The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Susan Hoffman
Client
Title
Category
Award
Points
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Online Films & Video / Event or Live Webcast - Single
Points: 25.0
Smell is Power
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / Commercials of Var. Length - Campaign
Points: 25.0
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 25.0
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 25.0
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Best Brand Channel
Points: 15.0
MANta Clause
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Devastating Explosions
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Websites / Consumer Goods
Points: 15.0
Mano a Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Integrated Branding / Consumer Campaign
Points: 15.0
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 15.0
TedX Portland
Agency: Wieden + Kennedy, Portland / Portland
Client: TedX
Category: Corporate Identity / Campaign
Points: 10.0
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's
Category: Consumer Television / 60 Second - Single
Points: 10.0
Back for the Future
Agency: Wieden + Kennedy, Portland / Portland
Client: Nike
Category: Websites / Public Service/Non-Profit
Points: 10.0
Blown Mind
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Television / :20 and Under - Single
Points: 5.0
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Halftime America
Agency: Wieden + Kennedy, Portland / Portland
Client: Chrysler Group LLC
Category: Consumer Television / Over 60 second - Single
Points: 5.0
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 5.0
P&G Special Olympics - What I See
Agency: Wieden + Kennedy, Portland / Portland
Client: Procter & Gamble
Category: Public Service / Television - Single
Points: 5.0
Bulletstorm Last Call
Agency: Wieden + Kennedy, Portland / Portland
Client: Electronic Arts
Category: Online Films & Video / Short Form - Single
Points: 5.0
Smell Better than Yourself Print - Elevator
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Smell Better than Yourself Print - Library
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Award:
2012 Interactive Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Smell is Power
Category:
Consumer Television / Commercials of Var. Length - Campaign
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Gold Pencil
Points:
25.0
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
MANta Clause
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Devastating Explosions
Category:
Websites / Consumer Goods
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Mano a Mano en el Bano
Category:
Integrated Branding / Consumer Campaign
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
Old Spice
Title:
Bounce
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Silver Pencil
Points:
15.0
Client:
TedX
Title:
TedX Portland
Category:
Corporate Identity / Campaign
Award:
2012 Design Bronze Pencil
Points:
10.0
Client:
Levi's
Title:
Legacy
Category:
Consumer Television / 60 Second - Single
Award:
2012 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Back for the Future
Category:
Websites / Public Service/Non-Profit
Award:
2012 Interactive Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Blown Mind
Category:
Consumer Television / :20 and Under - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Chrysler Group LLC
Title:
Halftime America
Category:
Consumer Television / Over 60 second - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Procter & Gamble
Title:
P&G Special Olympics - What I See
Category:
Public Service / Television - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Electronic Arts
Title:
Bulletstorm Last Call
Category:
Online Films & Video / Short Form - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
Old Spice
Title:
Smell Better than Yourself Print - Elevator
Category:
Magazine / Full Page or Spread - Single
Award:
2012 Advertising Merit Award
Points:
5.0