The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The World's Biggest Asshole
Agency: The Martin Agency / Richmond + Furlined / Los Angeles
Client: Donate Life
Category: Film / Cinema / Fiction
Points: 15.0
The Man Who Lived At Fretex
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex, Salvation Army
Category: Online / Short Form - Campaign
Points: 15.0
Coldplay - "Up&Up"
Agency: PRETTYBIRD / Culver City
Client: Coldplay
Category: Music Videos
Points: 15.0
Hungerithm
Agency: Clemenger BBDO / Melbourne
Client: Mars Chocolate Australia
Category: Mobile
Points: 15.0
Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia
Category: Experiential / Virtual Reality (VR)
Points: 15.0
The Swedish Number
Agency: INGO / Stockholm + Grey PR&Activation / New York + Cohn&Wolfe / Stockholm
Client: Swedish Tourist Association
Category: User-Generated Content
Points: 15.0
Nosulus Rift
Agency: Buzzman / Paris + Productman / Paris + Les Improductibles / Paris + Neuvième Page / Paris
Client: Ubisoft
Category: Innovation in Branded Entertainment
Points: 15.0
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Agency: Intel / Santa Clara
Client: Intel
Category: Innovation in Branded Entertainment
Points: 15.0
Audi and Airbnb Live to Drive
Agency: Venables Bell and Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles + 740 Sound / Los Angeles
Client: Audi of America
Category: Innovation in Branded Entertainment
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Experiential / Live Events
Points: 15.0
Client:
Donate Life
Title:
The World's Biggest Asshole
Category:
Film / Cinema / Fiction
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Fretex, Salvation Army
Title:
The Man Who Lived At Fretex
Category:
Online / Short Form - Campaign
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Coldplay
Title:
Coldplay - "Up&Up"
Category:
Music Videos
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Mars Chocolate Australia
Title:
Hungerithm
Category:
Mobile
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Experiential / Virtual Reality (VR)
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Swedish Tourist Association
Title:
The Swedish Number
Category:
User-Generated Content
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Ubisoft
Title:
Nosulus Rift
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Intel
Title:
Super Bowl Halftime Show: Intel Drones + Lady Gaga
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Audi of America
Title:
Audi and Airbnb Live to Drive
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0