The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation in Health & Wellness
Fatal Recognition
Agency: Cheil / Hong Kong
Client: The Hong Kong Stroke Association Category: Innovation in Health & Wellness
Lifesaver
Agency: Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client: Volvo Cars Nederland Category: Innovation in Health & Wellness
Let's Summer
Agency: AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client: Alpargatas Category: Promotional / Posters - Series
Never Standing Still
Agency: Design Army / Washington
Client: Hong Kong Ballet Category: Promotional / Posters - Series
THE SOUND-FREE CONCERT
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Philharmonic Orchestra Category: Promotional / Posters - Series
The Leica Bauhaus Workshops
Agency: Arnold Worldwide / Boston
Client: Leica Store Boston Category: Promotional / Posters - Series
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's Category: Promotional / Posters - Series
Minnesota Twins Mall Ball: Vitilla-Style
Agency: Carmichael Lynch / Minneapolis
Client: Minnesota Twins Category: Promotional / Posters - Series
The Hidden Essence
Agency: SHA inc. / TOKYO
Client: NHK (Japan Broadcasting Corporation) Category: Promotional / Posters - Series
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Promotional / Posters - Series
What You Really, Really, Really, Really Want
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Online Films & Video / Short Form - Campaign
You only have one life. Live it.
Agency: hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client: Pohjola Insurance Category: Online Films & Video / Short Form - Campaign
The HIV+ Episodes
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Online Films & Video / Long Form - Campaign
Just Do It: Helden + Sonne
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Germany Category: Online Films & Video / Long Form - Campaign
Shot on iPhone 11 Pro - CNY - Daughter
Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Use of Technology
I Am Hunger in America
Agency: Leo Burnett / Chicago
Client: Feeding America Category: Use of Technology
Sara Nordheim: A Permanent Exhibition
Agency: ANTI / Group + VOID / Oslo
Client: UNICEF Category: Use of Technology
The Puck
Agency: Grey Canada / Toronto + Current Studios / Brooklyn
Client: ADIABC - Diabetes Association of ABC Category: Innovation in Direct Marketing
adidas Operation AirDrop
Agency: Jam3 / Toronto
Client: Adidas Category: Innovation in Direct Marketing
Instrument of Hope
Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client: Shine/MSD Category: Innovation in Direct Marketing
A Night At... The Louvre
Agency: Amplify / London
Client: Airbnb Category: Out of Home / Brand Installations
The Bush 2020
Agency: Flamingo / New York
Client: Flamingo Category: Out of Home / Brand Installations
The Wall against Walls
Agency: Scholz & Friends / Berlin + Rest of the World / Austin
Client: Initiative Offene Gesellschaft e.V. + Falling Walls Foundation Category: Out of Home / Brand Installations
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Out of Home / Brand Installations
Sole of UX
Agency: Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client: Lexus Category: Out of Home / Brand Installations
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Out of Home / Brand Installations
Independents on 5th: Shoppable Holiday Windows
Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client: PayPal Category: Out of Home / Brand Installations
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Brand Installations
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Out of Home / Brand Installations
The Crossing Fence
Agency: LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client: Société de l'assurance automobile du Québec Category: Out of Home / Brand Installations
Dalí Lives
Agency: Goodby Silverstein & Partners / San Francisco
Client: The Dalí Museum Category: Out of Home / Brand Installations
Creative Types Personality Test
Agency: Adobe / San Francisco + Anyways Creative / London
Client: Adobe Category: Digital Design
Toy Rescue
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client: DAGOMA Category: Digital Design
Google Store
Agency: BASIC® / Bay Area + Google / Mountain View
Client: Google Category: Digital Design
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France Category: Digital Design
Behind the Mac - International Women's Day
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Television & VOD / Short Form - Single
Can't Touch This
Agency: Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client: Cheetos Category: Television & VOD / Short Form - Single
Prom Dress
Agency: ERICH &KALLMAN / San Francisco
Client: General Mills Reese's Peanut Butter Puffs Category: Television & VOD / Short Form - Single
Near Miss Memorials
Agency: DDB Group New Zealand / Auckland
Client: Kiwirail Category: Out of Home / Health & Wellness
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police Category: Out of Home / Health & Wellness
Street-Vet
Agency: McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client: Nestlé Purina Pet Care Category: Out of Home / Health & Wellness
Rules of a F*** Buddy
Agency: DDB Group New Zealand / Auckland
Client: New Zealand Aids Foundation Category: Out of Home / Health & Wellness
True VW
Agency: AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client: Volkswagen Category: Online Films & Video / Pre-Roll - Campaign
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_095M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Cheil / Hong Kong
Client:
The Hong Kong Stroke Association
Title:
Fatal Recognition
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_096M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
Grey - Ogilvy Social.Lab / Amsterdam + Smarthouse / Amsterdam
Client:
Volvo Cars Nederland
Title:
Lifesaver
Category:
Innovation in Health & Wellness
Annual ID:
OS_HW20_097M
Award:
2020 Design Merit Award
Agency:
AlmapBBDO / Sao Paulo + Alpargatas / Sao Paulo
Client:
Alpargatas
Title:
Let's Summer
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_111M
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Hong Kong Ballet
Title:
Never Standing Still
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_112M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE SOUND-FREE CONCERT
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_113M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Leica Store Boston
Title:
The Leica Bauhaus Workshops
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_114M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_115M
Award:
2020 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Minnesota Twins
Title:
Minnesota Twins Mall Ball: Vitilla-Style
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_116M
Award:
2020 Design Merit Award
Agency:
SHA inc. / TOKYO
Client:
NHK (Japan Broadcasting Corporation)
Title:
The Hidden Essence
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_117M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
The Red Cross
Title:
Run. For. Life.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE20_118M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
What You Really, Really, Really, Really Want
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_080M
Award:
2020 Film Merit Award
Agency:
hasan & partners / Helsinki + Pohjola Insurance / Helsinki + D8 Production / Helsinki + Media agency Omnicom ToinenPHD / Helsinki
Client:
Pohjola Insurance
Title:
You only have one life. Live it.
Category:
Online Films & Video / Short Form - Campaign
Annual ID:
OS_FI20_081M
Award:
2020 Film Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
The HIV+ Episodes
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI20_105M
Award:
2020 Film Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike Germany
Title:
Just Do It: Helden + Sonne
Category:
Online Films & Video / Long Form - Campaign
Annual ID:
OS_FI20_106M
Award:
2020 Moving Image Craft Merit Award
Agency:
TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Shot on iPhone 11 Pro - CNY - Daughter
Category:
Use of Technology
Annual ID:
OS_MI20_110M
Award:
2020 Moving Image Craft Merit Award
Agency:
Leo Burnett / Chicago
Client:
Feeding America
Title:
I Am Hunger in America
Category:
Use of Technology
Annual ID:
OS_MI20_111M
Award:
2020 Moving Image Craft Merit Award
Agency:
ANTI / Group + VOID / Oslo
Client:
UNICEF
Title:
Sara Nordheim: A Permanent Exhibition
Category:
Use of Technology
Annual ID:
OS_MI20_112M
Award:
2020 Direct Marketing Merit Award
Agency:
Grey Canada / Toronto + Current Studios / Brooklyn
Client:
ADIABC - Diabetes Association of ABC
Title:
The Puck
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_130M
Award:
2020 Direct Marketing Merit Award
Agency:
Jam3 / Toronto
Client:
Adidas
Title:
adidas Operation AirDrop
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_131M
Award:
2020 Direct Marketing Merit Award
Agency:
MullenLowe / US
Client:
Burger King
Title:
Twitter Bait
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_132M
Award:
2020 Direct Marketing Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_133M
Award:
2020 Direct Marketing Merit Award
Agency:
Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York
Client:
Shine/MSD
Title:
Instrument of Hope
Category:
Innovation in Direct Marketing
Annual ID:
OS_DI20_134M
Award:
2020 Design Merit Award
Agency:
Amplify / London
Client:
Airbnb
Title:
A Night At... The Louvre
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_160M
Award:
2020 Design Merit Award
Agency:
Flamingo / New York
Client:
Flamingo
Title:
The Bush 2020
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_161M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_162M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin + Rest of the World / Austin
Client:
Initiative Offene Gesellschaft e.V. + Falling Walls Foundation
Title:
The Wall against Walls
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_163M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_164M
Award:
2020 Design Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
Crocodile Free
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_165M
Award:
2020 Design Merit Award
Agency:
Team One / Los Angeles + Lexus / Plano + John Elliott / Los Angeles
Client:
Lexus
Title:
Sole of UX
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_166M
Award:
2020 Design Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_167M
Award:
2020 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York
Client:
PayPal
Title:
Independents on 5th: Shoppable Holiday Windows
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_168M
Award:
2020 Design Merit Award
Agency:
Cheil / London + CYLNDR / London
Client:
Samsung
Title:
Samsung Folding Piccadilly
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_169M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_170M
Award:
2020 Design Merit Award
Agency:
LG2 / Quebec City + BLVD / Montréal + Touché! / Montréal
Client:
Société de l'assurance automobile du Québec
Title:
The Crossing Fence
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_171M
Award:
2020 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
The Dalí Museum
Title:
Dalí Lives
Category:
Out of Home / Brand Installations
Annual ID:
OS_DE20_172M
Award:
2020 Design Merit Award
Agency:
Adobe / San Francisco + Anyways Creative / London
Client:
Adobe
Title:
Creative Types Personality Test
Category:
Digital Design
Annual ID:
OS_DE20_143M
Award:
2020 Design Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + TBWA\Else / Boulogne-Billancourt + Dagoma / Roubaix
Client:
DAGOMA
Title:
Toy Rescue
Category:
Digital Design
Annual ID:
OS_DE20_144M
Award:
2020 Design Merit Award
Agency:
BASIC® / Bay Area + Google / Mountain View
Client:
Google
Title:
Google Store
Category:
Digital Design
Annual ID:
OS_DE20_145M
Award:
2020 Design Merit Award
Agency:
TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Annual ID:
OS_DE20_146M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Digital Design
Annual ID:
OS_DE20_147M
Award:
2020 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
Spotify for Pets
Category:
Digital Design
Annual ID:
OS_DE20_148M
Award:
2020 Film Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Behind the Mac - International Women's Day
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_043M
Award:
2020 Film Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco + Dummy / Venice
Client:
Cheetos
Title:
Can't Touch This
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_044M
Award:
2020 Film Merit Award
Agency:
ERICH &KALLMAN / San Francisco
Client:
General Mills Reese's Peanut Butter Puffs
Title:
Prom Dress
Category:
Television & VOD / Short Form - Single
Annual ID:
OS_FI20_045M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Kiwirail
Title:
Near Miss Memorials
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_073M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_074M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
McCann Paris / Neuilly sur Seine + Craft / Neully sur Seine + Weber Shandwick Paris / Neuilly sur Seine
Client:
Nestlé Purina Pet Care
Title:
Street-Vet
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_075M
Award:
2020 Health, Wellness & Pharma Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
New Zealand Aids Foundation
Title:
Rules of a F*** Buddy
Category:
Out of Home / Health & Wellness
Annual ID:
OS_HW20_076M
Award:
2020 Film Merit Award
Agency:
AlmapBBDO / Sao Paulo + Volkswagen / Sao Paulo
Client:
Volkswagen
Title:
True VW
Category:
Online Films & Video / Pre-Roll - Campaign
Annual ID:
OS_FI20_112M