The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Best of Interactive, Online & Mobile
Points: 90.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Online & Mobile Video / Interactive Video
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Online Community / Use of Existing Platform
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Utility
Points: 45.0
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami
Client: Burger King
Category: Brand Partnerships
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Physical Product & Mobile Integration
Points: 45.0
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King
Category: Customer Experience / CX
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Utility / Ecommerce
Points: 21.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Brand Partnerships
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Utility / Ecommerce
Points: 21.0
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 21.0
Music Liberates Music Mixtape
Agency: BBDO / New York
Client: BACARDÍ
Category: NFTs & the Metaverse / NFTs
Points: 21.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Utility / Ecommerce
Points: 21.0
Self-Exam Filter
Agency: Wunderman Thompson / Sao Paulo + Johnson & Johnson
Client: Johnson & Johnson
Category: Utility
Points: 21.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Online & Mobile Video / Interactive Video
Points: 9.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Innovation & Transformation / Innovation in Lockdown
Points: 9.0
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune
Category: Online Community / Use of Existing Platform
Points: 9.0
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish
Category: Online & Mobile Video / Mobile Video
Points: 9.0
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO
Category: Online Community / Use of Existing Platform
Points: 9.0
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy
Category: Physical Product & Mobile Integration
Points: 9.0
Shah Rukh Khan-My-Ad
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 9.0
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia
Category: Gaming / Mobile
Points: 9.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Gaming / Computer & Console
Points: 9.0
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy
Category: Online & Mobile Video / Mobile Video
Points: 3.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Websites / Desktop & Responsive
Points: 3.0
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King
Category: Utility / Ecommerce
Points: 3.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Websites / Desktop & Responsive
Points: 3.0
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada
Category: Online & Mobile Video / Pre-Roll
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
NikeSync
Agency: R/GA / London
Client: Nike
Category: Online Community / Use of Existing Platform
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Online Community / Use of Existing Platform
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder
Category: Online Community / Use of Existing Platform
Points: 3.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Online Community / Use of Existing Platform
Points: 3.0
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
#PlayThis
Agency: DDB Mudra Group / Mumbai + 22feet Tribal Worldwide / Mumbai
Client: Spotify
Category: Online Community / Use of Existing Platform
Points: 3.0
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client: Oatly
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Utility
Points: 3.0
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada
Category: Online & Mobile Video / Online-only Video - Series
Points: 3.0
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS)
Category: Online Advertising / Native Ads
Points: 3.0
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo
Client: AB InBev / AMBEV
Category: Utility
Points: 3.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Best of Interactive, Online & Mobile
Award:
2022 Interactive, Online & Mobile Best of Discipline Pencil
Points:
90.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Utility
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Customer Experience / CX
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
BACARDÍ
Title:
Music Liberates Music Mixtape
Category:
NFTs & the Metaverse / NFTs
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Nike
Title:
NikeSync
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Good Fortune
Title:
RECEATS
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Johnson & Johnson
Title:
Self-Exam Filter
Category:
Utility
Award:
2022 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Good Fortune
Title:
RECEATS
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Goldfish
Title:
Go For The Handful
Category:
Online & Mobile Video / Mobile Video
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Guides TAO
Title:
Hate to Protect
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Hennessy
Title:
Hennesscreen
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Mondelez
Title:
Shah Rukh Khan-My-Ad
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Volkswagen Group Australia
Title:
The Ad Break Championship – GTI Hijack
Category:
Gaming / Mobile
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Decathlon
Title:
The Breakaway
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Points:
9.0
Client:
Hennessy
Title:
Hennesscreen
Category:
Online & Mobile Video / Mobile Video
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Nike
Title:
NikeSync
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Decathlon
Title:
The Breakaway
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Spotify
Title:
#PlayThis
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Ally Bank
Title:
Adventures With Zeee Bucks
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Oatly
Title:
An Ad In An Ad In An Ad
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Google
Title:
Auditorial
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Online Advertising / Native Ads
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
