The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Show
Points: 135.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Best of Brand-Side / In-House
Points: 90.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple
Category: Best of Moving Image Craft
Points: 90.00
Rihanna - Stay
Agency: Apple
Client: Apple Music
Category: Best of Music & Sound Craft
Points: 90.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Best of Out of Home
Points: 90.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 45.00
Share the Joy
Agency: Blacksmith / New York + TBWA\Media Arts Lab / Los Angeles + MJZ + Apple / Cupertino
Client: Apple
Category: Visual Effects / Single
Points: 45.00
The Greatest
Agency: Somesuch / Los Angeles & London + Apple / London
Client: Apple
Category: Direction / Single
Points: 45.00
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Writing / Single
Points: 45.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Writing / Series
Points: 45.00
Hard Knocks
Agency: EXILE / Santa Monica + Apple / Cupertino + MJZ / Los Angeles
Client: Apple
Category: Editing / Single
Points: 45.00
The Greatest
Agency: Apple / London + Apple / Cupertino
Client: Apple
Category: Music Adaptation / Song
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Billboards & Transit / Series
Points: 45.00
Public Displays of Encouragement
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Craft / Writing
Points: 45.00
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple
Category: Games / Gaming
Points: 22.50
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 22.50
FIFA 23 x TED LASSO
Agency: EA SPORTS + Apple + EA SPORTS FIFA 23 Development Team
Client: EA Sports + Apple
Category: Brand Partnerships
Points: 22.50
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 21.00
Escape From The Office
Agency: Apple / Cupertino + Smuggler / Los Angeles
Client: Apple
Category: Brand-Side Initiated & Originated Projects
Points: 21.00
R.I.P. Leon
Agency: Apple / Cupertino
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 21.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Writing / Single
Points: 21.00
FIFA 23 x TED LASSO
Agency: EA Sports + Apple
Client: EA Sports + Apple
Category: Brand Integration
Points: 10.50
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple
Category: Long Form Video / Single
Points: 9.00
Shot on iPhone 14 Pro - Fursat
Agency: TBWA\Media Arts Lab / Singapore + Apple + OMD
Client: Apple
Category: Full Length Video / Single
Points: 9.00
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Moving Image / Single
Points: 9.00
The Hunt
Agency: Apple / Cupertino + TBWA\Media Arts Lab / Los Angeles + OMD
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 9.00
Chase
Agency: Apple / Cupertino
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 9.00
Privacy on iPhone - Data Auction
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / Over 60 Seconds - Single
Points: 9.00
Chase
Agency: Park Pictures LLC / New York
Client: Apple
Category: Cinematography / Single
Points: 9.00
Shot on iPhone 13 Pro - Those That Follow
Agency: TBWA\Media Arts Lab / Singapore + Apple / Thailand + OMD
Client: Apple
Category: Full Length Video / Single
Points: 3.00
Amazinger
Agency: Apple / Cupertino + EXILE / Santa Monica + MJZ / Los Angeles
Client: Apple
Category: Video Content / Single
Points: 3.00
Dear Apple
Agency: Apple / Cupertino + Spotwelders / Venice + PRETTYBIRD / Culver City
Client: Apple
Category: Video Content / Single
Points: 3.00
Apple Watch Ultra Packaging
Agency: Apple / Cupertino
Client: Apple
Category: Packaging / Mass-market
Points: 3.00
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple
Category: Television & VOD / 30 Seconds and Under - Single
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Television & VOD / Varying Length Series
Points: 3.00
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple
Category: Cinema Advertising
Points: 3.00
Apple Watch Ultra
Agency: Apple / Cupertino
Client: Apple
Category: Visual Craft / Art Direction
Points: 3.00
Action Mode
Agency: Biscuit Filmworks / Los Angeles + Apple
Client: Apple
Category: Direction / Single
Points: 3.00
Behind the Mac: Skywalker Sound
Agency: Apple / Cupertino
Client: Apple
Category: Sound Mixing
Points: 3.00
Client:
Apple
Title:
The Greatest
Category:
Best of Show
Award:
2023 Best of Show Best of Show Pencil
Points:
135.00
Client:
Apple
Title:
The Greatest
Category:
Best of Brand-Side / In-House
Award:
2023 Brand-Side / In-House Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Share the Joy
Category:
Best of Moving Image Craft
Award:
2023 Moving Image Craft & Production Best of Discipline Pencil
Points:
90.00
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Best of Music & Sound Craft
Award:
2023 Music & Sound Craft Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Best of Out of Home
Award:
2023 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
The Greatest
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Apple
Title:
R.I.P. Leon
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
Share the Joy
Category:
Visual Effects / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Escape From The Office
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Hard Knocks
Category:
Editing / Single
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Action Mode
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Greatest
Category:
Music Adaptation / Song
Award:
2023 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
Apple
Title:
Public Displays of Encouragement
Category:
Craft / Writing
Award:
2023 Print & Promotional Gold Pencil
Points:
45.00
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
22.50
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Brand-Side / In-House Gold Pencil
Points:
22.50
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Partnerships
Award:
2023 Integrated Gold Pencil
Points:
22.50
Client:
Apple
Title:
Escape From The Office
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Escape From The Office
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
Action Mode
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
R.I.P. Leon
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Writing / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
EA Sports + Apple
Title:
FIFA 23 x TED LASSO
Category:
Brand Integration
Award:
2023 Gaming Silver Pencil
Points:
10.50
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone 14 Pro - Fursat
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
AirPods - Silhouettes x Harry Styles
Category:
Moving Image / Single
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Hunt
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Chase
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Privacy on iPhone - Data Auction
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Chase
Category:
Cinematography / Single
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple Music
Title:
Rihanna - Stay
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
R.I.P. Leon
Category:
Use of Licensed Music
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone 13 Pro - Those That Follow
Category:
Full Length Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Chase
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Amazinger
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Dear Apple
Category:
Video Content / Single
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Watch Ultra Packaging
Category:
Packaging / Mass-market
Award:
2023 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Action Mode
Category:
Television & VOD / 30 Seconds and Under - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Share the Joy
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / Varying Length Series
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Share the Joy
Category:
Cinema Advertising
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Apple Watch Ultra
Category:
Visual Craft / Art Direction
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Action Mode
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Behind the Mac: Skywalker Sound
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Merit Award
Points:
3.00
