The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft - Cross-Channel UX / UI / Digital
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Craft - Visual & Audio Craft / Sound
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Score the iPhone
Agency: R/GA / New York
Client: Verizon
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
PETA – Eye to Eye
Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg
Client: PETA Deutschland e.V.
Category: Craft - Visual & Audio Craft / Visual Effects
Points: 2.0
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Craft - Web UX / UI / Utility
Points: 2.0
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 2.0
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 2.0
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client: Nike Greater China
Category: Craft - Mobile UX / UI / Interface Design
Points: 2.0
Mailchimp Customer Experience
Agency: R/GA / New York
Client: Mailchimp
Category: Craft - Mobile UX / UI / Interface Design
Points: 2.0
Kupu
Agency: Colenso BBDO / Auckland
Client: Spark New Zealand
Category: Craft - Mobile UX / UI / User Experience
Points: 2.0
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon
Category: Craft - Mobile UX / UI / Utility
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Web UX / UI / Interface Design
Points: 2.0
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Craft - Web UX / UI / Interface Design
Points: 2.0
BASIC® — MOVES.
Agency: BASIC® / San Diego
Client: BASIC®
Category: Craft - Web UX / UI / User Experience
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Web UX / UI / User Experience
Points: 2.0
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc
Category: Craft - Web UX / UI / User Experience
Points: 2.0
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc.
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Cross-Channel UX / UI / Digital
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Wendy's
Title:
webeefin?
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
PETA Deutschland e.V.
Title:
PETA – Eye to Eye
Category:
Craft - Visual & Audio Craft / Visual Effects
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Utility
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
Shanghai Never Done Shop
Category:
Craft - Mobile UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Craft - Mobile UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Spark New Zealand
Title:
Kupu
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Craft - Mobile UX / UI / Utility
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
BASIC®
Title:
BASIC® — MOVES.
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Duroc
Title:
Duroc
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Bahay Tuluyan Foundation Inc.
Title:
Disgusting Stories
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0