The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Brand Partnerships
Points: 21.0
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel
Category: Craft / Use of Technology
Points: 21.0
Alma - Christmas Always Finds Its Way
Agency: PRETTYBIRD / Culver City + OpenX from WPP led by GREY + Imagine Entertainment
Client: The Coca-Cola Company / Coca-Cola
Category: Long Form Video / Single
Points: 21.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Long Form Video / Single
Points: 21.0
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 21.0
Google Black-owned Friday Every Day
Agency: BBH USA + Google Consumer Apps
Client: Google
Category: Music Videos
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Low Budget
Points: 21.0
Nike FC Presents the Footballverse
Agency: Wieden+Kennedy / Portland + Nike / Beaverton
Client: Nike
Category: Long Form Video / Single
Points: 21.0
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar
Category: Long Form Video / Single
Points: 21.0
The Rabbit Hole
Agency: SOS International / Keller + Jyra Films / Southlake + tao/s / Los Angeles
Client: SOS International
Category: Long Form Video / Single
Points: 21.0
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus?
Category: Low Budget
Points: 21.0
We are living offerings
Agency: Ogilvy México / Mexico City + Iconoclast / Mexico City + Primo / Mexico City + Mathematic
Client: AB InBev
Category: Craft / Art Direction
Points: 21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Airtel
Title:
Airtel 175 Replayed
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Google
Title:
Google Black-owned Friday Every Day
Category:
Music Videos
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Nike
Title:
Nike FC Presents the Footballverse
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Telefonica Movistar
Title:
Shout
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
SOS International
Title:
The Rabbit Hole
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0