Clemenger BBDO / Melbourne
Client: Pacific Brands Underwear Group (Australia)
Category: Integrated Branding
Points: 15.0
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Integrated Branding
Points: 15.0
Boost Your Voice
Agency: 180LA / Santa Monica
Client: Boost Mobile
Category: Integrated Branding
Points: 15.0
Give the Rainbow
Agency: adam&eveDDB / London + Mediacom / London + cain&abel / London + King Henry / London
Client: Mars - Skittles
Category: Integrated Branding
Points: 15.0
World's Largest Blind Taste Test
Agency: CP+B / Boulder + Starcom Mediavest Group / Chicago + Olson Engage / Chicago
Client: Kraft Heinz
Category: Integrated Branding / Integrated Online
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Brand Transformation
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Brand Transformation
Points: 15.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Art Direction - Campaign
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Innovation in Cross-Platform / Integrated Branding
Points: 15.0
Client:
Kolcraft
Title:
The Baby Stroller Test-Ride by Contours
Category:
Experiential / Events & Competitions
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Experiential / Augmented Reality
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Pacific Brands Underwear Group (Australia)
Title:
The Boys
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Boost Mobile
Title:
Boost Your Voice
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Mars - Skittles
Title:
Give the Rainbow
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Kraft Heinz
Title:
World's Largest Blind Taste Test
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Brand Transformation
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0