The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Online & Mobile Video / Interactive Video
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Online Community / Use of Existing Platform
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Utility
Points: 45.0
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami
Client: Burger King
Category: Brand Partnerships
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Physical Product & Mobile Integration
Points: 45.0
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Utility
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0