The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign
Points: 75.0
The Most Precious Gift
Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single
Points: 25.0
WhatsGerman
Agency: Plan.Net / Munich + Serviceplan / Munich Client: Plan.Net Category: Mobile / Utility
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building
Points: 25.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product
Points: 25.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Media Relations
Points: 15.0
Countdown.
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign
Points: 15.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile
Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Digital / Social Media & Viral Marketing
Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional
Points: 15.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series
Points: 15.0
#Paintback
Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces
Points: 15.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Packaging / Specialty
Points: 15.0
Countdown.
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign
Points: 10.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Cinema Advertising
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single
Points: 10.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Holoquarium
Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
The Most Precious Gift
Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
#SANTACLARA Christmasfilm
Agency: Überground GmbH / Hamburg Client: LIDL Stiftung & Co. KG Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
#Paintback
Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Events & Experiential
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility
Points: 5.0
#Paintback
Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Craft / Use of Visuals
Points: 5.0
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg Client: Netflix Category: Social Engagement / Community Building
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Social Engagement / User-Generated Content
Points: 5.0
DISCOVR The World
Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR)
Points: 5.0
The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Campaign
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Points: 5.0
Berlin
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Single
Points: 5.0
Opel Follow Assist
Agency: Scholz & Friends / Hamburg Client: ADAM Opel AG Category: Broadcast / Any Length - Single
Points: 5.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign
Points: 5.0
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign
Points: 5.0
Newspaper Stack
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Points: 5.0
Newspaper Stack - Refugees
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single
Points: 5.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Publishing / Magazine - Campaign
Points: 5.0
Newspaper Stack - Trump
Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single
Points: 5.0
Save me – the ski pass that saves lives
Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration
Points: 5.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Gold Pencil
Points:
75.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Plan.Net
Title:
WhatsGerman
Category:
Mobile / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Design / Digital Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Media Relations
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Countdown.
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Mobile
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Countdown.
Category:
Online / Streaming Audio - Single or Campaign
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Cinema Advertising
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
LIDL Stiftung & Co. KG
Title:
#SANTACLARA Christmasfilm
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Samsung Electronics
Title:
DISCOVR The World
Category:
Use of Technology / Virtual Reality (VR)
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
User Activation
Award:
2017 Responsive Environments Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Refugees
Category:
Promotional / Collateral / Posters - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Verlag Der Tagesspiegel GmbH
Title:
Newspaper Stack - Trump
Category:
Publishing / Newspaper - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Ötztal Tourismus
Title:
Save me – the ski pass that saves lives
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Merit Award
Points:
5.0
