The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Best of Gaming
Points: 90.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Community Building
Points: 45.0
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans
Category: Game Marketing
Points: 45.0
Critical Core
Agency: Dentsu Creative / Hong Kong
Client: Game to Grow / Critical Core Tabletop RPG Game
Category: Use of Gaming as a Tool
Points: 45.0
E-NTERPRETERS
Agency: Fahrenheit DDB / Lima + Pilsen Callao / Lima + Sordo / Lima + Ka&O Films and Content / Lima
Client: PILSEN CALLAO
Category: Gaming for Good
Points: 45.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Mobile Gaming
Points: 45.0
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision
Category: Game Marketing
Points: 45.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Innovation & Transformation / Innovation in Gaming
Points: 21.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Physical Gaming Accessories
Points: 21.0
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Integration
Points: 21.0
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung
Category: Gaming for Good
Points: 9.0
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Use of Gaming as a Tool
Points: 9.0
Royalty Free Bot
Agency: DAVID / Bogotá
Client: AB InBev Budweiser
Category: Streaming and Influencer
Points: 9.0
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp
Category: Gaming for Good
Points: 9.0
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Gaming for Good
Points: 3.0
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp
Category: Use of Gaming as a Tool
Points: 3.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Community Building
Points: 3.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Community Building
Points: 3.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Streaming and Influencer
Points: 3.0
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Placement
Points: 3.0
Adopt a Mod
Agency: Havas Play / Puteaux + La SPA / Paris
Client: La SPA
Category: Brand Integration
Points: 3.0
Amazing Thailand. Culture to Commerce.
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok
Client: Tourism Authority of Thailand
Category: Branded Game
Points: 3.0
Battle at Home Screen
Agency: Omelet / Los Angeles + Lime Studios + Impossible Objects
Client: Google Play
Category: Craft / VFX & Animation
Points: 3.0
Chatham Plays On
Agency: The Hive + OLG + MLB
Client: OLG + MLB
Category: Gaming for Good
Points: 3.0
Corrido Of Duty
Agency: Archer Troy / Mexico City + Activision Blizzard / Mexico City
Client: Activision / Call of Duty
Category: Game Marketing
Points: 3.0
Domino's Delivery Player
Agency: MullenLowe SSP3 / Bogotá + Alsea Colombia / Bogotá
Client: Domino's Pizza
Category: Brand Placement
Points: 3.0
Donation Squad
Agency: Digitas / Bogota + Laika / Bogota + Akira / Bogota
Client: Pony Malta / Free Fire
Category: Community Building
Points: 3.0
eCycleland
Agency: VMLY&R / Kansas City + Intel / Santa Clara
Client: Intel
Category: Branded Virtual Goods
Points: 3.0
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Gaming for Good
Points: 3.0
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code
Category: Gaming for Good
Points: 3.0
God of War Ragnarök - All Parents Can Relate
Agency: MOCEAN / Los Angeles + PlayStation
Client: PlayStation
Category: Game Marketing
Points: 3.0
Just A/Run
Agency: R/GA US
Client: Nike
Category: Experiential & Immersive In-Person Games
Points: 3.0
Ronald McDonald House Roblox
Agency: NORD DDB / Stockholm
Client: Ronald McDonald House Charities Sweden
Category: Metaverse
Points: 3.0
The Tavern
Agency: INGO / Stockholm + Activision Blizzard + Bacon + Colony / Stockholm
Client: Activision Blizzard
Category: Game Marketing
Points: 3.0
Tough Cookies
Agency: Sid Lee / Montreal + IGA (Sobeys) / Montreal + Fondation Charles-Bruneau / Montreal
Client: IGA (Sobeys)
Category: Gaming for Good
Points: 3.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Best of Gaming
Award:
2023 Gaming Best of Discipline Pencil
Points:
90.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Community Building
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
Supercell / Clash of Clans
Title:
Clash from the Past
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
Game to Grow / Critical Core Tabletop RPG Game
Title:
Critical Core
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
PILSEN CALLAO
Title:
E-NTERPRETERS
Category:
Gaming for Good
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Mobile Gaming
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
Activision
Title:
Scratchboards
Category:
Game Marketing
Award:
2023 Gaming Gold Pencil
Points:
45.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Innovation & Transformation / Innovation in Gaming
Award:
2023 Gaming Silver Pencil
Points:
21.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Gaming Accessories
Award:
2023 Gaming Silver Pencil
Points:
21.0
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Integration
Award:
2023 Gaming Silver Pencil
Points:
21.0
Client:
Samsung
Title:
Quest for Dyslexia
Category:
Gaming for Good
Award:
2023 Gaming Bronze Pencil
Points:
9.0
Client:
La SPA
Title:
Adopt a Mod
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Bronze Pencil
Points:
9.0
Client:
AB InBev Budweiser
Title:
Royalty Free Bot
Category:
Streaming and Influencer
Award:
2023 Gaming Bronze Pencil
Points:
9.0
Client:
Elkjøp
Title:
Urban Miners
Category:
Gaming for Good
Award:
2023 Gaming Bronze Pencil
Points:
9.0
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Elkjøp
Title:
Urban Miners
Category:
Use of Gaming as a Tool
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Community Building
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Women in Games
Title:
Gender Swap
Category:
Community Building
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Women in Games
Title:
Gender Swap
Category:
Streaming and Influencer
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Placement
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
La SPA
Title:
Adopt a Mod
Category:
Brand Integration
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Tourism Authority of Thailand
Title:
Amazing Thailand. Culture to Commerce.
Category:
Branded Game
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Google Play
Title:
Battle at Home Screen
Category:
Craft / VFX & Animation
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
OLG + MLB
Title:
Chatham Plays On
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Activision / Call of Duty
Title:
Corrido Of Duty
Category:
Game Marketing
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Domino's Pizza
Title:
Domino's Delivery Player
Category:
Brand Placement
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Pony Malta / Free Fire
Title:
Donation Squad
Category:
Community Building
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Intel
Title:
eCycleland
Category:
Branded Virtual Goods
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Women in Games
Title:
Gender Swap
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
PlayStation
Title:
God of War Ragnarök - All Parents Can Relate
Category:
Game Marketing
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Nike
Title:
Just A/Run
Category:
Experiential & Immersive In-Person Games
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Ronald McDonald House Charities Sweden
Title:
Ronald McDonald House Roblox
Category:
Metaverse
Award:
2023 Gaming Merit Award
Points:
3.0
Client:
Activision Blizzard
Title:
The Tavern
Category:
Game Marketing
Award:
2023 Gaming Merit Award
Points:
3.0