The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada
Category: Online & Mobile Video / Pre-Roll
Points: 3.0
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy
Category: Online & Mobile Video / Mobile Video
Points: 3.0
NikeSync
Agency: R/GA / London
Client: Nike
Category: Online Community / Use of Existing Platform
Points: 3.0
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France
Category: Online Community / Use of Existing Platform
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon
Category: Online Community / Use of Existing Platform
Points: 3.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder
Category: Online Community / Use of Existing Platform
Points: 3.0
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Zubi / Miami + Sailor Studio + A9 Audio / São Paulo
Client: Burger King
Category: Utility / Ecommerce
Points: 3.0
Cheetle iD
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Websites / Desktop & Responsive
Points: 3.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Websites / Desktop & Responsive
Points: 3.0
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
#PlayThis
Agency: DDB Mudra Group / Mumbai + 22feet Tribal Worldwide / Mumbai
Client: Spotify
Category: Online Community / Use of Existing Platform
Points: 3.0
Adventures With Zeee Bucks
Agency: BUCK + R/GA / New York
Client: Ally Bank
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client: Oatly
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Utility
Points: 3.0
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada
Category: Online & Mobile Video / Online-only Video - Series
Points: 3.0
Empty Rooms
Agency: Happiness / An FCB alliance / Brussels
Client: OVK / PEVR (PARENTS OF ROAD VICTIMS)
Category: Online Advertising / Native Ads
Points: 3.0
Face of Carnival
Agency: sunsetDDB / São Paulo + AB InBev / São Paulo
Client: AB InBev / AMBEV
Category: Utility
Points: 3.0
Green Screen Shirt
Agency: Zulu Alpha Kilo / Toronto + Harry Rosen / Toronto + Zulubot / Toronto
Client: Harry Rosen
Category: Physical Product & Mobile Integration
Points: 3.0
Hate Is Unskippable
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez
Category: Online & Mobile Video / Pre-Roll
Points: 3.0
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago
Client: Cox Communications
Category: Physical Product & Mobile Integration
Points: 3.0
Millerverse
Agency: DDB / Chicago
Client: Miller
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
MLKonMLK
Agency: Lenovo / Morrisville
Client: Lenovo
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty
Category: Gaming / Computer & Console
Points: 3.0
Mythic Quest: Corporate Card Leak
Agency: Apple + Mirimar + Apple TV+ / Los Angeles
Client: Apple TV+
Category: Brand Partnerships
Points: 3.0
New Fairies
Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client: Nike / Institutional
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
Non-Fungible Animals
Agency: Saatchi & Saatchi / Düsseldorf + MetaDesign / Berlin + Digitas Pixelpark / Germany + MSL Group / Germany
Client: WWF
Category: NFTs & the Metaverse / NFTs
Points: 3.0
Notes IPA
Agency: Zulu Alpha Kilo / Toronto + SingleCut Beersmiths / New York + Zulubot / Toronto + Table of Content / New York
Client: SingleCut Beersmiths
Category: Physical Product & Mobile Integration
Points: 3.0
Oakley KATO - AR Launch Experience
Agency: Oakley + Kamp Grizzly
Client: Oakley
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Oatly Infinite Canvas
Agency: OKTO / Stockholm + Oatly Department of Mind Control / Malmö
Client: Oatly Department of Mind Control
Category: Websites / Desktop & Responsive
Points: 3.0
Offline Hour
Agency: M&C Saatchi / Dubai + Pizza Hut / Dubai
Client: Pizza Hut META
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
Performance Enhancing Music
Agency: CHEP Network / Sydney + Resonance Sonic Branding + Song Zu / Sydney + The Glue Society Studios / Sydney + Revolver / Sydney
Client: Samsung
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.0
Porsche Taycan - Tesla Targeting
Agency: TBWA\Switzerland / Zürich
Client: Porsche
Category: Online Advertising / Display Ads
Points: 3.0
She Football Club
Agency: MullenLowe SSP3 / Bogota
Client: AB InBev / Pony Malta
Category: Online Community / Use of Existing Platform
Points: 3.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Utility / Ecommerce
Points: 3.0
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO
Category: Digital Installations / Immersive
Points: 3.0
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder
Category: Online & Mobile Video / Interactive Video
Points: 3.0
Target the Rainbow
Agency: DDB / Chicago
Client: Skittles
Category: Online & Mobile Video / Pre-Roll
Points: 3.0
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.0
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 3.0
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client: Diageo
Category: Online & Mobile Video / Online-only Video - Series
Points: 3.0
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House
Category: Online & Mobile Video / Interactive Video
Points: 3.0
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung
Category: Gaming / Computer & Console
Points: 3.0
The Nominate Me Selfie
Agency: FCB India LLP Advertising Ltd / Delhi + FCB / Chicago + The Times Of India / Delhi + Shakti / Bangalore
Client: Political Shakti + The Times Of India
Category: Online Community / Use of Existing Platform
Points: 3.0
The Spotify Charthack
Agency: Ogilvy Germany
Client: Universal Music
Category: Online Community / Use of Existing Platform
Points: 3.0
The Volvo Street Configurator
Agency: FamousGrey / Brussels + Volvo Car BeLux / Brussels + Mindshare + Hogarth
Client: Volvo Car Belux
Category: Utility / Ecommerce
Points: 3.0
Violent classifieds
Agency: Jung von Matt AG / Hamburg + Not A Machine GmbH / Hamburg + eBay Kleinanzeigen GmbH / Kleinmachnow + TERRE DES FEMMES / Berlin
Client: Terre des Femmes
Category: Online Advertising / Native Ads
Points: 3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Hennessy
Title:
Hennesscreen
Category:
Online & Mobile Video / Mobile Video
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Nike
Title:
NikeSync
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Fondation de France
Title:
Bee Influencer
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Decathlon
Title:
The Breakaway
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Burger King
Title:
The Impossible Combo
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Cheetos
Title:
Cheetle iD
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Newtown Action Alliance
Title:
#NotComingHome
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Spotify
Title:
#PlayThis
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Ally Bank
Title:
Adventures With Zeee Bucks
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Oatly
Title:
An Ad In An Ad In An Ad
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Google
Title:
Auditorial
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Lowe's Canada
Title:
Colour Spoilers
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
OVK / PEVR (PARENTS OF ROAD VICTIMS)
Title:
Empty Rooms
Category:
Online Advertising / Native Ads
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / AMBEV
Title:
Face of Carnival
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Harry Rosen
Title:
Green Screen Shirt
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Mondelez
Title:
Hate Is Unskippable
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Cox Communications
Title:
Hugs
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
BWS
Title:
InstaPour
Category:
Utility
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Lenovo
Title:
MLKonMLK
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Apple TV+
Title:
Mythic Quest: Corporate Card Leak
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Nike / Institutional
Title:
New Fairies
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
WWF
Title:
Non-Fungible Animals
Category:
NFTs & the Metaverse / NFTs
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
SingleCut Beersmiths
Title:
Notes IPA
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Oakley
Title:
Oakley KATO - AR Launch Experience
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Oatly Department of Mind Control
Title:
Oatly Infinite Canvas
Category:
Websites / Desktop & Responsive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Pizza Hut META
Title:
Offline Hour
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Samsung
Title:
Performance Enhancing Music
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Porsche
Title:
Porsche Taycan - Tesla Targeting
Category:
Online Advertising / Display Ads
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
AB InBev / Pony Malta
Title:
She Football Club
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Digital Installations / Immersive
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Tinder
Title:
Swipe Night: Killer Weekend
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Skittles
Title:
Target the Rainbow
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Diageo
Title:
The Beach Walker Project
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Anne Frank House
Title:
The Bookcase for Tolerance
Category:
Online & Mobile Video / Interactive Video
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Samsung
Title:
The Cost of Bullying
Category:
Gaming / Computer & Console
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Political Shakti + The Times Of India
Title:
The Nominate Me Selfie
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Universal Music
Title:
The Spotify Charthack
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Volvo Car Belux
Title:
The Volvo Street Configurator
Category:
Utility / Ecommerce
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Terre des Femmes
Title:
Violent classifieds
Category:
Online Advertising / Native Ads
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
