The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Deep Sea Calendar
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Gruner + Jahr AG & Co KG/National Geographic Category: Collateral Design / Promotion
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG Category: Collateral Design / Promotion
Carbon Film Quote
Agency: BBDO Proximity Duesseldorf / Duesseldorf
Client: BBDO Germany GmbH Category: Sustainability in Design / Single or Campaign
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe/KOREFE / Hamburg
Client: T.D.G. Vertriebs GmbH & Co. KG Category: Sustainability in Design / Single or Campaign
mt train
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Outdoor Spaces
Hotwheels Loop
Agency: Ogilvy & Mather Colombia / Bogota
Client: Mattel Category: Spatial Design / Outdoor Spaces
King Kong
Agency: Leo Burnett Colombiana / Bogota
Client: Bumba, Aldor Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
Bounty Picks It Up - "Coffee"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral Design / Posters - Single
yueni (therefore)
Agency: NIPPON DESIGN CENTER / Tokyo
Client: yueni Category: Collateral Design / Posters - Single
Grenade
Agency: Ogilvy & Mather / London
Client: War Child Category: Collateral Design / Posters - Single
WVRST Duck
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
WVRST Pig
Agency: TAXI Canada Ltd. / Toronto
Client: WVRST Category: Collateral Design / Posters - Single
Reflective Billboard
Agency: Cossette / Vancouver
Client: McDonald's Restaurants of Canada Ltd. Category: Outdoor Design / Billboards - Single
Bacteria Billboards
Agency: Lowe Roche / Amuse / Toronto
Client: Warner Brothers Pictures Canada Category: Outdoor Design / Billboards - Single
good morning original calendar "ZOO"
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters
Agency: JWT Germany / Hamburg
Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
Have a good choice!
Agency: E.Co.,Ltd. / Tokyo
Client: GRILL BURGER CLUB SASA Category: Collateral Design / P.O.P. and In-Store - Single
Karate Boy
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
Karate Girl
Agency: GREY tokyo / Tokyo
Client: NINSEIKAN KARATE SCHOOL Category: Collateral Design / P.O.P. and In-Store - Single
POPCORN SOFA
Agency: Ogilvy Brasil / são paulo
Client: MAGAZINE LUIZA Category: Collateral Design / P.O.P. and In-Store - Single
PAPER LOVES DESIGN
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: ANTALIS Category: Direct Mail / Single or Campaign
National Defense Calendar
Agency: I&S BBDO Inc. / Tokyo
Client: KSC CORPORATION Category: Direct Mail / Single or Campaign
The lighter sides of heavy weights
Agency: McCann Worldgroup India / mumbai
Client: Young President Organisation Category: Direct Mail / Single or Campaign
Recycling Calendars of 1984 for 2012
Agency: Ruf Lanz, Zurich / Zurich
Client: Oekopool Category: Direct Mail / Single or Campaign
The Non-Smokers Art Calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: AOK-Bundesverband Category: Direct Mail / Single or Campaign
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Direct Mail / Single or Campaign
Volcano
Agency: Y&R Dubai / DUBAI
Client: Red Cross Lebanon Category: Direct Mail / Single or Campaign
Eagle/owl/leopard
Agency: GREY tokyo / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Launch of White Collar Hippies
Agency: BBDO India / Mumbai
Client: White Collar Hippies Category: Outdoor Design / Transit - Campaign
Unclear series [Nessie] [UFO] [Bigfoot]
Agency: GREY tokyo/G2 JAPAN / Tokyo
Client: WASHIN OPTICAL CO., LTD. Category: Outdoor Design / Transit - Campaign
Tamiya
Agency: Ogilvy & Mather Vietnam / Hochiminh
Client: TAMIYA Category: Outdoor Design / Transit - Campaign
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Outdoor Design / Transit - Campaign
Let It Blend
Agency: Perfil252 / Belo Horizonte
Client: Xitam Category: Outdoor Design / Transit - Campaign
The Söderberg Prize 2011
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Röhsska Museum Category: Publication Design / Book Layout Design
Where the Wind Blows
Agency: Leo Burnett Chicago / Chicago
Client: Leo Burnett Category: Publication Design / Book Layout Design
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Publication Design / Book Layout Design
Good morning. Good afternoon. Good night.
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: SESC_Videobrasil Category: Broadcast Design / Single
A Sound Logo - Inspired by Hamburg
Agency: kempertrautmann gmbh / Hamburg
Client: Philharmoniker Hamburg Category: Broadcast Design / Single
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Ocean Armor
Agency: Saatchi & Saatchi LA / Torrance
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Upside Down
Agency: Y&R Sao Paulo / Sao Paulo
Client: Santa Casa de Misericordia de Sao Paulo Category: Craft / Photography in Design - Campaign
The four of Woolga
Agency: gürtlerbachmann Werbung GmbH / Hamburg
Client: Closed GmbH Category: Package Design / Package Design - Campaign
Happy Indians
Agency: McCann Worldgroup India / mumbai
Client: Perfeti Van Melle India PVT Limited Category: Package Design / Package Design - Campaign
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Gruner + Jahr AG & Co KG/National Geographic
Title:
Deep Sea Calendar
Category:
Collateral Design / Promotion
Annual ID:
12157D
Award:
2012 Design Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Feels like Volkswagen" Volkswagen Classic Calendar 2012
Category:
Collateral Design / Promotion
Annual ID:
12158D
Award:
2012 Design Merit Award
Agency:
BBDO Proximity Duesseldorf / Duesseldorf
Client:
BBDO Germany GmbH
Title:
Carbon Film Quote
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12233D
Award:
2012 Design Merit Award
Agency:
Kolle Rebbe/KOREFE / Hamburg
Client:
T.D.G. Vertriebs GmbH & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12234D
Award:
2012 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt train
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12160D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Colombia / Bogota
Client:
Mattel
Title:
Hotwheels Loop
Category:
Spatial Design / Outdoor Spaces
Annual ID:
12161D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Colombiana / Bogota
Client:
Bumba, Aldor
Title:
King Kong
Category:
Collateral Design / Posters - Single
Annual ID:
12121D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Soup"
Category:
Collateral Design / Posters - Single
Annual ID:
12122D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Procter & Gamble - Bounty
Title:
Bounty Picks It Up - "Coffee"
Category:
Collateral Design / Posters - Single
Annual ID:
12123D
Award:
2012 Design Merit Award
Agency:
NIPPON DESIGN CENTER / Tokyo
Client:
yueni
Title:
yueni (therefore)
Category:
Collateral Design / Posters - Single
Annual ID:
12124D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Grenade
Category:
Collateral Design / Posters - Single
Annual ID:
12125D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST Duck
Category:
Collateral Design / Posters - Single
Annual ID:
12126D
Award:
2012 Design Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
WVRST
Title:
WVRST Pig
Category:
Collateral Design / Posters - Single
Annual ID:
12127D
Award:
2012 Design Merit Award
Agency:
Cossette / Vancouver
Client:
McDonald's Restaurants of Canada Ltd.
Title:
Reflective Billboard
Category:
Outdoor Design / Billboards - Single
Annual ID:
12162D
Award:
2012 Design Merit Award
Agency:
Lowe Roche / Amuse / Toronto
Client:
Warner Brothers Pictures Canada
Title:
Bacteria Billboards
Category:
Outdoor Design / Billboards - Single
Annual ID:
12163D
Award:
2012 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar "ZOO"
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12231D
Award:
2012 Design Merit Award
Agency:
JWT Germany / Hamburg
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12232D
Award:
2012 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
GRILL BURGER CLUB SASA
Title:
Have a good choice!
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12145D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Boy
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12146D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
NINSEIKAN KARATE SCHOOL
Title:
Karate Girl
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12147D
Award:
2012 Design Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
MAGAZINE LUIZA
Title:
POPCORN SOFA
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
12148D
Award:
2012 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
ANTALIS
Title:
PAPER LOVES DESIGN
Category:
Direct Mail / Single or Campaign
Annual ID:
12187D
Award:
2012 Design Merit Award
Agency:
I&S BBDO Inc. / Tokyo
Client:
KSC CORPORATION
Title:
National Defense Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12188D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Young President Organisation
Title:
The lighter sides of heavy weights
Category:
Direct Mail / Single or Campaign
Annual ID:
12189D
Award:
2012 Design Merit Award
Agency:
Ruf Lanz, Zurich / Zurich
Client:
Oekopool
Title:
Recycling Calendars of 1984 for 2012
Category:
Direct Mail / Single or Campaign
Annual ID:
12190D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
AOK-Bundesverband
Title:
The Non-Smokers Art Calendar
Category:
Direct Mail / Single or Campaign
Annual ID:
12191D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Direct Mail / Single or Campaign
Annual ID:
12192D
Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
Volcano
Category:
Direct Mail / Single or Campaign
Annual ID:
12193D
Award:
2012 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Red Cross Lebanon
Title:
War
Category:
Direct Mail / Single or Campaign
Annual ID:
12194D
Award:
2012 Design Merit Award
Agency:
GREY tokyo / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Eagle/owl/leopard
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12167D
Award:
2012 Design Merit Award
Agency:
BBDO India / Mumbai
Client:
White Collar Hippies
Title:
Launch of White Collar Hippies
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12173D
Award:
2012 Design Merit Award
Agency:
GREY tokyo/G2 JAPAN / Tokyo
Client:
WASHIN OPTICAL CO., LTD.
Title:
Unclear series [Nessie] [UFO] [Bigfoot]
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12174D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather Vietnam / Hochiminh
Client:
TAMIYA
Title:
Tamiya
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12175D
Award:
2012 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Lego Singapore Pvt Ltd
Title:
Lego
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12176D
Award:
2012 Design Merit Award
Agency:
Perfil252 / Belo Horizonte
Client:
Xitam
Title:
Let It Blend
Category:
Outdoor Design / Transit - Campaign
Annual ID:
12177D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
Stuff
Category:
Broadcast Design / Animation
Annual ID:
12198D
Award:
2012 Design Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Enchanted Forest
Category:
Broadcast Design / Animation
Annual ID:
12199D
Award:
2012 Design Merit Award
Agency:
Joe Public / Rivonia
Client:
Clover
Title:
Milky Way
Category:
Broadcast Design / Animation
Annual ID:
12200D
Award:
2012 Design Merit Award
Agency:
Marcel / Paris
Client:
France 24
Title:
THE BIRDS
Category:
Broadcast Design / Animation
Annual ID:
12201D
Award:
2012 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Röhsska Museum
Title:
The Söderberg Prize 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12183D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Leo Burnett
Title:
Where the Wind Blows
Category:
Publication Design / Book Layout Design
Annual ID:
12184D
Award:
2012 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Publication Design / Book Layout Design
Annual ID:
12185D
Award:
2012 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
SESC_Videobrasil
Title:
Good morning. Good afternoon. Good night.
Category:
Broadcast Design / Single
Annual ID:
12195D
Award:
2012 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Philharmoniker Hamburg
Title:
A Sound Logo - Inspired by Hamburg
Category:
Broadcast Design / Single
Annual ID:
12196D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Annual ID:
12227D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Annual ID:
12228D
Award:
2012 Design Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Surfrider Foundation
Title:
Ocean Armor
Category:
Craft / Photography in Design - Campaign
Annual ID:
12229D
Award:
2012 Design Merit Award
Agency:
Y&R Sao Paulo / Sao Paulo
Client:
Santa Casa de Misericordia de Sao Paulo
Title:
Upside Down
Category:
Craft / Photography in Design - Campaign
Annual ID:
12230D
Award:
2012 Design Merit Award
Agency:
gürtlerbachmann Werbung GmbH / Hamburg
Client:
Closed GmbH
Title:
The four of Woolga
Category:
Package Design / Package Design - Campaign
Annual ID:
12117D
Award:
2012 Design Merit Award
Agency:
McCann Worldgroup India / mumbai
Client:
Perfeti Van Melle India PVT Limited
Title:
Happy Indians
Category:
Package Design / Package Design - Campaign
Annual ID:
12118D