The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino Category: Best of Brand-Side / In-House
Points: 90.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York Category: Best of Moving Image Craft
Points: 90.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Best of Out of Home
Points: 90.00
The Greatest
Agency: Apple / London + Apple / Cupertino Category: Brand-Side Initiated & Originated Projects
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 45.00
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino Category: Visual Effects / Single
Points: 45.00
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London Category: Direction / Single
Points: 45.00
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Category: Writing / Single
Points: 45.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Writing / Series
Points: 45.00
Hard Knocks
Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles Category: Editing / Single
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino Category: Music Adaptation / Song
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Billboards & Transit / Series
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Craft / Writing
Points: 45.00
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Category: Games / Gaming
Points: 22.50
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team Category: Brand Partnerships
Points: 22.50
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Category: Long Form Video / Single
Points: 21.00
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles Category: Brand-Side Initiated & Originated Projects
Points: 21.00
R.I.P. Leon
Agency: Apple / Cupertino Category: Television & VOD / 30 Seconds and Under - Single
Points: 21.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Writing / Single
Points: 21.00
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino Category: Long Form Video / Single
Points: 9.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD Category: Full Length Video / Single
Points: 9.00
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Moving Image / Single
Points: 9.00
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + TBWA\Media Arts Lab / Toronto + OMD Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.00
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD Category: Full Length Video / Single
Points: 3.00
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles Category: Video Content / Single
Points: 3.00
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City Category: Video Content / Single
Points: 3.00
Apple Watch Ultra Packaging
Agency: Apple / Cupertino Category: Packaging / Mass-market
Points: 3.00
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Television & VOD / Varying Length Series
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD Category: Cinema Advertising
Points: 3.00
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple Category: Direction / Single
Points: 3.00