The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
ALL-OR-NOTHING Campaign
Agency: JWT / Dubai
Client: Everlast Category: Collateral Design / Posters - Campaign
Join the Dots
Agency: JWT / Dubai
Client: Reynolds - Shamart Category: Collateral Design / Posters - Campaign
Rolling Stone India
Agency: JWT / Mumbai
Client: MW.com India Pvt. Ltd. Category: Collateral Design / Posters - Campaign
Hugo Fleury
Agency: lg2boutique / Montreal
Client: Hugo Fleury Category: Collateral Design / Posters - Campaign
Mixes
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: GlaxoSmithKline - India Category: Collateral Design / Posters - Campaign
Old World Flavor
Agency: Ogilvy Beijing / Beijing
Client: Bai Xiang Noodles Category: Collateral Design / Posters - Campaign
The beautiful word
Agency: Ogilvy France / Paris
Client: Mattel / Scrabble Category: Collateral Design / Posters - Campaign
weave/zigzag/loop
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Garmin GPS Category: Collateral Design / Posters - Campaign
Bad TV
Agency: Rediffusion Y&R / Mumbai
Client: Books & Beyond Category: Collateral Design / Posters - Campaign
The cave living of exception / act-itude
Agency: 84000 Communications / Kowloon Tong
Client: Mixmind Art & Design Co Ltd Category: Environmental Design / Single
Hudson Gavin Martin Corporate Art Collection
Agency: Alt Group / Ponsonby
Client: Hudson Gavin Martin Category: Environmental Design / Single
Mediatecture for the BMW Museum, Munich
Agency: ART+COM / Berlin
Client: BMW Group Category: Environmental Design / Single
Chocolate Research Facility Environmental Design
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Pte Ltd Category: Environmental Design / Single
Frolick Environmental Design
Agency: Asylum Creative Pte Ltd / Singapore
Client: Frolick Category: Environmental Design / Single
Artisan Cellars Environmental Design
Agency: Asylum Creative Pte Ltd / Singapore
Client: Artisan Cellars Category: Environmental Design / Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Environmental Design / Single
Monument Marking Kosovo's Declaration of Independence "Newborn"
Agency: Ogilvy Kosova / Prishtina
Client: Government of the Republic of Kosovo Category: Environmental Design / Single
Litter
Agency: Publicis Mojo / Auckland
Client: Heart of the City Category: Environmental Design / Single
The Artefacts of Eating
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: 7th Floor Food Innovation Centre Category: Environmental Design / Single
WE Campaign
Agency: COLLINS: / New York
Client: The Alliance for Climate Protection Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Monthly member magazine "SOKA"
Agency: enudesign co.ltd. / Tokyo
Client: OHARA SCHOOL of IKEBANA Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Playbills
Agency: Fallon Worldwide / Minneapolis
Client: Red Eye Theater Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Public Service/Non-Profit/Educational / Collateral - Campaign
"Don't Depend On Luck"
Agency: KNARF / New York
Client: School of Visual Arts Category: Public Service/Non-Profit/Educational / Collateral - Campaign
826 Valencia
Agency: Office / San Francisco
Client: 826 Valencia Category: Public Service/Non-Profit/Educational / Collateral - Campaign
More Impact to Human Rights
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Amnesty International Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Woodmere Art Museum Logo
Agency: 160over90 / Philadelphia
Client: Woodmere Art Museum Category: Branding / Logo/Trademark Design - Single Only
19 Below Logo
Agency: Barkley / Kansas City
Client: 19 Below Category: Branding / Logo/Trademark Design - Single Only
Logo
Agency: GJP Advertising + Design / Toronto
Client: Angel Worn Category: Branding / Logo/Trademark Design - Single Only
Logo
Agency: GJP Advertising + Design / Toronto
Client: Second Harvest Category: Branding / Logo/Trademark Design - Single Only
Maison Théâtre
Agency: lg2boutique / Montreal
Client: Maison Théâtre Category: Branding / Logo/Trademark Design - Single Only
Robbins Park Logo
Agency: LKM / Charlotte
Client: Simonini Category: Branding / Logo/Trademark Design - Single Only
Murray Piano Services logo
Agency: MacLaren McCann Canada / Calgary
Client: Murray Piano Services Category: Branding / Logo/Trademark Design - Single Only
FEED
Agency: Martin Williams / Minneapolis
Client: MIMA Category: Branding / Logo/Trademark Design - Single Only
Lose For Good
Agency: McCann Erickson / New York City
Client: Weight Watchers Category: Branding / Logo/Trademark Design - Single Only
Liz Claiborne Identity
Agency: Mother / ny
Client: Liz Claiborne Category: Branding / Logo/Trademark Design - Single Only
Hatchet Logo
Agency: Saint Bernadine Mission Communications Inc / North Vancouver
Client: Mahony & Sons Public House Category: Branding / Logo/Trademark Design - Single Only
Politics of Possibility
Agency: Design Army / Washington
Client: Human Rights Campaign Category: Branding / Annual Report
Annual Report 2007
Agency: NYC & Company / New York
Client: NYC & Company Category: Branding / Annual Report
Annual Report 2007
Agency: Strichpunkt GmbH / Stuttgart
Client: Air Berlin PLC & Co. Luftverkehrs KG Category: Branding / Annual Report
Anderson Energy 2007 Annual Report
Agency: WAX / Calgary
Client: Anderson Energy Category: Branding / Annual Report
The Book of Skin
Agency: Zapping/M&C Saatchi / Madrid
Client: Art Directors Club of Spain Category: Branding / Annual Report
Apple Store Beijing Grand Opening
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / P.O.P. and In-Store - Campaign
KIRI-TORI-SEN-Cutoff Line
Agency: DENTSU INC. Tokyo / Tokyo
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral Design / P.O.P. and In-Store - Campaign
Dogs
Agency: Ogilvy & Mather / Mumbai
Client: The Reader's Shop Category: Collateral Design / P.O.P. and In-Store - Campaign
"Happy Brain Cells" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Nintendo of Europe Category: Collateral Design / P.O.P. and In-Store - Campaign
Piece of Cake
Agency: TBWA\RAAD / Dubai
Client: Nissan Middle East Category: Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Merit Award
Agency:
JWT / Dubai
Client:
Everlast
Title:
ALL-OR-NOTHING Campaign
Category:
Collateral Design / Posters - Campaign
Annual ID:
09151D
Award:
2009 Design Merit Award
Agency:
JWT / Dubai
Client:
Reynolds - Shamart
Title:
Join the Dots
Category:
Collateral Design / Posters - Campaign
Annual ID:
09152D
Award:
2009 Design Merit Award
Agency:
JWT / Mumbai
Client:
MW.com India Pvt. Ltd.
Title:
Rolling Stone India
Category:
Collateral Design / Posters - Campaign
Annual ID:
09153D
Award:
2009 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Hugo Fleury
Title:
Hugo Fleury
Category:
Collateral Design / Posters - Campaign
Annual ID:
09154D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
GlaxoSmithKline - India
Title:
Mixes
Category:
Collateral Design / Posters - Campaign
Annual ID:
09155D
Award:
2009 Design Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Bai Xiang Noodles
Title:
Old World Flavor
Category:
Collateral Design / Posters - Campaign
Annual ID:
09156D
Award:
2009 Design Merit Award
Agency:
Ogilvy France / Paris
Client:
Mattel / Scrabble
Title:
The beautiful word
Category:
Collateral Design / Posters - Campaign
Annual ID:
09157D
Award:
2009 Design Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Garmin GPS
Title:
weave/zigzag/loop
Category:
Collateral Design / Posters - Campaign
Annual ID:
09158D
Award:
2009 Design Merit Award
Agency:
Rediffusion Y&R / Mumbai
Client:
Books & Beyond
Title:
Bad TV
Category:
Collateral Design / Posters - Campaign
Annual ID:
09159D
Award:
2009 Design Merit Award
Agency:
84000 Communications / Kowloon Tong
Client:
Mixmind Art & Design Co Ltd
Title:
The cave living of exception / act-itude
Category:
Environmental Design / Single
Annual ID:
09186D
Award:
2009 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Hudson Gavin Martin
Title:
Hudson Gavin Martin Corporate Art Collection
Category:
Environmental Design / Single
Annual ID:
09187D
Award:
2009 Design Merit Award
Agency:
ART+COM / Berlin
Client:
BMW Group
Title:
Mediatecture for the BMW Museum, Munich
Category:
Environmental Design / Single
Annual ID:
09188D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility Pte Ltd
Title:
Chocolate Research Facility Environmental Design
Category:
Environmental Design / Single
Annual ID:
09189D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Frolick
Title:
Frolick Environmental Design
Category:
Environmental Design / Single
Annual ID:
09190D
Award:
2009 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Artisan Cellars
Title:
Artisan Cellars Environmental Design
Category:
Environmental Design / Single
Annual ID:
09191D
Award:
2009 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Ostrich
Category:
Environmental Design / Single
Annual ID:
09192D
Award:
2009 Design Merit Award
Agency:
Ogilvy / são paulo
Client:
DuPont
Title:
DuPont Armura
Category:
Environmental Design / Single
Annual ID:
09193D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Environmental Design / Single
Annual ID:
09194D
Award:
2009 Design Merit Award
Agency:
Ogilvy Kosova / Prishtina
Client:
Government of the Republic of Kosovo
Title:
Monument Marking Kosovo's Declaration of Independence "Newborn"
Category:
Environmental Design / Single
Annual ID:
09195D
Award:
2009 Design Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Heart of the City
Title:
Litter
Category:
Environmental Design / Single
Annual ID:
09196D
Award:
2009 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
7th Floor Food Innovation Centre
Title:
The Artefacts of Eating
Category:
Environmental Design / Single
Annual ID:
09197D
Award:
2009 Design Merit Award
Agency:
COLLINS: / New York
Client:
The Alliance for Climate Protection
Title:
WE Campaign
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09279D
Award:
2009 Design Merit Award
Agency:
enudesign co.ltd. / Tokyo
Client:
OHARA SCHOOL of IKEBANA
Title:
Monthly member magazine "SOKA"
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09280D
Award:
2009 Design Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Red Eye Theater
Title:
Playbills
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09281D
Award:
2009 Design Merit Award
Agency:
JWT San Juan / San Juan
Client:
Méndez & Co. / Heineken
Title:
Green is the new black
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09282D
Award:
2009 Design Merit Award
Agency:
KNARF / New York
Client:
School of Visual Arts
Title:
"Don't Depend On Luck"
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09283D
Award:
2009 Design Merit Award
Agency:
Office / San Francisco
Client:
826 Valencia
Title:
826 Valencia
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09284D
Award:
2009 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Amnesty International
Title:
More Impact to Human Rights
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
09285D
Award:
2009 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
Woodmere Art Museum
Title:
Woodmere Art Museum Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09076D
Award:
2009 Design Merit Award
Agency:
Barkley / Kansas City
Client:
19 Below
Title:
19 Below Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09077D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Angel Worn
Title:
Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09078D
Award:
2009 Design Merit Award
Agency:
GJP Advertising + Design / Toronto
Client:
Second Harvest
Title:
Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09079D
Award:
2009 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Maison Théâtre
Title:
Maison Théâtre
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09080D
Award:
2009 Design Merit Award
Agency:
LKM / Charlotte
Client:
Simonini
Title:
Robbins Park Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09081D
Award:
2009 Design Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Murray Piano Services
Title:
Murray Piano Services logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09082D
Award:
2009 Design Merit Award
Agency:
Martin Williams / Minneapolis
Client:
MIMA
Title:
FEED
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09083D
Award:
2009 Design Merit Award
Agency:
McCann Erickson / New York City
Client:
Weight Watchers
Title:
Lose For Good
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09084D
Award:
2009 Design Merit Award
Agency:
Mother / ny
Client:
Liz Claiborne
Title:
Liz Claiborne Identity
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09085D
Award:
2009 Design Merit Award
Agency:
Saint Bernadine Mission Communications Inc / North Vancouver
Client:
Mahony & Sons Public House
Title:
Hatchet Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
09086D
Award:
2009 Design Merit Award
Agency:
Design Army / Washington
Client:
Human Rights Campaign
Title:
Politics of Possibility
Category:
Branding / Annual Report
Annual ID:
09061D
Award:
2009 Design Merit Award
Agency:
NYC & Company / New York
Client:
NYC & Company
Title:
Annual Report 2007
Category:
Branding / Annual Report
Annual ID:
09062D
Award:
2009 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
Air Berlin PLC & Co. Luftverkehrs KG
Title:
Annual Report 2007
Category:
Branding / Annual Report
Annual ID:
09063D
Award:
2009 Design Merit Award
Agency:
WAX / Calgary
Client:
Anderson Energy
Title:
Anderson Energy 2007 Annual Report
Category:
Branding / Annual Report
Annual ID:
09064D
Award:
2009 Design Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Art Directors Club of Spain
Title:
The Book of Skin
Category:
Branding / Annual Report
Annual ID:
09065D
Award:
2009 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Store Beijing Grand Opening
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09165D
Award:
2009 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
KIRI-TORI-SEN-Cutoff Line
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09166D
Award:
2009 Design Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09167D
Award:
2009 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Reader's Shop
Title:
Dogs
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09168D
Award:
2009 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Nintendo of Europe
Title:
"Happy Brain Cells" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09169D
Award:
2009 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
Nissan Middle East
Title:
Piece of Cake
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
09170D