The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Germany
Client
Title
Category
Award
Points
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Branded Social Post / Branded Social Campaign
Points: 50.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation
Category: Innovation in Design / Digital Design
Points: 25.0
WhatsGerman
Agency: Plan.Net / Munich + Serviceplan / Munich
Client: Plan.Net
Category: Mobile / Utility
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Branded Social Post / Branded Social Campaign
Points: 25.0
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG)
Category: Craft - Animation / Animation - Single
Points: 25.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul
Client: Dot Incorporation
Category: Integrated Digital & Physical Product
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Social Engagement / Community Building
Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Media Relations
Points: 15.0
Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc
Category: Craft / Animation - Single or Series
Points: 15.0
#Paintback
Agency: HEIMAT / Berlin
Client: Legacy
Category: Immersive / Environmental / Outdoor Spaces
Points: 15.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation
Category: Innovation in Mobile
Points: 15.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Packaging / Specialty
Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany
Category: Print / Flat & Dimensional
Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer.
Agency: DDB Group Germany / Berlin
Client: Pink Ribbon Deutschland
Category: Digital / Social Media & Viral Marketing
Points: 15.0
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Broadcast / Any Length - Campaign
Points: 15.0
Countdown.
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Online / Streaming Audio - Single or Campaign
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Television / Long Form - Single
Points: 10.0
Laughing Horses
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Cinema Advertising
Points: 10.0
DOT. The first Braille Smartwatch.
Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich
Client: Dot Incorporation
Category: Use of Technology / Physical Product & Mobile Integration
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Craft / Photography - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Publishing / Magazine - Campaign
Points: 10.0
The tear-open-mailing for "Mein Kampf - against racism"
Agency: Ogilvy / Germany
Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany
Category: Craft / Printing / Production - Single or Campaign
Points: 10.0
Latest news from Turkey
Agency: Leo Burnett Germany / Frankfurt
Client: Reporters Without Borders
Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Craft / Art Direction - Single or Campaign
Points: 10.0
Switch it off.
Agency: Ogilvy / Germany
Client: Amnesty International
Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Points: 10.0
Hate Going Twice
Agency: Leo Burnett Germany / Frankfurt
Client: Fiat Professional
Category: Craft / Photography - Single or Campaign
Points: 5.0
Opel Follow Assist
Agency: Scholz & Friends / Hamburg
Client: ADAM Opel AG
Category: Broadcast / Any Length - Single
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Broadcast / Any Length - Single
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Broadcast / Any Length - Single
Points: 5.0
Wrigley - Classics Last Longer
Agency: BBDO GmbH / Duesseldorf
Client: Wrigley GmbH
Category: Craft / Illustration - Single or Campaign
Points: 5.0
Berlin
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Broadcast / Any Length - Single
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Broadcast / Any Length - Single
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung
Category: Social Engagement / User-Generated Content
Points: 5.0
Song Inspection
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Broadcast / Any Length - Campaign
Points: 5.0
Cologne
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Craft / Writing - Single
Points: 5.0
Hamburg
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG
Category: Craft / Writing - Single
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG
Category: Innovation in Direct
Points: 5.0
Narcos Manhunt
Agency: Kolle Rebbe GmbH / Hamburg
Client: Netflix
Category: Social Engagement / Community Building
Points: 5.0
Dr. Oetker Baking App
Agency: BBDO GmbH / Duesseldorf
Client: Dr. August Oetker Nahrungsmittel KG
Category: Mobile / Utility
Points: 5.0
#SANTACLARA Christmasfilm
Agency: Überground GmbH / Hamburg
Client: LIDL Stiftung & Co. KG
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
The Most Precious Gift
Agency: HEIMAT / Berlin
Client: Otto (GmbH & Co KG)
Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Points: 5.0
Holoquarium
Agency: Leo Burnett Germany / Frankfurt
Client: Frankfurt Zoo
Category: Craft - Innovation in Moving Image Craft / Visual
Points: 5.0
The Daily Catch
Agency: Serviceplan / Munich
Client: METRO
Category: Ambient / P.O.P. & In-Store - Single
Points: 5.0
The First Analog Webstore
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG
Category: Craft / Use of Digital Technology - Single or Campaign
Points: 5.0
A musical corporate font
Agency: Scholz & Friends / Berlin + Atelier Dreibholz / Vienna
Client: Berliner Philharmonie
Category: Typography / Typeface Design
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung
Category: Digital / Utility Design - Single
Points: 5.0
Design your time
Agency: Leo Burnett Germany / Frankfurt
Client: Samsung
Category: User-Generated Content
Points: 5.0
Project Germany
Agency: HEIMAT / Berlin
Client: HORNBACH Baumarkt AG
Category: Experiential / Live Events
Points: 5.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Best of Discipline Pencil
Points:
50.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Design / Digital Design
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Plan.Net
Title:
WhatsGerman
Category:
Mobile / Utility
Award:
2017 UX / UI Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Animation / Animation - Single
Award:
2017 Moving Image Craft Gold Pencil
Points:
25.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Integrated Digital & Physical Product
Award:
2017 Intellectual Property Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Social Engagement / Community Building
Award:
2017 Social Media Gold Pencil
Points:
25.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Media Relations
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Animation - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Legacy
Title:
#Paintback
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Innovation in Mobile
Award:
2017 Mobile Silver Pencil
Points:
15.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Packaging / Specialty
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Pink Ribbon Deutschland
Title:
Check it before it's removed: naked breasts on Facebook against breast cancer.
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Countdown.
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Silver Pencil
Points:
15.0
Client:
Volkswagen AG
Title:
Countdown.
Category:
Online / Streaming Audio - Single or Campaign
Award:
2017 Radio Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Volkswagen AG
Title:
Laughing Horses
Category:
Cinema Advertising
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Dot Incorporation
Title:
DOT. The first Braille Smartwatch.
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2017 Mobile Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Publishing / Magazine - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Gesicht zeigen! An association encouraging people to stand against racism in Germany
Title:
The tear-open-mailing for "Mein Kampf - against racism"
Category:
Craft / Printing / Production - Single or Campaign
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Reporters Without Borders
Title:
Latest news from Turkey
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Amnesty International
Title:
Switch it off.
Category:
Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign
Award:
2017 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Fiat Professional
Title:
Hate Going Twice
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
ADAM Opel AG
Title:
Opel Follow Assist
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Wrigley GmbH
Title:
Wrigley - Classics Last Longer
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Berlin
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Broadcast / Any Length - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Social Engagement / User-Generated Content
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Song Inspection
Category:
Broadcast / Any Length - Campaign
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Cologne
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
Volkswagen AG
Title:
Hamburg
Category:
Craft / Writing - Single
Award:
2017 Radio Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Netflix
Title:
Narcos Manhunt
Category:
Social Engagement / Community Building
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Craft / Use of Visuals
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
Dr. August Oetker Nahrungsmittel KG
Title:
Dr. Oetker Baking App
Category:
Mobile / Utility
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Legacy
Title:
#Paintback
Category:
Events & Experiential
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
LIDL Stiftung & Co. KG
Title:
#SANTACLARA Christmasfilm
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Otto (GmbH & Co KG)
Title:
The Most Precious Gift
Category:
Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Frankfurt Zoo
Title:
Holoquarium
Category:
Craft - Innovation in Moving Image Craft / Visual
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
METRO
Title:
The Daily Catch
Category:
Ambient / P.O.P. & In-Store - Single
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
The First Analog Webstore
Category:
Craft / Use of Digital Technology - Single or Campaign
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Berliner Philharmonie
Title:
A musical corporate font
Category:
Typography / Typeface Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
Digital / Utility Design - Single
Award:
2017 Design Merit Award
Points:
5.0
Client:
Samsung
Title:
Design your time
Category:
User-Generated Content
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
HORNBACH Baumarkt AG
Title:
Project Germany
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
