The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Rankings
Latin America
Client
Title
Category
Award
Points
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Innovation & Transformation / Innovation in Integrated
Points: 45.00
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo Client: Magazine Luiza Category: Digital & Online / Ecommerce
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Non-traditional & Guerrilla Marketing
Points: 45.00
Nature is Calling for Help
Agency: Wunderman Thompson Chile / Santiago Client: World Wildlife Fund Category: Craft / Sound Design
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in IP & Products
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Products
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Design / Packaging
Points: 45.00
Rio Carnaval - Logo
Agency: Tátil Design Client: Rio Carnaval Category: Branding / Logo
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Editorial / Magazines & Newspapers
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Packaging / Specialty
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Design
Points: 45.00
Degree Inclusive
Agency: Wunderman Thompson Argentina Client: Unilever Category: Physical Products
Points: 45.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Points: 45.00
New Iconic Kisses
Agency: Saigon Filmes / SÃO PAULO + GUT / São Paulo + MERCADO LIVRE (eBazar) / SÃO PAULO + NASH Production / SÃO PAULO Client: Mercado Livre (Ebazar) Category: Casting
Points: 45.00
WATERLIGHT
Agency: Wunderman Thompson / Bogota Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Experiential
Points: 45.00
Salla 2032
Agency: Africa / São Paulo Client: House of Lapland Category: Current Event Response
Points: 45.00
TIENDA CERCA
Agency: draftLine AB InBev Colombia / Bogota + Abaco / Bogota + Macarena Client: AB INBEV COLOMBIA / TIENDA CERCA Category: Customer Experience (CX)
Points: 45.00
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo Client: Kraft Heinz + Activision Blizzard Category: Online Community / Use of Existing Platform
Points: 45.00
The Most Valuable News
Agency: Africa / São Paulo Client: Folha de S.Paulo Newspaper Category: Craft / Printing & Production
Points: 45.00
The Impossible Combo
Agency: DAVID / São Paulo + Burger King / São Paulo + Sailor Studio + A9 Audio / São Paulo + Zubi / Miami Client: Burger King Category: Brand Partnerships
Points: 33.75
Plastic fishing tournament
Agency: We Believers / New York + Primo Content / Mexico + Relevant + StereoMonkey Studio Client: AB InBev / Corona Category: Innovation & Transformation / Innovation in Experiential
Points: 33.75
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
Points: 22.50
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo Client: The Chrysalis Initiative Category: Craft / Art Direction
Points: 22.50
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London Client: Google Category: Editorial / Digital Publications
Points: 15.00
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Newspaper / Series
Points: 11.25
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Multi-Country or Global / CSR
Points: 11.25
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Experiential & Installations / Brand Installations
Points: 11.25
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles Client: AB InBev / Michelob ULTRA Category: Social Media
Points: 11.25
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City Client: The Columbia Journalism Review Category: Editorial / Magazines & Newspapers
Points: 11.25
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon Client: Raparigas da Bola Category: Data Visualization / Static or Dynamic
Points: 11.25
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Points: 11.25
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ Client: Insmed Incorporated/NTMFacts.com Category: Film
Points: 11.25
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
Points: 11.25
Client:
House of Lapland
Title:
Salla 2032
Category:
Innovation & Transformation / Innovation in Integrated
Award:
2022 Integrated Gold Pencil
Points:
45.00
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Digital & Online / Ecommerce
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Non-traditional & Guerrilla Marketing
Award:
2022 Direct Marketing Gold Pencil
Points:
45.00
Client:
World Wildlife Fund
Title:
Nature is Calling for Help
Category:
Craft / Sound Design
Award:
2022 Radio & Audio Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in IP & Products
Award:
2022 IP & Products Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Products
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Design / Packaging
Award:
2022 Health & Wellness Gold Pencil
Points:
45.00
Client:
Rio Carnaval
Title:
Rio Carnaval - Logo
Category:
Branding / Logo
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Design
Award:
2022 Design Gold Pencil
Points:
45.00
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Products
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mercado Livre (Ebazar)
Title:
New Iconic Kisses
Category:
Casting
Award:
2022 Moving Image Craft Gold Pencil
Points:
45.00
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
House of Lapland
Title:
Salla 2032
Category:
Current Event Response
Award:
2022 Public Relations Gold Pencil
Points:
45.00
Client:
AB INBEV COLOMBIA / TIENDA CERCA
Title:
TIENDA CERCA
Category:
Customer Experience (CX)
Award:
2022 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Online Community / Use of Existing Platform
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Craft / Printing & Production
Award:
2022 Print Gold Pencil
Points:
45.00
Client:
Burger King
Title:
The Impossible Combo
Category:
Brand Partnerships
Award:
2022 Interactive, Online & Mobile Gold Pencil
Points:
33.75
Client:
AB InBev / Corona
Title:
Plastic fishing tournament
Category:
Innovation & Transformation / Innovation in Experiential
Award:
2022 Experiential & Immersive Gold Pencil
Points:
33.75
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2022 Print Gold Pencil
Points:
22.50
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Craft / Art Direction
Award:
2022 Pharma Gold Pencil
Points:
22.50
Client:
Google
Title:
Auditorial
Category:
Editorial / Digital Publications
Award:
2022 Design Gold Pencil
Points:
15.00
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Newspaper / Series
Award:
2022 Print Gold Pencil
Points:
11.25
Client:
Heineken
Title:
Shutter Ads
Category:
Multi-Country or Global / CSR
Award:
2022 Creative Effectiveness Gold Pencil
Points:
11.25
Client:
Heineken
Title:
Shutter Ads
Category:
Experiential & Installations / Brand Installations
Award:
2022 Out of Home Gold Pencil
Points:
11.25
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media
Award:
2022 Creative Use of Data Gold Pencil
Points:
11.25
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Editorial / Magazines & Newspapers
Award:
2022 Design Gold Pencil
Points:
11.25
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static or Dynamic
Award:
2022 Design Gold Pencil
Points:
11.25
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2022 Branded Entertainment Gold Pencil
Points:
11.25
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Film
Award:
2022 Pharma Gold Pencil
Points:
11.25