The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Country Rankings

 


Germany

Client

Title

Category

Award

Points

Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Branded Social Post / Branded Social Campaign Points: 75.0
The Most Precious Gift Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Animation / Animation - Single Points: 25.0
WhatsGerman Agency: Plan.Net / Munich + Serviceplan / Munich Client: Plan.Net Category: Mobile / Utility Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Social Engagement / Community Building Points: 25.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul Client: Dot Incorporation Category: Integrated Digital & Physical Product Points: 25.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Design / Digital Design Points: 25.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Media Relations Points: 15.0
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Campaign Points: 15.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Innovation in Mobile Points: 15.0
Check it before it's removed: naked breasts on Facebook against breast cancer. Agency: DDB Group Germany / Berlin Client: Pink Ribbon Deutschland Category: Digital / Social Media & Viral Marketing Points: 15.0
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Print / Flat & Dimensional Points: 15.0
Discover the Magic of Craft Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna Client: Montblanc Category: Craft / Animation - Single or Series Points: 15.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Immersive / Environmental / Outdoor Spaces Points: 15.0
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Packaging / Specialty Points: 15.0
Countdown. Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Online / Streaming Audio - Single or Campaign Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Photography - Single or Campaign Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Craft / Art Direction - Single or Campaign Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign Points: 10.0
Switch it off. Agency: Ogilvy / Germany Client: Amnesty International Category: Publishing / Magazine - Campaign Points: 10.0
DOT. The first Braille Smartwatch. Agency: Serviceplan / Munich + Serviceplan Korea / Seoul + Dot Incorporation / Seoul + Plan.Net / Munich Client: Dot Incorporation Category: Use of Technology / Physical Product & Mobile Integration Points: 10.0
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Cinema Advertising Points: 10.0
Laughing Horses Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Television / Long Form - Single Points: 10.0
The tear-open-mailing for "Mein Kampf - against racism" Agency: Ogilvy / Germany Client: Gesicht zeigen! An association encouraging people to stand against racism in Germany Category: Craft / Printing / Production - Single or Campaign Points: 10.0
Latest news from Turkey Agency: Leo Burnett Germany / Frankfurt Client: Reporters Without Borders Category: Promotional / Promotional Items - Single or Series Points: 10.0
Holoquarium Agency: Leo Burnett Germany / Frankfurt Client: Frankfurt Zoo Category: Craft - Innovation in Moving Image Craft / Visual Points: 5.0
The Most Precious Gift Agency: Heimat Werbeagentur GmbH / Berlin Client: Otto (GmbH & Co KG) Category: Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single Points: 5.0
#SANTACLARA Christmasfilm Agency: Überground GmbH / Hamburg Client: LIDL Stiftung & Co. KG Category: Craft - Use of Original Music / Use of Original Music - Single Points: 5.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Events & Experiential Points: 5.0
Dr. Oetker Baking App Agency: BBDO GmbH / Duesseldorf Client: Dr. August Oetker Nahrungsmittel KG Category: Mobile / Utility Points: 5.0
#Paintback Agency: Heimat Werbeagentur GmbH / Berlin Client: Legacy Category: Craft / Use of Visuals Points: 5.0
Narcos Manhunt Agency: Kolle Rebbe GmbH / Hamburg Client: Netflix Category: Social Engagement / Community Building Points: 5.0
Design your time Agency: Leo Burnett Germany / Frankfurt Client: Samsung Category: Social Engagement / User-Generated Content Points: 5.0
DISCOVR The World Agency: Cheil Germany / Schwalbach am Taunus + MediaMonks / Amsterdam Client: Samsung Electronics Category: Use of Technology / Virtual Reality (VR) Points: 5.0
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: User Activation Points: 5.0
Hamburg Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single Points: 5.0
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Craft / Writing - Single Points: 5.0
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Campaign Points: 5.0
Hamburg Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single Points: 5.0
Berlin Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single Points: 5.0
Cologne Agency: Grabarz & Partner / Hamburg Client: Volkswagen AG Category: Broadcast / Any Length - Single Points: 5.0
Song Inspection Agency: Grabarz & Partner / Hamburg Client: Volkswagen Category: Broadcast / Any Length - Single Points: 5.0
Opel Follow Assist Agency: Scholz & Friends / Hamburg Client: ADAM Opel AG Category: Broadcast / Any Length - Single Points: 5.0
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Craft / Photography - Single or Campaign Points: 5.0
Wrigley - Classics Last Longer Agency: BBDO GmbH / Duesseldorf Client: Wrigley GmbH Category: Craft / Illustration - Single or Campaign Points: 5.0
Newspaper Stack Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Campaign Points: 5.0
Newspaper Stack - Trump Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single Points: 5.0
Newspaper Stack - Refugees Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Promotional / Collateral / Posters - Single Points: 5.0
Hate Going Twice Agency: Leo Burnett Germany / Frankfurt Client: Fiat Professional Category: Publishing / Magazine - Campaign Points: 5.0
Newspaper Stack - Trump Agency: Scholz & Friends / Berlin Client: Verlag Der Tagesspiegel GmbH Category: Publishing / Newspaper - Single Points: 5.0
Save me – the ski pass that saves lives Agency: Serviceplan / Munich + Serviceplan Austria / Vienna + Plan.Net / Munich Client: Ötztal Tourismus Category: Use of Technology / Physical Product & Mobile Integration Points: 5.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Branded Social Post / Branded Social Campaign

2017 Social Media Gold Pencil

75.0

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Animation / Animation - Single

2017 Moving Image Craft Gold Pencil

25.0

Plan.Net

WhatsGerman

Mobile / Utility

2017 UX / UI Gold Pencil

25.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Social Engagement / Community Building

2017 Social Media Gold Pencil

25.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Integrated Digital & Physical Product

2017 Intellectual Property Gold Pencil

25.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Design / Digital Design

2017 Design Gold Pencil

25.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Media Relations

2017 Public Relations Silver Pencil

15.0

Volkswagen AG

Countdown.

Broadcast / Any Length - Campaign

2017 Radio Silver Pencil

15.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Innovation in Mobile

2017 Mobile Silver Pencil

15.0

Pink Ribbon Deutschland

Check it before it's removed: naked breasts on Facebook against breast cancer.

Digital / Social Media & Viral Marketing

2017 Direct Marketing Silver Pencil

15.0

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Print / Flat & Dimensional

2017 Direct Marketing Silver Pencil

15.0

Montblanc

Discover the Magic of Craft

Craft / Animation - Single or Series

2017 Design Silver Pencil

15.0

Legacy

#Paintback

Immersive / Environmental / Outdoor Spaces

2017 Design Silver Pencil

15.0

Reporters Without Borders

Latest news from Turkey

Packaging / Specialty

2017 Design Silver Pencil

15.0

Volkswagen AG

Countdown.

Online / Streaming Audio - Single or Campaign

2017 Radio Bronze Pencil

10.0

Amnesty International

Switch it off.

Craft / Photography - Single or Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Amnesty International

Switch it off.

Craft / Art Direction - Single or Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Amnesty International

Switch it off.

Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Amnesty International

Switch it off.

Publishing / Magazine - Campaign

2017 Print & Outdoor Bronze Pencil

10.0

Dot Incorporation

DOT. The first Braille Smartwatch.

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Bronze Pencil

10.0

Volkswagen AG

Laughing Horses

Cinema Advertising

2017 Film Bronze Pencil

10.0

Volkswagen AG

Laughing Horses

Television / Long Form - Single

2017 Film Bronze Pencil

10.0

Gesicht zeigen! An association encouraging people to stand against racism in Germany

The tear-open-mailing for "Mein Kampf - against racism"

Craft / Printing / Production - Single or Campaign

2017 Direct Marketing Bronze Pencil

10.0

Reporters Without Borders

Latest news from Turkey

Promotional / Promotional Items - Single or Series

2017 Design Bronze Pencil

10.0

Frankfurt Zoo

Holoquarium

Craft - Innovation in Moving Image Craft / Visual

2017 Moving Image Craft Merit Award

5.0

Otto (GmbH & Co KG)

The Most Precious Gift

Craft - Use of Licensed / Adapted Music / Use of Licensed / Adapted Music - Single

2017 Moving Image Craft Merit Award

5.0

LIDL Stiftung & Co. KG

#SANTACLARA Christmasfilm

Craft - Use of Original Music / Use of Original Music - Single

2017 Moving Image Craft Merit Award

5.0

Legacy

#Paintback

Events & Experiential

2017 Public Relations Merit Award

5.0

Dr. August Oetker Nahrungsmittel KG

Dr. Oetker Baking App

Mobile / Utility

2017 UX / UI Merit Award

5.0

Legacy

#Paintback

Craft / Use of Visuals

2017 Social Media Merit Award

5.0

Netflix

Narcos Manhunt

Social Engagement / Community Building

2017 Social Media Merit Award

5.0

Samsung

Design your time

Social Engagement / User-Generated Content

2017 Social Media Merit Award

5.0

Samsung Electronics

DISCOVR The World

Use of Technology / Virtual Reality (VR)

2017 Responsive Environments Merit Award

5.0

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

User Activation

2017 Responsive Environments Merit Award

5.0

Volkswagen AG

Hamburg

Craft / Writing - Single

2017 Radio Merit Award

5.0

Volkswagen AG

Cologne

Craft / Writing - Single

2017 Radio Merit Award

5.0

Volkswagen

Song Inspection

Broadcast / Any Length - Campaign

2017 Radio Merit Award

5.0

Volkswagen AG

Hamburg

Broadcast / Any Length - Single

2017 Radio Merit Award

5.0

Volkswagen AG

Berlin

Broadcast / Any Length - Single

2017 Radio Merit Award

5.0

Volkswagen AG

Cologne

Broadcast / Any Length - Single

2017 Radio Merit Award

5.0

Volkswagen

Song Inspection

Broadcast / Any Length - Single

2017 Radio Merit Award

5.0

ADAM Opel AG

Opel Follow Assist

Broadcast / Any Length - Single

2017 Radio Merit Award

5.0

Fiat Professional

Hate Going Twice

Craft / Photography - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Wrigley GmbH

Wrigley - Classics Last Longer

Craft / Illustration - Single or Campaign

2017 Print & Outdoor Merit Award

5.0

Verlag Der Tagesspiegel GmbH

Newspaper Stack

Promotional / Collateral / Posters - Campaign

2017 Print & Outdoor Merit Award

5.0

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Trump

Promotional / Collateral / Posters - Single

2017 Print & Outdoor Merit Award

5.0

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Refugees

Promotional / Collateral / Posters - Single

2017 Print & Outdoor Merit Award

5.0

Fiat Professional

Hate Going Twice

Publishing / Magazine - Campaign

2017 Print & Outdoor Merit Award

5.0

Verlag Der Tagesspiegel GmbH

Newspaper Stack - Trump

Publishing / Newspaper - Single

2017 Print & Outdoor Merit Award

5.0

Ötztal Tourismus

Save me – the ski pass that saves lives

Use of Technology / Physical Product & Mobile Integration

2017 Mobile Merit Award

5.0

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