The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
McCann Worldgroup
Client
Title
Category
Award
Points
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Gaming / Online
Points: 3.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Brand Partnerships
Points: 3.00
Where To Settle
Agency: McCann Poland + McCann New York
Client: Mastercard
Category: Innovation / New Ideas in Creative Use of Data
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
The First Edible Mascot
Agency: Weber Shandwick
Client: Pop-Tarts
Category: Use of Humor
Points: 3.00
Go Beyond Summer
Agency: McCann Canada / Toronto + Grayson Music Group
Client: Chevrolet Canada
Category: Sound Mixing
Points: 3.00
Through Their Eyes
Agency: HERO / Melbourne + McCann Melbourne
Client: Maybelline New York
Category: Gaming for Good
Points: 3.00
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop
Category: Radio & Audio
Points: 3.00
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand + McCann Birmingham
Client: ANAT & SSER
Category: Brand Partnerships
Points: 3.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Use of Technology
Points: 3.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Utility
Points: 3.00
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
The Brake Room
Agency: McCann New York
Client: Chick-fil-A
Category: Experiential & Immersive for Good
Points: 3.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Interactive & Mobile for Good
Points: 3.00
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
24/7 in action
Agency: McCann Worldgroup Spain / Madrid + Mapfre / Madrid + Craft Spain / Madrid + HARRY / Madrid
Client: Mapfre
Category: Innovation / Execution in Film
Points: 3.00
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk
Category: Posters / Series
Points: 3.00
ADLaM
Agency: McCann New York + Microsoft
Client: Microsoft
Category: Print & Promotional for Good
Points: 3.00
Translators
Agency: McCann Detroit + McCann Worldgroup + U.S. Bank / Minneapoilis
Client: U.S. Bank
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Agency: McCann Worldgroup Romania / Bucharest + McCann Central / London + McCann Demand
Client: ANAT & SSER
Category: Brand Partnerships
Points: 3.00
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop
Category: Radio & Audio for Good
Points: 3.00
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop
Category: Innovation / Use of Media in Radio & Audio
Points: 3.00
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo
Category: Creative Use of Data
Points: 3.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Innovation / New Ideas in Technology
Points: 3.00
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + Versus Productions / New York + RITMIKA AUDIO ARTS / São Paulo
Client: Durex
Category: Commerce
Points: 3.00
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Brand Identity / Rebranding
Points: 3.00
Ketchup & Down
Agency: FP7 McCann Dubai + Believe.tv / Santiago + Craft Dubai
Client: Heinz
Category: Packaging / Specialty / Limited Edition
Points: 3.00
The Greatest Guide to Jochos & Burgers
Agency: Vector B McCann / Mexico City + Performance Art / Toronto
Client: Grupo Bimbo
Category: Digital Design
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Design for Good
Points: 3.00
Rewilding Mode
Agency: Prime Weber Shandwick / Stockholm + Husqvarna / Stockholm + Giants & Toys / Stockholm
Client: Husqvarna
Category: Design for Good
Points: 3.00
Holiday to Remember
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet
Category: Long Form Video / Single
Points: 3.00
Frequencies of Peace
Agency: FP7 McCann Dubai + Initiative Media Middle East FZ LLC / Dubai + Marketiers / London + DejaVu / Beirut
Client: Babyshop
Category: Audio
Points: 3.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Games / Gaming
Points: 3.00
Fighting to remember
Agency: McCann Tel-Aviv
Client: Zikaron Basalon
Category: Branded Entertainment for Good
Points: 3.00
It's About Ducking Time
Agency: MRM New York / New York City + Reckitt Benckiser / Parsippany + RITMIKA AUDIO ARTS / São Paulo + Versus Productions / New York
Client: Durex
Category: Social Post / Real-time Response
Points: 3.00
Fake Moss
Agency: McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client: Aldi UK
Category: Stunts & Activations
Points: 3.00
We Do We Anthem
Agency: McCann New York + Smirnoff
Client: Smirnoff
Category: Brand Identity / System
Points: 3.00
13 Minutes: National Delay Day
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association
Category: Events & Experiential
Points: 3.00
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk
Category: Reputation Management
Points: 3.00
Fake Moss
Agency: McCann Manchester / Macclesfield + CRAFT Manchester / Macclesfield
Client: Aldi UK
Category: Current Event Response
Points: 3.00
The Stage Zero Collection
Agency: McCann Canada / Toronto
Client: Love & Nudes
Category: Public Relations for Good
Points: 3.00
#OPTINK
Agency: McCann Paris / Neuilly-sur-Seine + McCann Germany / Frankfurt + Weber Shandwick / Berlin
Client: JUNGE HELDEN e.V.
Category: Public Relations for Good
Points: 3.00
13 Minutes: National Delay Day
Agency: McCann / Prague + Hero & Outlaw / Prague
Client: Czech Insurance Association
Category: Experiential / In-Person Events
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Direct Marketing for Good
Points: 3.00
We didn't write this campaign
Agency: MRM Chile / Santiago + NotCo / Santiago
Client: NotCo / NotMilk
Category: Single Region or Market / Consumer / Brand
Points: 3.00
Ready Player Mom
Agency: MRM Spain / Madrid + Sanofi / Paris + CANJA Audio Culture / São Paulo + WMcANN / São Paulo
Client: Enterogermina/Sanofi
Category: Events / Virtual
Points: 3.00
The Brake Room
Agency: McCann New York + Chick-fil-A
Client: Chick-fil-A
Category: Immersive Spaces
Points: 3.00
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop
Category: Commerce
Points: 1.50
Smart Plants
Agency: McCann London + McCann Health London, an IPG Health Company / London + Craft London + Weber Shandwick / London
Client: Plant Drop
Category: Commerce
Points: 1.50
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Gaming / Online
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Mastercard
Title:
Where To Settle
Category:
Brand Partnerships
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Mastercard
Title:
Where To Settle
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Pop-Tarts
Title:
The First Edible Mascot
Category:
Use of Humor
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Chevrolet Canada
Title:
Go Beyond Summer
Category:
Sound Mixing
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Maybelline New York
Title:
Through Their Eyes
Category:
Gaming for Good
Award:
2024 Gaming Merit Award
Points:
3.00
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Use of Technology
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Utility
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Interactive & Mobile for Good
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Holiday to Remember
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Mapfre
Title:
24/7 in action
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Microsoft
Title:
ADLaM
Category:
Print & Promotional for Good
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
U.S. Bank
Title:
Translators
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
ANAT & SSER
Title:
ROMANIA, MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
Category:
Brand Partnerships
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Radio & Audio for Good
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Innovation / Use of Media in Radio & Audio
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Creative Use of Data
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Innovation / New Ideas in Technology
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Durex
Title:
It's About Ducking Time
Category:
Commerce
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / Rebranding
Award:
2024 Design Merit Award
Points:
3.00
Client:
Heinz
Title:
Ketchup & Down
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Merit Award
Points:
3.00
Client:
Grupo Bimbo
Title:
The Greatest Guide to Jochos & Burgers
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
Husqvarna
Title:
Rewilding Mode
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
Chevrolet
Title:
Holiday to Remember
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Babyshop
Title:
Frequencies of Peace
Category:
Audio
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Games / Gaming
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Zikaron Basalon
Title:
Fighting to remember
Category:
Branded Entertainment for Good
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Durex
Title:
It's About Ducking Time
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Aldi UK
Title:
Fake Moss
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Smirnoff
Title:
We Do We Anthem
Category:
Brand Identity / System
Award:
2024 Design Merit Award
Points:
3.00
Client:
Czech Insurance Association
Title:
13 Minutes: National Delay Day
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Reputation Management
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Aldi UK
Title:
Fake Moss
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Love & Nudes
Title:
The Stage Zero Collection
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
JUNGE HELDEN e.V.
Title:
#OPTINK
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Czech Insurance Association
Title:
13 Minutes: National Delay Day
Category:
Experiential / In-Person Events
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
NotCo / NotMilk
Title:
We didn't write this campaign
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
Enterogermina/Sanofi
Title:
Ready Player Mom
Category:
Events / Virtual
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Chick-fil-A
Title:
The Brake Room
Category:
Immersive Spaces
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Plant Drop
Title:
Smart Plants
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
1.50
