The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Innovation & Transformation / Innovation in Gaming
Points: 21.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Physical Gaming Accessories
Points: 21.0
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Integration
Points: 21.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2023 Gaming Silver Pencil
Points:
21.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Gaming Accessories
Award:
2023 Gaming Silver Pencil
Points:
21.0