The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Utah, San Antonio, LA
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Campaign
The Longest Day
Agency: Hill Holliday / San Francisco
Client: National D-Day Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
SWASTIKA
Agency: Borders Perrin Norrander / Portland
Client: BORDERS PERRIN NORRANDER Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Suicide Note
Agency: Ogilvy / London
Client: The Samaritans Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
London by night
Agency: WCRS Limited / London, W1R 4BS
Client: Centrepoint - Young Homelessness Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Agency: TBWA\Chiat\Day LA / Los Angeles
Client: The Museum of Contemporary Art Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Bear, Bunny, Squirrel, Safety First
Agency: W & K New York / New York
Client: ESPN Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Shopping Bag -Annual Report
Agency: Clarke Goward / Boston
Client: Goodwill Category: Brand and Corporate Identity Design / Annual Report
Lorgan's The Retro Store
Agency: Kinetic Interactive /
Client: Lorgan's The Retro Store Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Scanrail
Agency: SLB Interactive /
Client: NSB Utland Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
New Beetle
Agency: Arnold Worldwide / MA
Client: Volkswagen of America, Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Dayton's Challenge Web Site
Agency: Periscope / MN
Client: Dayton's Challenge Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
BMW Choose A Model
Agency: Fallon Interactive / MN
Client: BMW Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Express web site
Agency: Resource Marketing, Inc. / OH
Client: Express Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Tazo Full Leaf Tea 2 Ounces Bricks
Agency: Sandstrom Design / Portland
Client: Tazo Category: Package Design / Product Packaging: Campaign
Narrative Spaces
Agency: Kinetic Interactive /
Client: AAMER Taher Design Studio Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
heavyindustry.net
Agency: Heavy / NY
Client: Heavy Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Typhoo Website
Agency: Mother Ltd. /
Client: Premier Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Agency: Ames Design / Seattle
Client: Pearl Jam Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Safety First: Bear
Agency: Wieden + Kennedy / New York
Client: ESPN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Recording
Agency: Fallon / Minneapolis
Client: Public Broadcasting System Category: Consumer Television / Consumer Television :30/:25 Single
Baby
Agency: Cliff Freeman & Partners / New York
Client: Fox Sports Category: Consumer Television / Consumer Television :30/:25 Single
EMAHTSKCBLVADT?
Agency: Foote Cone & Belding / San Francisco
Client: amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Bear
Agency: Leo Burnett - London / London
Client: John West Category: Consumer Television / Consumer Television :30/:25 Single
You'll Never Guess What I Got Von
Agency: Foote Cone & Belding / San Francisco
Client: Amazon.com Category: Consumer Television / Consumer Television :30/:25 Single
Abuse
Agency: Colenso BBDO / Ponsonby
Client: Youthline Category: Public Service/Political / Public Service/Political Radio: Single
Course for gays
Agency: Saatchi & Saatchi / Madrid
Client: ILGA (Internacional Lesbians and Gays Association) Category: Public Service/Political / Public Service/Political Radio: Single
MANSON
Agency: DeVito/Verdi / New York
Client: ACLU Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pizza Box
Agency: Colle & Mcvoy / Minneapolis
Client: Minneapolis League of Women Voters Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
demolition derby
Agency: The Miller Group Advertising / Santa Monica
Client: Los Angeles Dance International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Rock the Vote Yes/No Flash Piece
Agency: Collaborate Communications Inc. / CA
Client: Rock the Vote Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Agency: Fallon / Minneapolis
Client: SPORTS ILLUSTRATED Category: Trade / Trade B/W or Color Less Than A Page: Campaign
Invent
Agency: Freestyle Interactive & Goodby Silverstein and Partners / CA
Client: Hewlett-Packard Category: Banners / Banner - Campaign
Doctors Without Borders
Agency: TBWA\Chiat\Day / New York
Client: Doctors Without Borders Category: Banners / Banner - Campaign
The Book of Paper
Agency: Mother Advertising / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion
andrewlok.com
Agency: onemanbrand.com / Singapore
Client: Andrew Lok Category: Collateral Advertising / Collateral: Self-Promotion
beldings call for entries
Agency: Ground Zero Advertising / LOS ANGELES
Client: Advertising Club of Los Angeles Category: Collateral Advertising / Collateral: Self-Promotion
Barcellona Communications Inc. Enchanted Tiki-Rom
Agency: Barcellona Communications, Inc. / CA
Client: Barcellona Communications Inc. Category: Self-Promotion / Self-Promotion - CD-ROM
Reading the Paper, 2001
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Museum of Contemporary Art Category: Newspaper / Newspaper 600 Lines or Less: Single
Indictment
Agency: Hill Holliday Connors Cosmopolus / Boston
Client: Boston Herald Category: Newspaper / Newspaper 600 Lines or Less: Single
Out of Order
Agency: Mullen / Wenham
Client: Cozone.com Category: Newspaper / Newspaper 600 Lines or Less: Single
Prada Store Kiosk
Agency: R/GA Digital Studios / NY
Client: Prada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
The Einhorn Challenge
Agency: AGI / BW
Client: Zeeb & Hornung GmbH & Co. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Mobile Campaign
Agency: Tribal DDB / NY
Client: Marketocracy Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Football
Agency: Saatchi & Saatchi / London
Client: monster.com Category: Consumer Television / Consumer Television Over :30 Single
Landspeed
Agency: TBWA Hunt Lascaris / Gauteng
Client: BMW Category: Consumer Television / Consumer Television Over :30 Single
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Utah, San Antonio, LA
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
010084A
Award:
2001 Interactive Gold Pencil
Agency:
Tribal DDB / NY
Client:
Anheuser Busch
Title:
Whassup? site
Category:
Integrated Branding Campaign
Annual ID:
010049N
Award:
2001 Advertising Gold Pencil
Agency:
Hill Holliday / San Francisco
Client:
National D-Day Museum
Title:
The Longest Day
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010051A
Award:
2001 Advertising Silver Pencil
Agency:
Borders Perrin Norrander / Portland
Client:
BORDERS PERRIN NORRANDER
Title:
SWASTIKA
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010052A
Award:
2001 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
The Samaritans
Title:
Suicide Note
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
010053A
Award:
2001 Advertising Bronze Pencil
Agency:
WCRS Limited / London, W1R 4BS
Client:
Centrepoint - Young Homelessness
Title:
London by night
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010064A
Award:
2001 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day LA / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Demise of Culture 2001, Husband and Wife 2001, Freeway, Nudes, StillLife, Church with Red Ribbon, A Study of Human Shapes, People on a Bus, People with Exact Change, War, Peace, Tv Listings
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010100A
Award:
2001 Advertising Bronze Pencil
Agency:
W & K New York / New York
Client:
ESPN
Title:
Bear, Bunny, Squirrel, Safety First
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
010101A
Award:
2001 Design Gold Pencil
Agency:
Clarke Goward / Boston
Client:
Goodwill
Title:
Shopping Bag -Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
010001D
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
Lorgan's The Retro Store
Title:
Lorgan's The Retro Store
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010020N
Award:
2001 Interactive Gold Pencil
Agency:
SLB Interactive /
Client:
NSB Utland
Title:
Scanrail
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010021N
Award:
2001 Interactive Silver Pencil
Agency:
Arnold Worldwide / MA
Client:
Volkswagen of America, Inc.
Title:
New Beetle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010022N
Award:
2001 Interactive Silver Pencil
Agency:
Periscope / MN
Client:
Dayton's Challenge
Title:
Dayton's Challenge Web Site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010023N
Award:
2001 Interactive Bronze Pencil
Agency:
Fallon Interactive / MN
Client:
BMW
Title:
BMW Choose A Model
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010024N
Award:
2001 Interactive Bronze Pencil
Agency:
Resource Marketing, Inc. / OH
Client:
Express
Title:
Express web site
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
010025N
Award:
2001 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo Full Leaf Tea 2 Ounces Bricks
Category:
Package Design / Product Packaging: Campaign
Annual ID:
010014D
Award:
2001 Interactive Gold Pencil
Agency:
Kinetic Interactive /
Client:
AAMER Taher Design Studio
Title:
Narrative Spaces
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010032N
Award:
2001 Interactive Silver Pencil
Agency:
Heavy / NY
Client:
Heavy
Title:
heavyindustry.net
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010033N
Award:
2001 Interactive Bronze Pencil
Agency:
Mother Ltd. /
Client:
Premier Brands
Title:
Typhoo Website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
010034N
Award:
2001 Design Bronze Pencil
Agency:
Ames Design / Seattle
Client:
Pearl Jam
Title:
Pearl Jam/Binaural Tour-8 Posters: Virginia Beach, London, Lisbon, Prague, San Francisco, Maastricht, New York, Stockholm
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010012D
Award:
2001 Design Bronze Pencil
Agency:
Wieden + Kennedy / New York
Client:
ESPN
Title:
Safety First: Bear
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
010016D
Award:
2001 Advertising Silver Pencil
Agency:
Fallon / Minneapolis
Client:
Public Broadcasting System
Title:
Recording
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010079A
Award:
2001 Advertising Gold Pencil
Agency:
Cliff Freeman & Partners / New York
Client:
Fox Sports
Title:
Baby
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010081A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
amazon.com
Title:
EMAHTSKCBLVADT?
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010082A
Award:
2001 Advertising Bronze Pencil
Agency:
Leo Burnett - London / London
Client:
John West
Title:
Bear
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010083A
Award:
2001 Advertising Silver Pencil
Agency:
Foote Cone & Belding / San Francisco
Client:
Amazon.com
Title:
You'll Never Guess What I Got Von
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
010085A
Award:
2001 Advertising Gold Pencil
Agency:
Colenso BBDO / Ponsonby
Client:
Youthline
Title:
Abuse
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
010062A
Award:
2001 Advertising Silver Pencil
Agency:
Saatchi & Saatchi / Madrid
Client:
ILGA (Internacional Lesbians and Gays Association)
Title:
Course for gays
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
10063A
Award:
2001 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
ACLU
Title:
MANSON
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010057A
Award:
2001 Advertising Silver Pencil
Agency:
Colle & Mcvoy / Minneapolis
Client:
Minneapolis League of Women Voters
Title:
Pizza Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010058A
Award:
2001 Advertising Bronze Pencil
Agency:
The Miller Group Advertising / Santa Monica
Client:
Los Angeles Dance International
Title:
demolition derby
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
010059A
Award:
2001 Interactive Silver Pencil
Agency:
Collaborate Communications Inc. / CA
Client:
Rock the Vote
Title:
Rock the Vote Yes/No Flash Piece
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
010066N
Award:
2001 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
SPORTS ILLUSTRATED
Title:
LONLIEST PLACE ON EARTH, HE KNOWS, CINDERELLA STORY
Category:
Trade / Trade B/W or Color Less Than A Page: Campaign
Annual ID:
010042A
Award:
2001 Interactive Gold Pencil
Agency:
Freestyle Interactive & Goodby Silverstein and Partners / CA
Client:
Hewlett-Packard
Title:
Invent
Category:
Banners / Banner - Campaign
Annual ID:
010005N
Award:
2001 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Doctors Without Borders
Title:
Doctors Without Borders
Category:
Banners / Banner - Campaign
Annual ID:
010006N
Award:
2001 Interactive Bronze Pencil
Agency:
Lot21, Inc. / CA
Client:
Pets.com
Title:
Pets.com Banners
Category:
Banners / Banner - Campaign
Annual ID:
010007N
Award:
2001 Interactive Bronze Pencil
Agency:
OgilvyInteractive
Client:
IBM
Title:
Wimbledon Banner
Category:
Banners / Banner - Campaign
Annual ID:
010008N
Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
Britart.com
Title:
wall
Category:
Outdoor / Outdoor: Campaign
Annual ID:
010031A
Award:
2001 Advertising Silver Pencil
Agency:
Mother Advertising / London
Client:
Mother
Title:
The Book of Paper
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
010045A
Award:
2001 Advertising Bronze Pencil
Agency:
onemanbrand.com / Singapore
Client:
Andrew Lok
Title:
andrewlok.com
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
010046A
Award:
2001 Advertising Silver Pencil
Agency:
Ground Zero Advertising / LOS ANGELES
Client:
Advertising Club of Los Angeles
Title:
beldings call for entries
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
010048A
Award:
2001 Interactive Bronze Pencil
Agency:
Barcellona Communications, Inc. / CA
Client:
Barcellona Communications Inc.
Title:
Barcellona Communications Inc. Enchanted Tiki-Rom
Category:
Self-Promotion / Self-Promotion - CD-ROM
Annual ID:
010059N
Award:
2001 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Museum of Contemporary Art
Title:
Reading the Paper, 2001
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
010007A
Award:
2001 Advertising Silver Pencil
Agency:
Hill Holliday Connors Cosmopolus / Boston
Client:
Boston Herald
Title:
Indictment
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
010008A
Award:
2001 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Cozone.com
Title:
Out of Order
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
10009A
Award:
2001 Interactive Silver Pencil
Agency:
R/GA Digital Studios / NY
Client:
Prada
Title:
Prada Store Kiosk
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
010029N
Award:
2001 Interactive Bronze Pencil
Agency:
AGI / BW
Client:
Zeeb & Hornung GmbH & Co.
Title:
The Einhorn Challenge
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
010030N
Award:
2001 Interactive Bronze Pencil
Agency:
Tribal DDB / NY
Client:
Marketocracy
Title:
Mobile Campaign
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
010031N
Award:
2001 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
monster.com
Title:
Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010078A
Award:
2001 Advertising Bronze Pencil
Agency:
TBWA Hunt Lascaris / Gauteng
Client:
BMW
Title:
Landspeed
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
010080A
