The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
THE TOKYO TOILET
Agency: The Nippon Foundation + Shibuya Ward + Daiwa House Industry Co. + TOTO Ltd.
Client: The Nippon Foundation
Category: Innovation & Transformation / Innovation in Design
Points: 21.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Typography / Static
Points: 21.0
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Craft / Art Direction
Points: 21.0
One-Star Cook Book
Agency: ‿ and us / Dubai + BlackBox / Dubai + Magali Polverino Studio / Buenos Aires
Client: Deliveroo
Category: Craft / Art Direction
Points: 21.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Typography / Typeface Design
Points: 21.0
A Silent Frown
Agency: DDB Mudra Group / Mumbai
Client: Charlie Chaplin Foundation
Category: Craft / Illustration
Points: 21.0
Beautiful Mutations
Agency: DENTSU INC. / Tokyo
Client: The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Category: Craft / Printing & Paper Craft
Points: 21.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
NPC
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's
Category: Brand Partnerships
Points: 21.0
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton
Category: Influencer Marketing / Single Channel
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Social Post / Single Platform Series
Points: 21.0
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage
Category: Innovation & Transformation / Innovation in Social Media
Points: 21.0
Bill it to Bezos
Agency: Angry Butterfly / Toronto
Client: Jane/Finch Community Centre
Category: Active Engagement / Call to Action
Points: 21.0
BMW: Nothing But Sheer Joy
Agency: TBWA\Juice Beijing + TBWA\BOLT Shanghai + Filmate Productions / Shanghai + Real Good Studio / New York
Client: BMW
Category: Social Video / Over 15 Seconds
Points: 21.0
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Stunts & Activations
Points: 21.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Current Event Response
Points: 21.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Digital & Online
Points: 21.0
No More Red
Agency: Iris / London + Outsider / London
Client: adidas
Category: Events & Experiential
Points: 21.0
Are You Press Worthy?
Agency: TBWA\Chiat\Day NY / New York
Client: Columbia Journalism Review
Category: Community Building
Points: 21.0
The Last Photo
Agency: adam&eveDDB / London + the7stars / London + Hope&Glory / London + cain&abelDDB / London
Client: CALM + ITV
Category: Brand Partnerships
Points: 21.0
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group
Category: Experiential / Customer Experience / CX
Points: 21.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Data-Driven Personalization
Points: 21.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Brand Partnerships
Points: 21.0
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper
Category: Craft / Art Direction
Points: 21.0
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV
Category: Experiential Radio & Audio
Points: 21.0
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine
Category: Craft / Writing - Single
Points: 21.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Events / Hybrid
Points: 21.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Art Direction
Points: 21.0
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation
Category: Craft / Use of Technology
Points: 21.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Brand Partnerships
Points: 21.0
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad
Category: Storytelling
Points: 21.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential & Immersive
Points: 21.0
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Billboards & Transit / Series
Points: 21.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential & Installations / Brand Installations
Points: 21.0
Independent Journalism for an Independent Life - Questlove
Agency: Wave Studios / New York + Droga5 / New York + Cut+Run / New York + division7
Client: The New York Times
Category: Sound Editing
Points: 21.0
High Valyrian Lessons
Agency: Duolingo / Pittsburgh + HBO Max / New York
Client: Duolingo
Category: Brand-Side Initiated & Originated Projects
Points: 21.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Innovation & Transformation / Innovation in Gaming
Points: 21.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 21.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Use of Technology
Points: 21.0
Fingerspelling
Agency: American Society for Deaf Children + Hello Monday/DEPT
Client: American Society for Deaf Children
Category: Use of Technology
Points: 21.0
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 21.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 21.0
I Will Always Be Me
Agency: VMLY&R / New York + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel
Category: Direct Marketing
Points: 21.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Online & Mobile
Points: 21.0
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim
Category: Experiential / Immersive / Events
Points: 21.0
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 21.0
The Rift
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Visual Effects / Single
Points: 21.0
Until Then
Agency: Revolver / REDFERN + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance
Category: Direction / Series
Points: 21.0
Client:
The Nippon Foundation
Title:
THE TOKYO TOILET
Category:
Innovation & Transformation / Innovation in Design
Award:
2023 Design Silver Pencil
Points:
21.0
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Static
Award:
2023 Design Silver Pencil
Points:
21.0
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Art Direction
Award:
2023 Design Silver Pencil
Points:
21.0
Client:
Deliveroo
Title:
One-Star Cook Book
Category:
Craft / Art Direction
Award:
2023 Design Silver Pencil
Points:
21.0
Client:
Coors Light
Title:
Chillboards
Category:
Typography / Typeface Design
Award:
2023 Design Silver Pencil
Points:
21.0
Client:
Charlie Chaplin Foundation
Title:
A Silent Frown
Category:
Craft / Illustration
Award:
2023 Design Silver Pencil
Points:
21.0
Client:
The Ad Museum Tokyo / Yoshida Hideo Memorial Foundation
Title:
Beautiful Mutations
Category:
Craft / Printing & Paper Craft
Award:
2023 Design Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Pringles/Kellogg's
Title:
NPC
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.0
Client:
Hilton
Title:
The Ad You Stay In
Category:
Influencer Marketing / Single Channel
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Entourage
Title:
Homeless in the Metaverse
Category:
Innovation & Transformation / Innovation in Social Media
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Jane/Finch Community Centre
Title:
Bill it to Bezos
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
BMW
Title:
BMW: Nothing But Sheer Joy
Category:
Social Video / Over 15 Seconds
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Stunts & Activations
Award:
2023 Social Media Silver Pencil
Points:
21.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Current Event Response
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Digital & Online
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
adidas
Title:
No More Red
Category:
Events & Experiential
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Columbia Journalism Review
Title:
Are You Press Worthy?
Category:
Community Building
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
CALM + ITV
Title:
The Last Photo
Category:
Brand Partnerships
Award:
2023 Public Relations Silver Pencil
Points:
21.0
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Award:
2023 Integrated Silver Pencil
Points:
21.0
Client:
AB INBEV
Title:
Native Sportscasters
Category:
Experiential Radio & Audio
Award:
2023 Radio & Audio Silver Pencil
Points:
21.0
Client:
Muskrat Magazine
Title:
Missing Matoaka
Category:
Craft / Writing - Single
Award:
2023 Radio & Audio Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Events / Hybrid
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Black & Abroad
Title:
The Black Elevation Map
Category:
Storytelling
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Immersive
Award:
2023 Creative Use of Data Silver Pencil
Points:
21.0
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
The New York Times
Title:
Independent Journalism for an Independent Life - Questlove
Category:
Sound Editing
Award:
2023 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
Duolingo
Title:
High Valyrian Lessons
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2023 Gaming Silver Pencil
Points:
21.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2023 Health & Wellness Silver Pencil
Points:
21.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Silver Pencil
Points:
21.0
Client:
American Society for Deaf Children
Title:
Fingerspelling
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Silver Pencil
Points:
21.0
Client:
Dot Incorporation
Title:
Dot Go
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Direct Marketing
Award:
2023 Pharma Silver Pencil
Points:
21.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Online & Mobile
Award:
2023 Pharma Silver Pencil
Points:
21.0
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Experiential / Immersive / Events
Award:
2023 Pharma Silver Pencil
Points:
21.0
Client:
Horizon Therapeutics
Title:
Eyedar
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Silver Pencil
Points:
21.0
Client:
PENNY
Title:
The Rift
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
NRMA Insurance
Title:
Until Then
Category:
Direction / Series
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
