The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Google Shopping Insights
Agency: Grow / Norfolk
Client: Google
Category: Consumer - Web / Utility
Points: 15.0
Inside Abbey Road
Agency: Google Creative Lab / London + Stinkdigital / London
Client: Google
Category: Consumer - Web / User Experience
Points: 15.0
The New Eurosport Player
Agency: Work & Co / Brooklyn, NY
Client: Eurosport
Category: Consumer - Web / User Experience
Points: 15.0
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care
Category: Consumer - Mobile / User Experience
Points: 15.0
Hello Pizza
Agency: Fcb Brasil / São Paulo
Client: CNA
Category: Consumer - Cross-Channel / Utility
Points: 15.0
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy
Category: Consumer - Cross-Channel / User Experience
Points: 15.0
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: IF Insurance
Category: CSR - Mobile / Mobile
Points: 15.0
Lightsaber Escape: A Chrome Experiment
Agency: 72andSunny / Los Angeles + Unit9 / London
Client: Google, Disney, Industrial Light & Magic, Lucasfilm
Category: Innovation - Mobile / Mobile
Points: 15.0
Client:
Google
Title:
Google Shopping Insights
Category:
Consumer - Web / Utility
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Google
Title:
Inside Abbey Road
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Eurosport
Title:
The New Eurosport Player
Category:
Consumer - Web / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Owlet Baby Care
Title:
Owlet
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
CNA
Title:
Hello Pizza
Category:
Consumer - Cross-Channel / Utility
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Cross-Channel / User Experience
Award:
2016 UX / UI Silver Pencil
Points:
15.0
Client:
IF Insurance
Title:
The Slow Down GPS
Category:
CSR - Mobile / Mobile
Award:
2016 UX / UI Silver Pencil
Points:
15.0