The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Photography Interpretive Gallery
Agency: Second Story, part of SapientRazorfish / Portland
Client: San Francisco Museum of Modern Art Category: Immersive / Environmental / Indoor Spaces
Stella Artois hosts Le Savoir
Agency: Sid Lee / New York
Client: Stella Artois Category: Immersive / Environmental / Indoor Spaces
Originals
Agency: TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client: McDonald's Category: Immersive / Environmental / Indoor Spaces
Vitality Room
Agency: thjnk ag / Hamburg
Client: Swissôtel Hotels & Resorts Category: Immersive / Environmental / Indoor Spaces
1903 | A Harley-Davidson Café
Agency: Zulu Alpha Kilo / Toronto
Client: Harley-Davidson Category: Immersive / Environmental / Indoor Spaces
Life Pump
Agency: Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client: SAMSUNG C&T CORPORATION Everland Caribbean Bay Category: Innovation in Design / Immersive Design
Van Gogh BnB
Agency: Leo Burnett / Chicago
Client: Art Institute of Chicago Category: Innovation in Design / Immersive Design
Playnasium
Agency: McCann / Melbourne
Client: YMCA Category: Innovation in Design / Immersive Design
THE DANCING LETTERS
Agency: McCann Worldgroup India / Mumbai
Client: MAHARASHTRA DYSLEXIA ASSOCIATION Category: Innovation in Design / Immersive Design
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School Category: Promotional / Posters - Series
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Promotional / Posters - Series
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains Category: Promotional / Posters - Series
mt ex singapore
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co., Ltd. Category: Promotional / Posters - Series
Museum of Contemporary Art Invitations
Agency: Leo Burnett / Toronto
Client: Museum of Contemporary Art Category: Promotional / Posters - Series
KYLE DON'T STOP #NBAVOTE
Agency: Sid Lee / Toronto + M&H / Toronto
Client: Maple Leaf Sports & Entertainment Ltd. Category: Promotional / Posters - Series
Prison of the Head
Agency: The Nine / Shanghai
Client: Amnesty International Category: Promotional / Posters - Series
Made In A Minute
Agency: BBDO / New York
Client: Lowe's Category: Innovation in Design / Digital Design
Sir David Attenborough’s Story of Life
Agency: AKQA / London + BBC Worldwide / London
Client: BBC Worldwide Category: Digital / App Design
SIGNEMOJI
Agency: TBWA / Shanghai
Client: CHINA ASSOCIATION OF THE DEAF Category: Digital / App Design
Virgin America's New App
Agency: Work & Co / Brooklyn
Client: Virgin America Category: Digital / App Design
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo
Client: TAKE PHYSICAL CONDITIONING Category: Branding / Identity System
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd. Category: Branding / Identity System
Daiichi Fruit
Agency: Grand Deluxe / Matsuyama
Client: Daiichi Fruit Category: Branding / Identity System
Hippeas - Give Peas A Chance
Agency: jones knowles ritchie / London
Client: Green Park Holdings Inc Category: Branding / Identity System
Great Barrier Reef Foundation Brand Ecosystem
Agency: Leo Burnett / Melbourne
Client: Great Barrier Reef Foundation Category: Branding / Identity System
Olympic Park - 40th Anniversary Branding
Agency: LG2 / Montreal
Client: Olympic Park Category: Branding / Identity System
The Give-A-Care Collection
Agency: LG2 / Toronto
Client: Rethink Breast Cancer Category: Branding / Identity System
826 Valencia Tenderloin Center & King Carl’s Emporium
Agency: Office / San Francisco
Client: 826 Valencia Category: Branding / Identity System
Hudson Electrical Engineering Logo
Agency: Rethink / Toronto
Client: Hudson Electrical Engineering Category: Branding / Identity System
Fuel Transport
Agency: Sid Lee / Toronto
Client: Fuel Transport Category: Branding / Identity System
Commotion Issue 2
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Commotion Issue 3
Agency: Design Army / Washington D.C.
Client: Maryland Institute College Of Art Category: Typography / Static
Nagoya University of Arts Graduation Exhibition
Agency: Peace Graphics / Nagoya
Client: Nagoya University of Arts Category: Typography / Static
Connect Pen & Notebook
Agency: Toppan Printing Co.,Ltd. / Tokyo
Client: OTSUKA PHARMACEUTICAL CO., LTD. Category: Typography / Static
Words of Welcome
Agency: DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client: Verein für Berliner Stadtmission Category: Packaging / Specialty
THE (VERY) POLITICAL COLLECTION
Agency: Design Army / Washington D.C.
Client: Harper Macaw Category: Packaging / Specialty
HONOUR Skin, Shave, and Coffee Essentials
Agency: KNOCK, inc. / Minneapolis
Client: HONOUR Essentials Category: Packaging / Specialty
Ageing Wine Bottles
Agency: Kolle Rebbe GmbH / Hamburg
Client: Weingut Knipser Category: Packaging / Specialty
The Flag Refill
Agency: McCann / Bogota
Client: Country Brand Colombia Category: Packaging / Specialty
A rice package in koi shape.
Agency: Wain / Beijing
Client: Suyuan Food Group Category: Packaging / Specialty
vitaminwater Brand Reimagination
Agency: COLLINS / New York
Client: vitaminwater Category: Branding / Rebranding
Award:
2017 Design Merit Award
Agency:
Second Story, part of SapientRazorfish / Portland
Client:
San Francisco Museum of Modern Art
Title:
Photography Interpretive Gallery
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17221M
Award:
2017 Design Merit Award
Agency:
Sid Lee / New York
Client:
Stella Artois
Title:
Stella Artois hosts Le Savoir
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17222M
Award:
2017 Design Merit Award
Agency:
TBWA\ / Melbourne
Client:
ANZ
Title:
GAYNZ
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17223M
Award:
2017 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt
Client:
McDonald's
Title:
Originals
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17224M
Award:
2017 Design Merit Award
Agency:
thjnk ag / Hamburg
Client:
Swissôtel Hotels & Resorts
Title:
Vitality Room
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17225M
Award:
2017 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto
Client:
Harley-Davidson
Title:
1903 | A Harley-Davidson Café
Category:
Immersive / Environmental / Indoor Spaces
Annual ID:
OS_DE17226M
Award:
2017 Design Merit Award
Agency:
Cheil Worldwide / Seoul + Junpasang Production / Seoul + Yonggamhan Production / Seoul + Ex creative / Seoul
Client:
SAMSUNG C&T CORPORATION Everland Caribbean Bay
Title:
Life Pump
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17287M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Art Institute of Chicago
Title:
Van Gogh BnB
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17288M
Award:
2017 Design Merit Award
Agency:
McCann / Melbourne
Client:
YMCA
Title:
Playnasium
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17289M
Award:
2017 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
MAHARASHTRA DYSLEXIA ASSOCIATION
Title:
THE DANCING LETTERS
Category:
Innovation in Design / Immersive Design
Annual ID:
OS_DE17290M
Award:
2017 Design Merit Award
Agency:
Creative Power Unit / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17147M
Award:
2017 Design Merit Award
Agency:
DDB / Dubai
Client:
UN Women
Title:
Finding Her
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17148M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17149M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17150M
Award:
2017 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co., Ltd.
Title:
mt ex singapore
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17151M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Museum of Contemporary Art
Title:
Museum of Contemporary Art Invitations
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17152M
Award:
2017 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Art with Watson
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17153M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto + M&H / Toronto
Client:
Maple Leaf Sports & Entertainment Ltd.
Title:
KYLE DON'T STOP #NBAVOTE
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17154M
Award:
2017 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Amnesty International
Title:
Prison of the Head
Category:
Promotional / Posters - Series
Annual ID:
OS_DE17155M
Award:
2017 Design Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Made In A Minute
Category:
Innovation in Design / Digital Design
Annual ID:
OS_DE17286M
Award:
2017 Design Merit Award
Agency:
AKQA / London + BBC Worldwide / London
Client:
BBC Worldwide
Title:
Sir David Attenborough’s Story of Life
Category:
Digital / App Design
Annual ID:
OS_DE17200M
Award:
2017 Design Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
ANTIdiaRy
Category:
Digital / App Design
Annual ID:
OS_DE17201M
Award:
2017 Design Merit Award
Agency:
R/GA / Portland
Client:
Nike
Title:
Apple Watch Nike+
Category:
Digital / App Design
Annual ID:
OS_DE17202M
Award:
2017 Design Merit Award
Agency:
TBWA / Shanghai
Client:
CHINA ASSOCIATION OF THE DEAF
Title:
SIGNEMOJI
Category:
Digital / App Design
Annual ID:
OS_DE17203M
Award:
2017 Design Merit Award
Agency:
Work & Co / Brooklyn
Client:
Virgin America
Title:
Virgin America's New App
Category:
Digital / App Design
Annual ID:
OS_DE17204M
Award:
2017 Design Merit Award
Agency:
Anomaly / New York
Client:
hmbldt
Title:
hmbldt
Category:
Branding / Identity System
Annual ID:
OS_DE17098M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
TAKE PHYSICAL CONDITIONING
Title:
TAKE PHYSICAL CONDITIONING GYM
Category:
Branding / Identity System
Annual ID:
OS_DE17099M
Award:
2017 Design Merit Award
Agency:
DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Annual ID:
OS_DE17100M
Award:
2017 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Daiichi Fruit
Title:
Daiichi Fruit
Category:
Branding / Identity System
Annual ID:
OS_DE17101M
Award:
2017 Design Merit Award
Agency:
jones knowles ritchie / London
Client:
Green Park Holdings Inc
Title:
Hippeas - Give Peas A Chance
Category:
Branding / Identity System
Annual ID:
OS_DE17102M
Award:
2017 Design Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Great Barrier Reef Foundation
Title:
Great Barrier Reef Foundation Brand Ecosystem
Category:
Branding / Identity System
Annual ID:
OS_DE17103M
Award:
2017 Design Merit Award
Agency:
LG2 / Montreal
Client:
Olympic Park
Title:
Olympic Park - 40th Anniversary Branding
Category:
Branding / Identity System
Annual ID:
OS_DE17104M
Award:
2017 Design Merit Award
Agency:
LG2 / Toronto
Client:
Rethink Breast Cancer
Title:
The Give-A-Care Collection
Category:
Branding / Identity System
Annual ID:
OS_DE17105M
Award:
2017 Design Merit Award
Agency:
Office / San Francisco
Client:
826 Valencia
Title:
826 Valencia Tenderloin Center & King Carl’s Emporium
Category:
Branding / Identity System
Annual ID:
OS_DE17106M
Award:
2017 Design Merit Award
Agency:
Rethink / Toronto
Client:
Hudson Electrical Engineering
Title:
Hudson Electrical Engineering Logo
Category:
Branding / Identity System
Annual ID:
OS_DE17107M
Award:
2017 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Fuel Transport
Title:
Fuel Transport
Category:
Branding / Identity System
Annual ID:
OS_DE17108M
Award:
2017 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Curves
Category:
Typography / Static
Annual ID:
OS_DE17131M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 2
Category:
Typography / Static
Annual ID:
OS_DE17132M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Maryland Institute College Of Art
Title:
Commotion Issue 3
Category:
Typography / Static
Annual ID:
OS_DE17133M
Award:
2017 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Nagoya University of Arts
Title:
Nagoya University of Arts Graduation Exhibition
Category:
Typography / Static
Annual ID:
OS_DE17134M
Award:
2017 Design Merit Award
Agency:
Toppan Printing Co.,Ltd. / Tokyo
Client:
OTSUKA PHARMACEUTICAL CO., LTD.
Title:
Connect Pen & Notebook
Category:
Typography / Static
Annual ID:
OS_DE17135M
Award:
2017 Design Merit Award
Agency:
DDB Group Germany / Berlin + MediaMonks / Amsterdam
Client:
Verein für Berliner Stadtmission
Title:
Words of Welcome
Category:
Packaging / Specialty
Annual ID:
OS_DE17181M
Award:
2017 Design Merit Award
Agency:
Design Army / Washington D.C.
Client:
Harper Macaw
Title:
THE (VERY) POLITICAL COLLECTION
Category:
Packaging / Specialty
Annual ID:
OS_DE17182M
Award:
2017 Design Merit Award
Agency:
KNOCK, inc. / Minneapolis
Client:
HONOUR Essentials
Title:
HONOUR Skin, Shave, and Coffee Essentials
Category:
Packaging / Specialty
Annual ID:
OS_DE17183M
Award:
2017 Design Merit Award
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Weingut Knipser
Title:
Ageing Wine Bottles
Category:
Packaging / Specialty
Annual ID:
OS_DE17184M
Award:
2017 Design Merit Award
Agency:
LinShaobin Design / Shantou
Client:
Runyuanchang
Title:
Cloudy Tea
Category:
Packaging / Specialty
Annual ID:
OS_DE17185M
Award:
2017 Design Merit Award
Agency:
McCann / Bogota
Client:
Country Brand Colombia
Title:
The Flag Refill
Category:
Packaging / Specialty
Annual ID:
OS_DE17186M
Award:
2017 Design Merit Award
Agency:
Serviceplan / Munich
Client:
METRO
Title:
The Daily Catch
Category:
Packaging / Specialty
Annual ID:
OS_DE17187M
Award:
2017 Design Merit Award
Agency:
Wain / Beijing
Client:
Suyuan Food Group
Title:
A rice package in koi shape.
Category:
Packaging / Specialty
Annual ID:
OS_DE17188M
Award:
2017 Design Merit Award
Agency:
COLLINS / New York
Client:
vitaminwater
Title:
vitaminwater Brand Reimagination
Category:
Branding / Rebranding
Annual ID:
OS_DE17112M