The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Branding / Brand Installations
Points: 25.0
Pride Shield
Agency: Rethink / Toronto + Morrison Films / Montreal + 1One Production / Montreal
Client: Fondation Émergence
Category: Branding / Brand Installations
Points: 25.0
"Stan Smith: Some People Think I'm A Shoe!"
Agency: adidas / Portland + Johannes Leonardo / New York
Client: adidas
Category: Editorial / Books
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Typography / Static
Points: 25.0
Squarespace Brand Redesign
Agency: Squarespace / New York + DIA / New York
Client: Squarespace
Category: Typography / Dynamic / In Motion
Points: 25.0
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet
Category: Promotional / Posters - Series
Points: 25.0
ASPIRATION & PERSPIRATION
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Experiential / Environmental / Out of Home - Single
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 25.0
Never Stand Still
Agency: Design Army / Washington, DC
Client: Hong Kong Ballet
Category: Craft / Photography
Points: 25.0
BLINK TEST
Agency: J. Walter Thompson / India + J. Walter Thompson / Amsterdam
Client: Jimmy Nelson Foundation
Category: Craft / Photography
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Craft / Printing & Paper Craft
Points: 25.0
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Agency: DENTSU INC. / Tokyo
Client: TOPPAN PRINTING CO., LTD.
Category: Craft / Printing & Paper Craft
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Innovation in Design
Points: 25.0
PRIDE JERSEY
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: AIG
Category: Innovation in Design
Points: 25.0
Dundee: The Son of a Legend Returns Home
Agency: Droga5 / New York
Client: Tourism Australia
Category: Short Form Video / Single
Points: 25.0
Game of Thrones x Bud Light - Joust
Agency: Droga5 / New York + Wieden+Kennedy / New York
Client: HBO x Bud Light
Category: Short Form Video / Single
Points: 25.0
Breaking Ballet
Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg
Client: Joburg Ballet
Category: Short Form Video / Campaign / Series / Episodic
Points: 25.0
Corazon - Give Your Heart
Agency: JohnXHannes / New York
Client: Montefiore
Category: Feature Length / Narrative & Documentary
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Audio
Points: 25.0
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's
Category: Audio
Points: 25.0
No need to fly – around the world in Germany
Agency: Ogilvy / Germany
Client: German Rail
Category: Use of Technology
Points: 25.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Innovation in Branded Entertainment
Points: 25.0
Unboxing the Truth
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York
Client: Thomson Reuters Corporation
Category: Innovation in Branded Entertainment
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Innovation in Branded Entertainment
Points: 25.0
SAVOR SAVER
Agency: Ogilvy Colombia / Bogotá
Client: MINISTERIO DE SALUD PUBLICA DE ECUADOR
Category: Physical Product
Points: 25.0
Dot Mini. The First Smart Media Device for the Visually Impaired.
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Integrated Digital & Physical Product
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Long Form - Single
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
Client: Nike
Category: Television & VOD / Long Form - Campaign
Points: 25.0
We are all equal. And no one is more equal than anyone else.
Agency: thjnk Zürich AG / Zurich
Client: Pro Infirmis
Category: Cinema Advertising
Points: 25.0
Safety Hub
Agency: CHE Proximity / Australia + IAG / Sydney
Client: IAG
Category: Applications
Points: 25.0
Absolut #NoSugarCoating
Agency: Absolut Vodka / New York + 360i / New York
Client: Absolut Vodka
Category: Mobile-First Video / Under 15 Seconds
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Craft / Art Direction
Points: 25.0
First Steps Newspaper Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Publishing / Newspaper - Campaign
Points: 25.0
Nike Just Do It 'Dream Crazy'
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Promotional / Collateral / Posters - Single
Points: 25.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Promotional / Collateral / Promotional Items
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Promotional / Collateral / Promotional Items
Points: 25.0
Football Decoded
Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid
Client: Microsoft / Xbox
Category: Out-of-Home / Dynamic Billboards & Transit
Points: 25.0
The Flip
Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver
Client: McDonald's
Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York
Client: Adidas
Category: Out-of-Home / Experiential & Installations - Single
Points: 25.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Extended Campaign - Posters & Out of Home
Points: 25.0
72POSTERS for school teams participating in the high school sumo tournament
Agency: DENTSU INC. / Tokyo + J.C.SPARK inc. / Tokyo + amana inc. / Tokyo
Client: THE HOKKOKU SHIMBUN
Category: Craft / Art Direction
Points: 25.0
First Steps Craft Series
Agency: Ogilvy / Chicago
Client: SC Johnson - Kiwi
Category: Craft / Writing
Points: 25.0
McDelivery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: McDonald's
Category: Craft / Photography
Points: 25.0
The origin of life
Agency: SHA inc. / TOKYO
Client: BioClub Tokyo
Category: Craft / Typography
Points: 25.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Innovation in Print & Outdoor
Points: 25.0
The Uncensored Playlist
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam + Le Tour Du Monde / São Paulo + DaHouse Audio / São Paulo
Client: Reporters without Borders
Category: Social Channel
Points: 25.0
Insta Novels
Agency: Mother / New York
Client: The New York Public Library
Category: Social Channel
Points: 25.0
Client:
McDonald's
Title:
The Flip
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Fondation Émergence
Title:
Pride Shield
Category:
Branding / Brand Installations
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
adidas
Title:
"Stan Smith: Some People Think I'm A Shoe!"
Category:
Editorial / Books
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Typography / Static
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Squarespace
Title:
Squarespace Brand Redesign
Category:
Typography / Dynamic / In Motion
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
ASPIRATION & PERSPIRATION
Category:
Promotional / Posters - Series
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Experiential / Environmental / Out of Home - Single
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Hong Kong Ballet
Title:
Never Stand Still
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Jimmy Nelson Foundation
Title:
BLINK TEST
Category:
Craft / Photography
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
TOPPAN PRINTING CO., LTD.
Title:
Iron and Torques GRAPHIC TRIAL 2018 —Experiment in Printing Expression—
Category:
Craft / Printing & Paper Craft
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Innovation in Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
AIG
Title:
PRIDE JERSEY
Category:
Innovation in Design
Award:
2019 Design Gold Pencil
Points:
25.0
Client:
Tourism Australia
Title:
Dundee: The Son of a Legend Returns Home
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
HBO x Bud Light
Title:
Game of Thrones x Bud Light - Joust
Category:
Short Form Video / Single
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Joburg Ballet
Title:
Breaking Ballet
Category:
Short Form Video / Campaign / Series / Episodic
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Montefiore
Title:
Corazon - Give Your Heart
Category:
Feature Length / Narrative & Documentary
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Wendy's
Title:
webeefin?
Category:
Audio
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
German Rail
Title:
No need to fly – around the world in Germany
Category:
Use of Technology
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Thomson Reuters Corporation
Title:
Unboxing the Truth
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Innovation in Branded Entertainment
Award:
2019 Branded Entertainment Gold Pencil
Points:
25.0
Client:
MINISTERIO DE SALUD PUBLICA DE ECUADOR
Title:
SAVOR SAVER
Category:
Physical Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
Dot Mini. The First Smart Media Device for the Visually Impaired.
Category:
Integrated Digital & Physical Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Television & VOD / Long Form - Campaign
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
Pro Infirmis
Title:
We are all equal. And no one is more equal than anyone else.
Category:
Cinema Advertising
Award:
2019 Film Gold Pencil
Points:
25.0
Client:
IAG
Title:
Safety Hub
Category:
Applications
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Absolut Vodka
Title:
Absolut #NoSugarCoating
Category:
Mobile-First Video / Under 15 Seconds
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Craft / Art Direction
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Newspaper Series
Category:
Publishing / Newspaper - Campaign
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Just Do It 'Dream Crazy'
Category:
Promotional / Collateral / Posters - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Promotional / Collateral / Promotional Items
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Microsoft / Xbox
Title:
Football Decoded
Category:
Out-of-Home / Dynamic Billboards & Transit
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
The Flip
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Adidas
Title:
Billie Jean King Your Shoes
Category:
Out-of-Home / Experiential & Installations - Single
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Extended Campaign - Posters & Out of Home
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
THE HOKKOKU SHIMBUN
Title:
72POSTERS for school teams participating in the high school sumo tournament
Category:
Craft / Art Direction
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
SC Johnson - Kiwi
Title:
First Steps Craft Series
Category:
Craft / Writing
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
McDonald's
Title:
McDelivery
Category:
Craft / Photography
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
BioClub Tokyo
Title:
The origin of life
Category:
Craft / Typography
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Print & Outdoor
Award:
2019 Print & Outdoor Gold Pencil
Points:
25.0
Client:
Reporters without Borders
Title:
The Uncensored Playlist
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
Client:
The New York Public Library
Title:
Insta Novels
Category:
Social Channel
Award:
2019 Social Media Gold Pencil
Points:
25.0
