The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand
Category: PC Games / Brand Integration / Placement
Points: 45.0
Honor of Kings - Flourishing Age
Agency: SHENZHEN DOTWELL CULTURE CO., LTD / Shenzhen
Client: Tencent Games - King of Glory
Category: Craft / VFX & Animation
Points: 45.0
Pokémon WONDER
Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client: The Pokémon Company
Category: Experiential & Immersive Games
Points: 45.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Innovation & Transformation / Innovation in Gaming
Points: 45.0
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Tencent Games - King of Glory
Title:
Honor of Kings - Flourishing Age
Category:
Craft / VFX & Animation
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
The Pokémon Company
Title:
Pokémon WONDER
Category:
Experiential & Immersive Games
Award:
2022 Gaming Gold Pencil
Points:
45.0