The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Physical Items
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis Italy / Milan + Publicis / New York
Client: Diesel
Category: Experiential / Brand Installations
Points: 25.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Experiential / Live Events
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 25.0
DEISEL GO WITH THE FAKE
Agency: Publicis / New York + Publicis Italy / Milan
Client: Diesel
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
DNA Discounts
Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City
Client: Aeromexico
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
TagWords
Agency: Africa / Sao Paulo
Client: AB Inbev/Budweiser
Category: Innovation in Direct Marketing
Points: 25.0
Billie Jean King Your Shoes
Agency: TBWA\Chiat\Day / New York + Rebel and Rogue / New York + Design by Disruption / New York
Client: Adidas
Category: Physical Items
Points: 25.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Lacoste
Title:
Save our Species
Category:
Physical Items
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Experiential / Brand Installations
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Diesel
Title:
DEISEL GO WITH THE FAKE
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
Aeromexico
Title:
DNA Discounts
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0
Client:
AB Inbev/Budweiser
Title:
TagWords
Category:
Innovation in Direct Marketing
Award:
2019 Direct Marketing Gold Pencil
Points:
25.0