The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group
Category: Experiential / Customer Experience / CX
Points: 21.0
Flipvertising
Agency: CHEP Network / Sydney + The Sweetshop + The Editors + Ogilvy PR Australia
Client: Samsung
Category: Craft / Data-Driven Personalization
Points: 21.0
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE
Category: Non-traditional & Guerrilla Marketing
Points: 21.0
Backup Ukraine
Agency: VIRTUE / Copenhagen + Blue Shield / Copenhagen + Polycam / San Fransicsco + Unesco Denmark / Copenhagen
Client: Polycam + Unesco + Blue Shield
Category: Brand Partnerships
Points: 21.0
Bundy Mixer
Agency: Leo Burnett Australia / Sydney + Diageo Australia / Sydney + Foundation / Sydney + Herd MSL / Sydney
Client: Diageo / Bundaberg Rum
Category: Brand Partnerships
Points: 21.0
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America
Category: Targeted Video / Online
Points: 21.0
Inheritance Pass
Agency: Havas / Chicago + Yellowstone Forever
Client: Yellowstone Forever
Category: Physical Items
Points: 21.0
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group
Category: Integrated Campaign
Points: 21.0
Real Street Style
Agency: GUT / Buenos Aires
Client: Mercado Libre
Category: Craft / Data-Driven Personalization
Points: 21.0
SOS Migrants
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: France Terre d'Asile
Category: Digital & Online / Websites & Mobile
Points: 21.0
The Hornicultural Society
Agency: Ogilvy UK / London
Client: Relate
Category: Craft / Writing
Points: 21.0
The Unburnable Book
Agency: Rethink / Toronto + Penguin Random House / Toronto
Client: Penguin Random House
Category: Craft / Printing / Production
Points: 21.0
Trending Billboards
Agency: BBH USA + PXP Studios
Client: Google
Category: Out of Home / Billboards & Transit
Points: 21.0
Veteruns 100K
Agency: GUT / Los Angeles + Call of Duty: Endowment / Santa Monica + Bot Animation / Alpharetta
Client: Call of Duty
Category: Experiential / Virtual Events
Points: 21.0
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Samsung
Title:
Flipvertising
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Non-traditional & Guerrilla Marketing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Polycam + Unesco + Blue Shield
Title:
Backup Ukraine
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Diageo / Bundaberg Rum
Title:
Bundy Mixer
Category:
Brand Partnerships
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Targeted Video / Online
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Yellowstone Forever
Title:
Inheritance Pass
Category:
Physical Items
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Virgin Australia Group
Title:
Middle Seat Lottery
Category:
Integrated Campaign
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Mercado Libre
Title:
Real Street Style
Category:
Craft / Data-Driven Personalization
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
France Terre d'Asile
Title:
SOS Migrants
Category:
Digital & Online / Websites & Mobile
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Writing
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Penguin Random House
Title:
The Unburnable Book
Category:
Craft / Printing / Production
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0
Client:
Google
Title:
Trending Billboards
Category:
Out of Home / Billboards & Transit
Award:
2023 Direct Marketing Silver Pencil
Points:
21.0