The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
bbdo worldwide
Client
Title
Category
Award
Points
The Chase
Agency: BBDO / New York + MJZ
Client: Macy's
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Creative Effectiveness
Points: 2.0
Ducking Autocorrect
Agency: Clemenger BBDO Sydney / Walsh Bay
Client: Dry July
Category: Radio & Audio
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Digital / Social Media
Points: 2.0
90 minutes
Agency: CLM BBDO / Boulogne-Billancourt
Client: St-Hubert
Category: Film / Health & Wellness
Points: 2.0
The Face of Distracted Driving: Forrest
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Branded Content
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Digital & Online / Use of Smart Devices
Points: 2.0
Dogs for Dogs
Agency: CLM BBDO / Boulogne-Billancourt
Client: Pedigree
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Digital & Online / Social Media & Viral Marketing - Single
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions + WorldWarSeven
Client: Mars Chocolate North America - Snickers
Category: Digital & Online / Banners & Pop-ups
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au
Category: Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Points: 2.0
The Unsilenced Samba
Agency: AlmapBBDO / São Paulo
Client: AB-Inbev
Category: Craft - Use of Music / Licensed / Adapted Music
Points: 2.0
CappuChinos
Agency: BBDO / New York + OPositive
Client: Dunkin'
Category: Craft - Use of Music / Original Music
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Use of Music / Original Music
Points: 2.0
The Wish
Agency: CLM BBDO / Boulogne Billancourt + PROXIMITY / Boulogne Billancourt
Client: Ubisoft
Category: Craft - Sound Design / Single
Points: 2.0
STARLINK
Agency: Wanda / Saint-Denis + BBDO / Paris + Ubisoft / Paris + Framestore / Paris
Client: UBISOFT
Category: Craft - Visual Effects / Single
Points: 2.0
Caleb
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Craft - Visual Effects / Single
Points: 2.0
Viva La Vulva
Agency: AMV BBDO / London
Client: Essity
Category: Craft - Animation / Single
Points: 2.0
AT&T Cinema
Agency: BBDO / New York + SomeSuchXAnonymous + BiscuitFilmworksandRevolver/WillO'Rourke
Client: AT&T
Category: Craft - Cinematography / Campaign
Points: 2.0
Soldier
Agency: BBDO / Toronto
Client: Right To Play
Category: Craft - Cinematography / Single
Points: 2.0
Space Station
Agency: BBDO / New York + EpochFilms
Client: Macy's
Category: Craft - Cinematography / Single
Points: 2.0
Nurses Save Lives
Agency: BBDO / New York + MJZ
Client: Johnson & Johnson
Category: Craft - Cinematography / Single
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Editing / Single
Points: 2.0
One for Two
Agency: BBDO / New York + JHFProductions/WorldWarSeven
Client: Mars Chocolate North America/ Snickers
Category: Online Advertising / Display Ads
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Creative Use of Data / Social Media
Points: 2.0
The Face of Distracted Driving
Agency: BBDO / New York + Biscuit
Client: AT&T
Category: Creative Use of Data / Storytelling
Points: 2.0
The Sun and the Snake
Agency: BBDO / New York + MTC
Client: Foot Locker
Category: Craft - Visual & Audio Craft / Animation
Points: 2.0
Kupu
Agency: Colenso BBDO / Auckland
Client: Spark New Zealand
Category: Craft - Mobile UX / UI / User Experience
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Web UX / UI / Interface Design
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft - Web UX / UI / User Experience
Points: 2.0
Stop Traffick
Agency: BBDO / Atlanta
Client: Street Grace
Category: Events & Competitions
Points: 2.0
Fuit with a clean record
Agency: BBDO GmbH / Berlin + Studio Funk GmbH & Co. KG / Berlin
Client: Antidote Vertriebs GmbH
Category: Broadcast / Campaign
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Innovation in Interactive
Points: 2.0
Martin's Regret
Agency: Energy BBDO / Chicago
Client: Mars Inc.
Category: Online Video / Online-only Video - Single
Points: 2.0
Claritin Wonderful Weather Alerts
Agency: Energy BBDO / Chicago
Client: Bayer
Category: Online Video / Pre-Roll - Single
Points: 2.0
Live Moves
Agency: BBDO / New York + BBDO Studios / New York
Client: Bacardi
Category: Online Advertising / Native Ads
Points: 2.0
EXTRÄA HD
Agency: Proximity Paris / Boulogne Billancourt + Häagen-Dazs / Boulogne Billancourt
Client: HÄAGEN-DAZS
Category: Websites / E-Commerce
Points: 2.0
AutoAds
Agency: CHE Proximity / Australia
Client: carsales.com.au
Category: Websites / E-Commerce
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Craft / Writing
Points: 2.0
Endless Stories
Agency: AlmapBBDO / São Paulo
Client: Getty Images
Category: Integrated Campaign / Online
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Integrated Campaign / Online
Points: 2.0
Corporate Apology
Agency: BBDO / New York + BBDO Studios / New York
Client: Mars Chocolate North America - Snickers
Category: Integrated Campaign
Points: 2.0
#DefyTheName
Agency: BBDO / New York + OPositive + DiniVonMuefflingCommunications
Client: Monica Lewinsky/ Anti-Bullying
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Paralympic Network
Agency: BBDO / Toronto
Client: Canadian Paralympic Committee
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Worst Soap Opera
Agency: Pagés BBDO / Santo Domingo
Client: UNICEF
Category: Creative Effectiveness / Single Country or Region
Points: 2.0
The Billion Point Giveaway
Agency: CHE Proximity / Australia + Goodoil Films / Melbourne
Client: Velocity Frequent Flyer
Category: Creative Effectiveness
Points: 2.0
Anthem
Agency: BBDO / Toronto
Client: Right To Play
Category: Television & VOD / Long Form - Single
Points: 2.0
Naughty or Nice Bauble
Agency: Myer / Melbourne + Clemenger BBDO / Melbourne
Client: Myer
Category: Use of Technology
Points: 2.0
Client:
Macy's
Title:
The Chase
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Dry July
Title:
Ducking Autocorrect
Category:
Radio & Audio
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
St-Hubert
Title:
90 minutes
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving: Forrest
Category:
Branded Content
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Digital & Online / Use of Smart Devices
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Pedigree
Title:
Dogs for Dogs
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Digital & Online / Social Media & Viral Marketing - Single
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
One for Two
Category:
Digital & Online / Banners & Pop-ups
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Craft - Innovation in Moving Image Craft / Innovation in Moving Image Craft
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AB-Inbev
Title:
The Unsilenced Samba
Category:
Craft - Use of Music / Licensed / Adapted Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
bloodnormal
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Dunkin'
Title:
CappuChinos
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Use of Music / Original Music
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Ubisoft
Title:
The Wish
Category:
Craft - Sound Design / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
UBISOFT
Title:
STARLINK
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
Caleb
Category:
Craft - Visual Effects / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Essity
Title:
Viva La Vulva
Category:
Craft - Animation / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
AT&T
Title:
AT&T Cinema
Category:
Craft - Cinematography / Campaign
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Macy's
Title:
Space Station
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Johnson & Johnson
Title:
Nurses Save Lives
Category:
Craft - Cinematography / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Editing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Mars Chocolate North America/ Snickers
Title:
One for Two
Category:
Online Advertising / Display Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Social Media
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
AT&T
Title:
The Face of Distracted Driving
Category:
Creative Use of Data / Storytelling
Award:
2019 Creative Use of Data Merit Award
Points:
2.0
Client:
Foot Locker
Title:
The Sun and the Snake
Category:
Craft - Visual & Audio Craft / Animation
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Spark New Zealand
Title:
Kupu
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / Interface Design
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft - Web UX / UI / User Experience
Award:
2019 Digital Craft Merit Award
Points:
2.0
Client:
Street Grace
Title:
Stop Traffick
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Antidote Vertriebs GmbH
Title:
Fuit with a clean record
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Mars Inc.
Title:
Martin's Regret
Category:
Online Video / Online-only Video - Single
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Bayer
Title:
Claritin Wonderful Weather Alerts
Category:
Online Video / Pre-Roll - Single
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Right To Play
Title:
Soldier
Category:
Craft - Writing / Single
Award:
2019 Moving Image Craft Merit Award
Points:
2.0
Client:
Bacardi
Title:
Live Moves
Category:
Online Advertising / Native Ads
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
HÄAGEN-DAZS
Title:
EXTRÄA HD
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
carsales.com.au
Title:
AutoAds
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Craft / Writing
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Getty Images
Title:
Endless Stories
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Integrated Campaign / Online
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Mars Chocolate North America - Snickers
Title:
Corporate Apology
Category:
Integrated Campaign
Award:
2019 Integrated Merit Award
Points:
2.0
Client:
Monica Lewinsky/ Anti-Bullying
Title:
#DefyTheName
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Canadian Paralympic Committee
Title:
The Paralympic Network
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
UNICEF
Title:
The Worst Soap Opera
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Velocity Frequent Flyer
Title:
The Billion Point Giveaway
Category:
Creative Effectiveness
Award:
2019 Creative Effectiveness Merit Award
Points:
2.0
Client:
Right To Play
Title:
Anthem
Category:
Television & VOD / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
Myer
Title:
Naughty or Nice Bauble
Category:
Use of Technology
Award:
2019 Mobile Merit Award
Points:
2.0
