The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Discipline
-
Discipline
Gaming
- All
- Brand-Side / In-House
- Branded Entertainment
- Creative Effectiveness
- Creative Use of Data
- Design
- Direct Marketing
- Experiential & Immersive
- Film & Video
- Gaming
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Product Design
- Moving Image Craft & Production
- Music & Sound Craft
- Out of Home
- Pharma
- Print & Promotional
- Public Relations
- Radio & Audio
- Social Media
Award
-
Award
Bronze Pencil
- All
- Gold Pencil
- Silver Pencil
- Bronze Pencil
- Merit
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Gaming for Good
Points: 9.0
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Use of Gaming as a Tool
Points: 9.0
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser
Category: Streaming and Influencer
Points: 9.0
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp
Category: Gaming for Good
Points: 9.0