The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Out of Home / Billboards & Transit
Points: 45.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Targeted Video / Online
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Experiential / In-Person Events
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Social Media Post / Series
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Social Media Post / Series
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Brand Partnerships
Points: 45.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles + m ss ng p eces / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Craft / Use of Technology
Points: 45.0
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway
Category: Out of Home / Billboards & Transit
Points: 45.0
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland
Category: Non-traditional & Guerrilla Marketing
Points: 45.0
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza
Category: Digital & Online / Ecommerce
Points: 45.0
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken
Category: Innovation & Transformation / Innovation in Lockdown
Points: 45.0
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation
Category: Targeted Video / Online
Points: 45.0
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc.
Category: Integrated Campaign
Points: 45.0
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News
Category: Experiential / In-Person Events
Points: 45.0
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica + South Music / Los Angeles
Client: Activision Blizzard / Call of Duty
Category: Experiential / Brand Installations
Points: 45.0
Client:
Heineken
Title:
Shutter Ads
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Social Media Post / Series
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Brand Partnerships
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home / Billboards & Transit
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Integrated Campaign
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Gold Pencil
Points:
45.0