The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Billboards & Transit / Series
Points: 21.0
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA
Category: Experiential & Installations / Brand Installations
Points: 21.0
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light
Category: Craft / Typography
Points: 21.0
Dirty Talking Trash Cans
Agency: BBDO Nordics / Malmö
Client: City of Malmö
Category: Experiential & Installations / Experiential & Immersive
Points: 21.0
Malnutrition Labels: Nutritional Ink
Agency: St Luke's / London + Team Dole Sunshine Company / Rotterdam + Bompas & Parr / London + Tag Collective Arts / London
Client: Dole Sunshine Company
Category: Craft / Printing & Production
Points: 21.0
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s
Category: Billboards & Transit / Series
Points: 21.0
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Craft / Art Direction
Points: 21.0
Unlucky Sponsor
Agency: Paradais DDB / Guayaquil
Client: Cris-Sal
Category: Billboards & Transit / Dynamic Billboards & Transit
Points: 21.0
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Experiential & Installations / Brand Installations
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Typography
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
City of Malmö
Title:
Dirty Talking Trash Cans
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Dole Sunshine Company
Title:
Malnutrition Labels: Nutritional Ink
Category:
Craft / Printing & Production
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.0
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Award:
2023 Out of Home Silver Pencil
Points:
21.0