The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Still Life
Agency: McCann / Tokyo + AOI Pro. / Tokyo + Office SAKU / Tokyo
Client: The END ALS Association
Category: Branding / Brand Installations
Points: 15.0
Playnasium
Agency: McCann / Melbourne
Client: YMCA
Category: Branding / Brand Installations
Points: 15.0
Rubbish Famzine. In The Name Of The Father
Agency: Kinetic / Singapore + Holycrap.sg / Singapore
Client: HOLYCRAP.SG
Category: Editorial / Magazine Layout Design
Points: 15.0
Typevoice
Agency: Ogilvy / New York
Client: Webby Awards
Category: Typography / Dynamic / In Motion
Points: 15.0
Of Mice and Men
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Promotional / Posters - Single
Points: 15.0
BIHAKU WATANABE CO., LTD.
Agency: AD&D / Tokyo
Client: BIHAKU WATANABE CO., LTD.
Category: Promotional / Posters - Series
Points: 15.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Posters - Series
Points: 15.0
face
Agency: Hakuhodo Inc. / Tokyo
Client: Comexposium Japan K.K.
Category: Promotional / Posters - Series
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Promotional / Promotional Items - Single or Series
Points: 15.0
IKEA: Cook This Page
Agency: Leo Burnett / Toronto
Client: IKEA
Category: Promotional / Promotional Items - Single or Series
Points: 15.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Packaging / Specialty
Points: 15.0
Into HBO
Agency: Droga5 / New York + HBO / New York + Pet Gorilla / Los Angeles
Client: HBO
Category: Digital / Game Design
Points: 15.0
mt × vitra
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd.
Category: Immersive / Environmental / Indoor Spaces
Points: 15.0
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy
Category: Immersive / Environmental / Outdoor Spaces
Points: 15.0
Eight: Business Cards
Agency: Mori Inc. / Tokyo + Drill / Tokyo + DELTRO INC. / Tokyo + morimori co. ltd. / Tokyo
Client: Sansan, Inc.
Category: Motion Graphics / Single
Points: 15.0
Made By Google
Agency: Droga5 / New York + Google / Mountain View
Client: Google
Category: Motion Graphics / Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Illustration - Single or Series
Points: 15.0
Aging=Passage of Time
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD.
Category: Craft / Photography - Single or Series
Points: 15.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Series
Points: 15.0
Dream
Agency: DDB / New York
Client: Wildlife Conservation Film Festival
Category: Craft / Animation - Single or Series
Points: 15.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc
Category: Craft / Animation - Single or Series
Points: 15.0
PRINT TRIAL
Agency: Hakuhodo Inc. / Tokyo
Client: SHOEI
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Specimens of Crossing
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: Toppan Printing Co.,Ltd.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 15.0
Edible Six Pack Rings
Agency: We Believers / New York
Client: Saltwater Brewery
Category: Innovation in Design / Print Design
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Design / Digital Design
Points: 15.0
Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Websites
Points: 15.0
Drag, drop and go
Agency: UncleGrey / Copenhagen + WM Creative Labs / Copenhagen
Client: Cheapflights
Category: Online Advertising / Banners
Points: 15.0
#MYNEOLABEL
Agency: iris / London
Client: adidas neo
Category: Online Advertising / Interactive Video
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 15.0
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade
Category: Gaming
Points: 15.0
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Agency: Google Creative Lab / London + Framestore / London + Grand Central Recording Studios / London
Client: Google Arts & Culture
Category: Craft / Visual Effects / Animation
Points: 15.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft / Dynamic Data Visualization
Points: 15.0
The Next Rembrandt
Agency: J. Walter Thompson / Amsterdam
Client: ING Nederland
Category: Craft / Dynamic Data Visualization
Points: 15.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Innovation in Interactive / Online
Points: 15.0
Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria)
Category: Innovation in Interactive / Ambient / Immersive
Points: 15.0
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft
Category: Innovation in Interactive / Ambient / Immersive
Points: 15.0
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Film / Cinema / Fiction
Points: 15.0
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army
Category: Online / Short Form - Campaign
Points: 15.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City
Client: Coldplay
Category: Music Videos
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Mobile
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia
Category: Experiential / Virtual Reality (VR)
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: User-Generated Content
Points: 15.0
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft
Category: Innovation in Branded Entertainment
Points: 15.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel
Category: Innovation in Branded Entertainment
Points: 15.0
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles
Client: Audi of America
Category: Innovation in Branded Entertainment
Points: 15.0
PlayPallets: Basketball
Agency: PlayPallets International / Brooklyn
Client: PlayPallets International
Category: Physical Product
Points: 15.0
Lifesaver Backpack
Agency: J. Walter Thompson Colombia / Bogota
Client: Casa Luker
Category: Physical Product
Points: 15.0
Client:
The END ALS Association
Title:
Still Life
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
YMCA
Title:
Playnasium
Category:
Branding / Brand Installations
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
HOLYCRAP.SG
Title:
Rubbish Famzine. In The Name Of The Father
Category:
Editorial / Magazine Layout Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Webby Awards
Title:
Typevoice
Category:
Typography / Dynamic / In Motion
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Steppenwolf Theatre
Title:
Of Mice and Men
Category:
Promotional / Posters - Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
BIHAKU WATANABE CO., LTD.
Title:
BIHAKU WATANABE CO., LTD.
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Comexposium Japan K.K.
Title:
face
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
IKEA
Title:
IKEA: Cook This Page
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
HBO
Title:
Into HBO
Category:
Digital / Game Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt × vitra
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Sansan, Inc.
Title:
Eight: Business Cards
Category:
Motion Graphics / Single
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Google
Title:
Made By Google
Category:
Motion Graphics / Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHISEIDO CO., LTD.
Title:
Aging=Passage of Time
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Wildlife Conservation Film Festival
Title:
Dream
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
SHOEI
Title:
PRINT TRIAL
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Toppan Printing Co.,Ltd.
Title:
Specimens of Crossing
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Saltwater Brewery
Title:
Edible Six Pack Rings
Category:
Innovation in Design / Print Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Design / Digital Design
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Getty Images
Title:
Endless Possibilities
Category:
Websites
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Cheapflights
Title:
Drag, drop and go
Category:
Online Advertising / Banners
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
adidas neo
Title:
#MYNEOLABEL
Category:
Online Advertising / Interactive Video
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Google Arts & Culture
Title:
Back to Life in Virtual Reality: Rhomaleosaurus & Giraffatitan
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Scars
Category:
Craft / Visual Effects / Animation
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
ING Nederland
Title:
The Next Rembrandt
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Headspace
Title:
Reword
Category:
Innovation in Interactive / Online
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Music Videos
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi and Airbnb Live to Drive
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
PlayPallets International
Title:
PlayPallets: Basketball
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
Client:
Casa Luker
Title:
Lifesaver Backpack
Category:
Physical Product
Award:
2017 Intellectual Property Silver Pencil
Points:
15.0
