The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Spatial Design / Experiential & Immersive
Points: 45.0
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Craft / Illustration
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 45.0
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications
Category: Long Form Video / Single
Points: 45.0
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code
Category: Craft / Use of Technology
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Stunts & Activations
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Influencer Marketing / Multi-Channel
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Craft / Use of Visuals
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Events & Experiential
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Innovation & Transformation / Innovation in Public Relations
Points: 45.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Editing / Single
Points: 45.0
We Will Become Better
Agency: Voskhod + Daddy's Film Production / Moscow + SPOT Production / Moscow + HALAL / Amsterdam
Client: Russian LGBT Network
Category: Cinematography / Single
Points: 45.0
The Wish
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Direction / Single
Points: 45.0
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH
Category: Visual Effects / Single
Points: 45.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Out of Home / Billboards & Transit
Points: 45.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Targeted Video / Online
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Experiential / In-Person Events
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Social Media Post / Series
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Social Media Post / Series
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Brand Partnerships
Points: 45.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Craft / Use of Technology
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Online / Branded Podcast
Points: 45.0
Bedtime Stories
Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago
Client: Walmart
Category: Custom Content
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Events / Stunts / Competitions / In-Person
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Brand Installations
Points: 45.0
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY
Category: Physical Product / In-Market
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Art Direction
Points: 45.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Craft / Illustration
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Craft / Photography
Points: 45.0
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Magazine / Series
Points: 45.0
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français
Category: Craft / Illustration
Points: 45.0
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper
Category: Innovation & Transformation / Innovation in Print
Points: 45.0
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review
Category: Innovation & Transformation / Innovation in Print
Points: 45.0
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 45.0
Real Tone
Agency: Google + Google Devices & Services Creative Team
Client: Google
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.0
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard
Category: Brand Partnerships
Points: 45.0
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com
Category: Craft / Art Direction
Points: 45.0
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon
Category: Brand-Side Initiated & Originated Projects
Points: 45.0
#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown
Client: International Paralympic Committee
Category: Television & VOD / Long Form - Single
Points: 45.0
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle
Category: Craft / Art Direction
Points: 45.0
a word
Agency: Wieden+Kennedy / Portland + JOINT Editorial / Portland
Client: Wieden+Kennedy
Category: Writing / Single
Points: 45.0
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google
Category: Editorial / Digital Publications
Points: 45.0
Bedtime Stories
Agency: FCB / Chicago + FCB/SIX / Toronto + Lord + Thomas / Chicago
Client: Walmart
Category: Mobile Apps
Points: 45.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto
Client: Walmart
Category: Experiential Radio & Audio
Points: 45.0
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi
Category: Craft / Art Direction
Points: 45.0
Beyond Generations: Gaming Against Loneliness
Agency: McCann / London + Craft / London
Client: Microsoft / Xbox
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google
Category: Integrated Branding Campaign
Points: 45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Spatial Design / Experiential & Immersive
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Illustration
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Cox Communications
Title:
Drawn Closer
Category:
Long Form Video / Single
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Girls Who Code
Title:
DojaCode
Category:
Craft / Use of Technology
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Stunts & Activations
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Influencer Marketing / Multi-Channel
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Craft / Use of Visuals
Award:
2022 Social Media Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Events & Experiential
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2022 Public Relations Gold Pencil
Points:
45.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Editing / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Russian LGBT Network
Title:
We Will Become Better
Category:
Cinematography / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
PENNY
Title:
The Wish
Category:
Direction / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Visual Effects / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Shutter Ads
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Online / Branded Podcast
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Custom Content
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Brand Installations
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.0
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Physical Product / In-Market
Award:
2022 IP & Products Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Art Direction
Award:
2022 Out of Home Gold Pencil
Points:
45.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Award:
2022 Out of Home Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Craft / Photography
Award:
2022 Out of Home Gold Pencil
Points:
45.0
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Out of Home Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Out of Home Gold Pencil
Points:
45.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Magazine / Series
Award:
2022 Print Gold Pencil
Points:
45.0
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Craft / Illustration
Award:
2022 Print Gold Pencil
Points:
45.0
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Innovation & Transformation / Innovation in Print
Award:
2022 Print Gold Pencil
Points:
45.0
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Innovation & Transformation / Innovation in Print
Award:
2022 Print Gold Pencil
Points:
45.0
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2022 Health & Wellness Gold Pencil
Points:
45.0
Client:
Google
Title:
Real Tone
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.0
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Craft / Art Direction
Award:
2022 Pharma Gold Pencil
Points:
45.0
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Brand-Side Initiated & Originated Projects
Award:
2022 Brand-Side / In-House Gold Pencil
Points:
45.0
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Gold Pencil
Points:
45.0
Client:
Chipotle
Title:
A Future Begins
Category:
Craft / Art Direction
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Wieden+Kennedy
Title:
a word
Category:
Writing / Single
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.0
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
45.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Mobile Apps
Award:
2022 Branded Entertainment Gold Pencil
Points:
45.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Experiential Radio & Audio
Award:
2022 Radio & Audio Gold Pencil
Points:
45.0
Client:
Pepsi
Title:
Better With Pepsi
Category:
Craft / Art Direction
Award:
2022 Out of Home Gold Pencil
Points:
45.0
Client:
Microsoft / Xbox
Title:
Beyond Generations: Gaming Against Loneliness
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Gaming Gold Pencil
Points:
45.0
Client:
Google
Title:
Black-Owned Friday
Category:
Integrated Branding Campaign
Award:
2022 Integrated Gold Pencil
Points:
45.0
