The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Web / Utility
Points: 50.0
Sea Hero Quest
Agency: Saatchi & Saatchi / London + BUF / Paris
Client: Deutsche Telekom
Category: Innovation in UX / UI / Single Channel
Points: 25.0
The New Airbnb App
Agency: Airbnb / San Francisco
Client: Airbnb
Category: Mobile / User Experience
Points: 25.0
WhatsGerman
Agency: Plan.Net / Munich + Serviceplan / Munich
Client: Plan.Net
Category: Mobile / Utility
Points: 25.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Web / Utility
Points: 25.0
Remumber
Agency: FamousGrey / Groot-Bijgaarden + Famous Relations / Groot-Bijgaarden + CZAR / Brussel + MediaMonks / Amsterdam
Client: Missing Children Europe
Category: Mobile / Utility
Points: 25.0
TON-TON VOICE SUMO
Agency: DENTSU INC. / Tokyo
Client: Geriatric health services facility HITORIZAWA
Category: Innovation in UX / UI / Single Channel
Points: 15.0
Predictive World
Agency: SID LEE / Paris
Client: UBISOFT
Category: Craft / Dynamic Data Visualization
Points: 15.0
The Breathalyzer Bag
Agency: Goodby Silverstein & Partners / San Francisco + Colorbar / San Francisco + Laser Custom Design, LLC / Hayward + Anonymous Content / Los Angeles
Client: Tostitos
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 15.0
Tummyfish
Agency: Memac Ogilvy / Dubai + Ogilvy One / Dubai + MediaMonks / Dubai
Client: Nestlé Middle East
Category: Mobile / User Experience
Points: 15.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force
Category: Web / User Experience
Points: 15.0
SAFE&SOUND Music Player
Agency: BBDO / Bangkok + 1moby / Bangkok + Klack Film / Bangkok
Client: LMG Insurance
Category: Mobile / User Experience
Points: 10.0
Social Innovation Campaign
Agency: BBDO / New York
Client: Lowe's
Category: Innovation in UX / UI / Cross-Channel
Points: 10.0
Project Bloks
Agency: Google Creative Lab / London + Ideo / Palo Alto, California + OLogic Inc. / Sunnyvale, California + RRD Labs / London
Client: Google
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 10.0
Wifi Whisperer
Agency: McKinney / Durham/NYC + Enkle Design / Apex, NC
Client: Moogfest
Category: Craft / Dynamic Data Visualization
Points: 10.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas
Category: Innovation in UX / UI / Single Channel
Points: 10.0
The Adventures of Little Brush Big Brush
Agency: R/GA / London
Client: Unilever - Signal
Category: Web / Utility
Points: 10.0
Mixtape Of You
Agency: No Fixed Address / Toronto
Client: Boom 97.3
Category: Web / User Experience
Points: 10.0
Cryptaris
Agency: McCann / New York + Universal McCann / New York + MRM/McCann / New York + Weber Shandwick / New York
Client: U.S. Army
Category: Web / User Experience
Points: 10.0
Pocket Patrol
Agency: Leo Burnett / Sydney
Client: Samsung Australia
Category: Mobile / Utility
Points: 10.0
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide
Category: Mobile / User Experience
Points: 10.0
French food delivery
Agency: BETC / Paris + BETC Digital / Paris
Client: Air France
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas
Category: Web / Utility
Points: 5.0
Change Perspective
Agency: Narrative_ / New York + House of Narrative_ / New York
Client: VISA Rushcard
Category: Innovation in UX / UI / Single Channel
Points: 5.0
ANZ Banker Desktop
Agency: Isobar / Australia
Client: ANZ
Category: Web / User Experience
Points: 5.0
Navigating Responsibly
Agency: Spring/Summer / Copenhagen
Client: Danish shipowners’ Association
Category: Web / User Experience
Points: 5.0
TravelClick Hotel Room Booking Engine
Agency: DigitasLBi / New York
Client: TravelClick
Category: Craft / Information Architecture
Points: 5.0
Mixtape Of You
Agency: No Fixed Address / Toronto
Client: Boom 97.3
Category: Craft / Interface Design
Points: 5.0
The Most Wonderful Ornament
Agency: McCann / New York + 1st Avenue Machine / New York + MRM//McCann / New York + Universal McCann / New York
Client: United States Postal Service
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Agency: Pet Gorilla / Los Angeles + Nest / Palo Alto
Client: Nest
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG
Category: Mobile / Utility
Points: 5.0
AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Magic Words - The Unwritten Stories
Agency: AlmapBBDO / São Paulo
Client: HP
Category: Cross-Channel / Digital / Physical Cross-Channel
Points: 5.0
Hidden Dangers
Agency: Deutsch / New York
Client: WATERisLIFE
Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
PERSONAL INNOVATION ACT
Agency: SIX INC. / TOKYO + HAKUHODO INC. / TOKYO
Client: SOFTBANK CORP.
Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Qantas Out of Office Travelogue
Agency: The Monkeys / Sydney + Qantas / Sydney
Client: Qantas
Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Reword
Agency: Leo Burnett / Melbourne + Studio Pancho / Melbourne
Client: Headspace
Category: Cross-Channel / Digital Cross-Channel
Points: 5.0
Concepcion
Agency: Leo Burnett Colombia / Bogota
Client: Davivienda
Category: Mobile / Utility
Points: 5.0
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America
Category: Mobile / User Experience
Points: 5.0
Through the Dark
Agency: R/GA / Sydney
Client: Google
Category: Mobile / User Experience
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force
Category: Craft / Interface Design
Points: 5.0
MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways
Category: Craft / Information Architecture
Points: 5.0
airforce.com
Agency: GSD&M / Austin + MediaMonks / New York
Client: United States Air Force
Category: Mobile / User Experience
Points: 5.0
GLICODE
Agency: DENTSU INC. / TOKYO + Google zoo / TOKYO + coconoe inc. / OKAYAMA + BIRDMAN Inc. / TOKYO
Client: Ezaki Glico Company, Limited
Category: Mobile / User Experience
Points: 5.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Best of Discipline Pencil
Points:
50.0
Client:
Deutsche Telekom
Title:
Sea Hero Quest
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Airbnb
Title:
The New Airbnb App
Category:
Mobile / User Experience
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Plan.Net
Title:
WhatsGerman
Category:
Mobile / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Headspace
Title:
Reword
Category:
Web / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Missing Children Europe
Title:
Remumber
Category:
Mobile / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Geriatric health services facility HITORIZAWA
Title:
TON-TON VOICE SUMO
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Tostitos
Title:
The Breathalyzer Bag
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
Nestlé Middle East
Title:
Tummyfish
Category:
Mobile / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
United States Air Force
Title:
airforce.com
Category:
Web / User Experience
Award:
2017 UX / UI Silver Pencil
Points:
15.0
Client:
LMG Insurance
Title:
SAFE&SOUND Music Player
Category:
Mobile / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Lowe's
Title:
Social Innovation Campaign
Category:
Innovation in UX / UI / Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Google
Title:
Project Bloks
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Moogfest
Title:
Wifi Whisperer
Category:
Craft / Dynamic Data Visualization
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Unilever - Signal
Title:
The Adventures of Little Brush Big Brush
Category:
Web / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Web / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
U.S. Army
Title:
Cryptaris
Category:
Web / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Samsung Australia
Title:
Pocket Patrol
Category:
Mobile / Utility
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Mobile / User Experience
Award:
2017 UX / UI Bronze Pencil
Points:
10.0
Client:
Air France
Title:
French food delivery
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Webby Awards
Title:
Typevoice
Category:
Web / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Web / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
VISA Rushcard
Title:
Change Perspective
Category:
Innovation in UX / UI / Single Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
ANZ
Title:
ANZ Banker Desktop
Category:
Web / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Danish shipowners’ Association
Title:
Navigating Responsibly
Category:
Web / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
TravelClick
Title:
TravelClick Hotel Room Booking Engine
Category:
Craft / Information Architecture
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Craft / Interface Design
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
United States Postal Service
Title:
The Most Wonderful Ornament
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Nest
Title:
Nest, Integrated Outdoor Security Cam Campaign: Mystery Solved
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
HP
Title:
Magic Words - The Unwritten Stories
Category:
Cross-Channel / Digital / Physical Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
WATERisLIFE
Title:
Hidden Dangers
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
SOFTBANK CORP.
Title:
PERSONAL INNOVATION ACT
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Qantas
Title:
Qantas Out of Office Travelogue
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Headspace
Title:
Reword
Category:
Cross-Channel / Digital Cross-Channel
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Nike
Title:
Apple Watch Nike+
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Davivienda
Title:
Concepcion
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Samsung
Title:
ANTIdiaRy
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Virgin America
Title:
Virgin America's New App
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Google
Title:
Through the Dark
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Craft / Interface Design
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Craft / Information Architecture
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
United States Air Force
Title:
airforce.com
Category:
Mobile / User Experience
Award:
2017 UX / UI Merit Award
Points:
5.0