The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Visual & Audio Craft / Sound
Points: 50.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Corruption Detector
Agency: Grey Brasil / SÃO PAULO + Reclame Aqui / SÃO PAULO + Grey Global / NY + Grey / LATAM
Client: Reclame Aqui
Category: Craft - Web UX / UI / User Experience
Points: 25.0
Oat the Goat
Agency: Assembly / Auckland + FCB New Zealand / Auckland
Client: Ministry of Education
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Craft - Visual & Audio Craft / Music
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
Draw to Art
Agency: Google Creative Lab / London + Kyle McDonald / London
Client: Google Arts and Culture
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 25.0
KINGO. affordable solar energy on demand
Agency: Ogilvy Colombia / Bogotá + Ogilvy Guatemala / Ciudad de Guatemala + KINGO / Ciudad de Guatemala
Client: KINGO
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 25.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Visual & Audio Craft / Animation
Points: 25.0
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Visual & Audio Craft / Sound
Points: 25.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Craft - Web UX / UI / User Experience
Points: 25.0
Oat the Goat
Agency: FCB New Zealand / Auckland + Assembly / Auckland
Client: Ministry of Education NZ
Category: Craft - Visual & Audio Craft / Sound
Points: 15.0
Touching Masterpieces
Agency: Geometry / Prague + NeuroDigital / Almeria
Client: NeuroDigital
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 15.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Visual & Audio Craft / Music
Points: 15.0
A/R Jordan
Agency: R/GA / Portland
Client: Jordan Brand
Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Mobile UX / UI / User Experience
Points: 10.0
Unlock the Drop - ComplexCon
Agency: Jam3 / Toronto
Client: adidas Originals
Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 10.0
adDRESS_THE_FUTURE
Agency: VIRTUE / Copenhagen
Client: Carlings
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 10.0
Your 2018 Wrapped
Agency: Spotify In-House / New York + Active Theory / Venice
Client: Spotify
Category: Craft - Web UX / UI / Interface Design
Points: 10.0
The Fall
Agency: WMcCann / São Paulo + Hospital de Amor / Barretos + Zombie Studio / São Paulo + Loud / São Paulo
Client: Hospital de Amor
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Westworld: The Maze
Agency: 360i / New York + HBO / New York
Client: HBO
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
Game of GO
Agency: Wieden+Kennedy / Portland + MediaMonks / Hilversum
Client: Nike
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Score the iPhone
Agency: R/GA / New York
Client: Verizon
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft - Innovation in Digital Craft / Innovation in Digital Craft
Points: 2.0
webeefin?
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Six Course, Inc. / Los Angeles + Ketchum / New York
Client: Wendy's
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Broadway the Rainbow
Agency: DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Client: Mars Wrigley Confectionery
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Project Revoice
Agency: BWM Dentsu / Sydney
Client: The ALS Association
Category: Craft - Visual & Audio Craft / Sound
Points: 2.0
Shanghai Never Done Shop
Agency: AKQA SHANGHAI / Shanghai + HYDRA DESIGN GROUP / Manila + MILLIPEDE / Sydney
Client: Nike Greater China
Category: Craft - Mobile UX / UI / Interface Design
Points: 2.0
Duroc
Agency: Bonhomme / Paris + Made / Brussels + Se Quema / Paris
Client: Duroc
Category: Craft - Web UX / UI / User Experience
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Web UX / UI / User Experience
Points: 2.0
BASIC® — MOVES.
Agency: BASIC® / San Diego
Client: BASIC®
Category: Craft - Web UX / UI / User Experience
Points: 2.0
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Craft - Web UX / UI / Interface Design
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Web UX / UI / Interface Design
Points: 2.0
Amplifon Hearing App
Agency: Publicis Sapient / Milan / London / Cologne
Client: Amplifon
Category: Craft - Mobile UX / UI / Utility
Points: 2.0
Kupu
Agency: Colenso BBDO / Auckland
Client: Spark New Zealand
Category: Craft - Mobile UX / UI / User Experience
Points: 2.0
Mailchimp Customer Experience
Agency: R/GA / New York
Client: Mailchimp
Category: Craft - Mobile UX / UI / Interface Design
Points: 2.0
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Westworld: The Maze
Agency: 360i / New York
Client: HBO
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 2.0
Alexios, The Spartan Assistant
Agency: R/GA / San Francisco
Client: Ubisoft
Category: Craft - Use of Digital Devices / Smart Devices & Platforms
Points: 2.0
Ricky Brasil
Agency: Ogilvy Brasil / São Paulo + Forbes Brasil / São Paulo + Trator Filmes / São Paulo + Nexo.AI / São Paulo
Client: Forbes Brasil
Category: Craft - Cross-Channel UX / UI / Digital
Points: 2.0
PETA – Eye to Eye
Agency: Kolle Rebbe GmbH / Hamburg + Demodern GmbH / Hamburg
Client: PETA Deutschland e.V.
Category: Craft - Visual & Audio Craft / Visual Effects
Points: 2.0
MobilityForAll.com
Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo
Client: Toyota Motor Corporation
Category: Craft - Web UX / UI / Utility
Points: 2.0
Share Your Gifts
Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles + BUCK / Los Angeles
Client: Apple
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Disgusting Stories
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Bahay Tuluyan Foundation Inc.
Category: Craft - Visual & Audio Craft / Music
Points: 2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Reclame Aqui
Title:
Corruption Detector
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Ministry of Education
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Google Arts and Culture
Title:
Draw to Art
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
KINGO
Title:
KINGO. affordable solar energy on demand
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Ministry of Education NZ
Title:
Oat the Goat
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
NeuroDigital
Title:
Touching Masterpieces
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Jordan Brand
Title:
A/R Jordan
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
adidas Originals
Title:
Unlock the Drop - ComplexCon
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
Carlings
Title:
adDRESS_THE_FUTURE
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
Spotify
Title:
Your 2018 Wrapped
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
Hospital de Amor
Title:
The Fall
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Nike
Title:
Game of GO
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Verizon
Title:
Score the iPhone
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Innovation in Digital Craft / Innovation in Digital Craft
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Wendy's
Title:
webeefin?
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Broadway the Rainbow
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
The ALS Association
Title:
Project Revoice
Category:
Craft - Visual & Audio Craft / Sound
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Nike Greater China
Title:
Shanghai Never Done Shop
Category:
Craft - Mobile UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Duroc
Title:
Duroc
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
BASIC®
Title:
BASIC® — MOVES.
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Amplifon
Title:
Amplifon Hearing App
Category:
Craft - Mobile UX / UI / Utility
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Spark New Zealand
Title:
Kupu
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Mailchimp
Title:
Mailchimp Customer Experience
Category:
Craft - Mobile UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
HBO
Title:
Westworld: The Maze
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
Alexios, The Spartan Assistant
Category:
Craft - Use of Digital Devices / Smart Devices & Platforms
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Forbes Brasil
Title:
Ricky Brasil
Category:
Craft - Cross-Channel UX / UI / Digital
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
PETA Deutschland e.V.
Title:
PETA – Eye to Eye
Category:
Craft - Visual & Audio Craft / Visual Effects
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Toyota Motor Corporation
Title:
MobilityForAll.com
Category:
Craft - Web UX / UI / Utility
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Apple
Title:
Share Your Gifts
Category:
Craft - Visual & Audio Craft / Music
Award:
2019 Digital Craft Merit Award
Points:
2.0