The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Digital Craft
- All
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Health, Wellness & Pharma
- Integrated
- Intellectual Property
- Interactive & Online
- Mobile
- Moving Image Craft
- Print & Outdoor
- Public Relations
- Radio & Audio
- Social Influencer Marketing
- Social Media
Award
-
Award
Gold Pencil
- All
- Gold Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui
Category: Craft - Web UX / UI / User Experience
Points: 25.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Craft - Visual & Audio Craft / Music
Points: 25.0
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London
Client: Google Arts and Culture
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Craft - Web UX / UI / User Experience
Points: 25.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Visual & Audio Craft / Sound
Points: 25.0